Leadership
GreenRoad is led by an outstanding management team consisting of proven innovators from technology, transportation, financial services and cleantech. Every day their mission is clear: to foster safer, more fuel efficient driving.
Jim Heeger, Chief Executive Officer, President
Jim Heeger specializes in rapid growth, emerging technology businesses. He brings more than 20 years of executive leadership experience to GreenRoad. Most recently, Jim served as chief executive, president,...
Bill Wathen, Chief Financial Officer
Bill Wathen has over twenty-five years of experience with the financial management of fast growth technology companies. He has worked as consulting chief financial officer for start-ups including Azul Systems,...
Dixie Baker, Senior Vice President, North American Sales
Prior to GreenRoad, Dixie Baker served as vice president of sales for Zenprise, a leading mobile device management company, where she established U.S. and European-based sales offices and accelerated revenue...
Aidan Rowsome, General Manager, Senior Vice President Sales, Europe
Aidan Rowsome brings more than 20 years of technical, sales, operational and management experience to GreenRoad. Prior to joining the company, Aidan was managing director of RAC Software Solutions, where he...
David Coleman, Senior Vice President, Global Business Development
David Coleman joined the GreenRoad team in January of 2008 and is responsible for implementing the business development and channel partner strategy for GreenRoad.
David has been actively involved in the...
Doron Somer, Senior Vice President, Engineering and Operations
Doron Somer brings to GreenRoad 20 years of experience leading multinational technology operations, delivering products and services to the world’s largest enterprises. At GreenRoad, he is responsible for e...
Karen White, Vice President, Product Marketing
Prior to GreenRoad, Karen White was vice president, operations for Picaboo Corporation, a leading provider of digital photography products and services, with responsibility for direct customer services, vendor...
Tanya Roberts, Senior Vice President, Marketing
Tanya Roberts brings more than 20 years of marketing and general management experience to GreenRoad. Throughout her career, she has been responsible for helping launch and grow leading technology brands including...
Eric Weiss, Senior Vice President, Operations
Eric Weiss has an 18-year track record of launching, marketing, and rapidly scaling multinational businesses which have included software as a service. He has successfully deployed disruptive new technology...
Amir Oz, Vice President, Systems Engineering and Operations
Amir Oz joins GreenRoad from TechMer where he served as vice president for engineering research and development. Prior to TechMer, He was at SanDisk as R&D engineering director, and director of software and...
Amir Shoval, Vice President, Product Management
Amir Shoval joined the GreenRoad team in January 2009 and is responsible for leading the product roadmap execution and detailed product definition. Prior to GreenRoad, Amir was with RadView Software, provider...
Board of Directors
Leaders in driving innovation.
GreenRoad’s board of directors is a global group of recognized individuals with exceptional accomplishments and expertise in their respective fields.
Jim Heeger, Chairman and CEO
Jim Heeger specializes in rapid growth, emerging technology businesses. He brings more than 20 years of executive leadership experience to GreenRoad. Most recently, Jim served as chief executive, president...
Patrick Burtis, Director
Pat Burtis is a Cleantech investor with Amadeus Capital Partners. In addition to GreenRoad, Pat is on the Board of AMEE, a UK-based SaaS company focused on environmental business intelligence. Pat began...
Nicholas K. Pianim, Director
Nicholas is a Managing Director with DAG Ventures. Prior to joining DAG in 2007, Nick was Vice President of Corporate Development at Juniper Networks where he was responsible for acquisitions, commercial...
Geoff Tate, Director
Geoff Tate has more than three decades of experience in technology and has focused his professional interests in recent years on investing and nonprofits. From 1990 to 2005, Geoff served as CEO of Rambus,...
Shai Weiss, Director
Shai Weiss is a Partner of Virgin Green Fund (VGF) and a member of its Investment Committee. Prior to founding VGF, Shai was with ntl:Telewest (now known as Virgin Media), the UK and Europe’s largest c...
Elie Wurtman, Director
Elie Wurtman is a General Partner at Benchmark Capital. He has extensive experience in the management of technology companies, having founded six companies in the past ten years. He founded and took public...
Careers
Have what it takes to make the future even better?
If you are interested shaping the future of driving, we’d like to hear from you.
Contact us at careers@greenroad.com
About GreenRoad
GreenRoad is the leader in driving performance and safety management for fleets and other organizations. Proven with more than 70,000 drivers worldwide and representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes, fuel consumption, and carbon emissions. Customers realize positive ROI within months. GreenRoad is a Cleantech 100 company; 2011 Van Fleet World Safety Award winner, and Risk Management Award winner in the 2011 BusinessCar Techie Awards. The company is headquartered in Redwood City, CA, with offices throughout the US, UK, and Israel.