GreenRoad’s VP of Product Marketing, Karen White, has recently contributed to this great Trucks at Work blog post on smarter and safer driving.

The post covers some interesting thoughts from a couple of different sources concerning the ever-pertinent topic of “safe driving.” How do fleets get drivers – raw newbies and seasoned professionals alike – to keep striving for safety improvements day in and day out, despite the ups and downs built in to any human endeavor?  As noted in this space time and time again, driving is an act taken for granted by most of us – and taking something as fraught with danger as operating a motor vehicle at high speeds for granted leads to all sorts of trouble.

“We need to look at the thousands of decisions a driver makes every day”, says Karen White, SVP of Product Marketing at GreenRoad, “not just the ones that result in a speeding ticket, fender bender, or fatality.”

Click here to read the full post.

Tanya Roberts, GreenRoad’s SVP of Marketing, has recently contributed her expertise to an article in Food Logistics on the future of traditional vehicle routing technologies.

With the ongoing emergence of cloud computing solutions and online data, industry experts believe the traditional approach for vehicle routing will soon become obsolete. This new Web-based approach makes it easy for companies to seamlessly and instantly stay connected to their data.

“These technologies are coming together to form a new approach we like to call the ‘connected fleet,’” says Tanya Roberts, SVP of marketing at GreenRoad. “With this new trend of the connected fleet, managers now have eyes in every vehicle, and on every driver.”

Click here to read the full article.

Well – 2011 has been a busy year for GreenRoad, from launching our ZFI partnership with Zurich, which quickly resulted in a very successful extension of the work that we have been doing with Iron Mountain and their fleet of 450 vehicles – and later in the year; City Link, to successfully signing up Bunzl, though our partnership with Marsh.

Our most exciting customer sign-up for 2011 was probably Stagecoach, who continue to roll GreenRoad out across their huge fleet of 6,500 across Scotland, England and Wales. We were incredibly pleased to become official strategic partners with RoadSafe’s Driving for Better Business in April, whilst announcing we had gained an additional 2,100 bus and coaches following the Eurobus show at the end of 2010 – firmly cementing us as leaders in the UK PSV market.
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