Author Archives: Daisy Seymour, UK Marketing Manager

Driving Safer and Smarter…

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GreenRoad’s VP of Product Marketing, Karen White, has recently contributed to this great Trucks at Work blog post on smarter and safer driving.

The post covers some interesting thoughts from a couple of different sources concerning the ever-pertinent topic of “safe driving.” How do fleets get drivers – raw newbies and seasoned professionals alike – to keep striving for safety improvements day in and day out, despite the ups and downs built in to any human endeavor?  As noted in this space time and time again, driving is an act taken for granted by most of us – and taking something as fraught with danger as operating a motor vehicle at high speeds for granted leads to all sorts of trouble.

“We need to look at the thousands of decisions a driver makes every day”, says Karen White, SVP of Product Marketing at GreenRoad, “not just the ones that result in a speeding ticket, fender bender, or fatality.”

Click here to read the full post.

Osborne To Deploy GreenRoad To Increase Driver Safety

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London, UK. — January 23rd, 2012 — GreenRoad, the leader in driving performance and safety management, today announced that Osborne is rolling out the GreenRoad service across its Property Services Sector fleet of 169 small vans in the UK to improve the safety of its drivers and vehicles. Osborne chose GreenRoad because of its ability to provide instant feedback to drivers about unsafe manoeuvres using the traffic light LEDs on the dashboard.

“As we continue to improve our accident rate and driver safety we are always looking at ways to continuously improve. We evaluated a number of options and realised that GreenRoad was the only service that could both change driving behaviour and sustain that change. GreenRoad is like having a driving instructor continuously reminding drivers to think about safety,” said Paul McCulloch, Group Supply Chain Manager, Osborne. “GreenRoad represents a critical step in greener more fuel efficient driving as well as reducing our incident rates further.”

Osborne started using Fleet Support Group Riskmaster in 2010 to provide driver compliance disciplines. While bringing a fresh pair of eyes to policies and procedures, Riskmaster also highlighted the fact that part of Osborne’s fleet was higher risk than average with resulting higher costs. Osborne’s insurance broker, Marsh, also has a partnership with GreenRoad. Marsh noted that using GreenRoad’s service would give Marsh new intelligence about risk and safety levels leading to more effective risk management strategies and tailored insurance offerings that reflect the reduced risk at Osborne.

Osborne is rolling out GreenRoad across its Property Services Sector fleet and the deployment should be complete by spring 2012.

“Our customers rely on our Property Services Sector to repair and maintain over 65,000 homes. Although driver safety is a key issue, we are anticipating that GreenRoad will help us cut our hefty fuel costs too as well as saving costs through reduced vehicle wear and tear,” added McCulloch. “As most of our drivers are in London and have to endure heavy urban traffic, we expect the idling feature to help contribute to increased miles per gallon.”

Osborne is also planning on introducing an incentive programme to keep its drivers motivated to drive green and to introduce an element of competition between managers and their teams by rewarding those drivers with impressive results.

“The construction industry takes on-site health and safety very seriously, yet employees are often most at risk when driving between sites. There is a groundswell of interest in driver safety in the construction industry and Osborne is leading the charge in tackling this issue,” said Aidan Rowsome, general manager, GreenRoad Europe.

GreenRoad provides drivers and fleet managers with in-vehicle real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad immediately transforms driving culture, and delivers the best drivers on the road.

A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on collision costs.

About Osborne

Osborne is one of the UK’s leading family-owned construction, civil engineering and property services businesses, with expertise in delivering projects for our clients in affordable homes, civic & amenities, education, healthcare, commercial, civil engineering, rail, airports and property services sectors.   Founded in 1966 by civil engineer Geoffrey Osborne, the company employs over 900 people across seven offices in the southern half of the UK and had an annual turnover of £287million in its last financial year.

About GreenRoad

GreenRoad is the leader in driving performance and safety management for fleets and other organisations.  GreenRoad solutions feature the unique GreenRoad Driver Auto-Improvement Loop, technology-based, personalised driver self-improvement that immediately transforms driving culture and delivers the best drivers on the road.  Proven across 80,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realise positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S., UK and Israel. For more information, visit www.greenroad.com.

Media Contact

Rachel Postlethwaite Breakaway Communications | +44 7949 883636 | rp@breakawaycom.com

Changes in the Industry

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Tanya Roberts, GreenRoad’s SVP of Marketing, has recently contributed her expertise to an article in Food Logistics on the future of traditional vehicle routing technologies.

With the ongoing emergence of cloud computing solutions and online data, industry experts believe the traditional approach for vehicle routing will soon become obsolete. This new Web-based approach makes it easy for companies to seamlessly and instantly stay connected to their data.

“These technologies are coming together to form a new approach we like to call the ‘connected fleet,’” says Tanya Roberts, SVP of marketing at GreenRoad. “With this new trend of the connected fleet, managers now have eyes in every vehicle, and on every driver.”

Click here to read the full article.

It’s a Wrap! 2011: Your Highlights

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Well – 2011 has been a busy year for GreenRoad, from launching our ZFI partnership with Zurich, which quickly resulted in a very successful extension of the work that we have been doing with Iron Mountain and their fleet of 450 vehicles – and later in the year; City Link, to successfully signing up Bunzl, though our partnership with Marsh.

Our most exciting customer sign-up for 2011 was probably Stagecoach, who continue to roll GreenRoad out across their huge fleet of 6,500 across Scotland, England and Wales. We were incredibly pleased to become official strategic partners with RoadSafe’s Driving for Better Business in April, whilst announcing we had gained an additional 2,100 bus and coaches following the Eurobus show at the end of 2010 – firmly cementing us as leaders in the UK PSV market.
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