Aidan Rowsome brings more than 20 years of technical, sales, operational and management experience to GreenRoad. Prior to joining the company, Aidan was managing director of RAC Software Solutions, where he grew revenue and profits to £7m and £1m respectively and introduced successful new mobile products. Prior to RAC, He was with Toronto-based Bid.Com as European managing director and vice president worldwide sales.

Aidan spent two years in Canada as a consultant and project director to the Alberta telecommunications company, TELUS, managing the merger of two of the largest Internet service providers in Alberta, Canada. In 1989, he joined US-based Quarterdeck Corp, now part of Symantec Group, where he was the first European employee. Over the next eight years Aidan grew European operations from a zero base to more than 150 people and $30 million in annual revenue.