These fleets of HGVs and LCVs chose GreenRoad with the goals of reducing crashes, increasing miles per gallon and potentially reducing insurance premiums.

In the summer of 2011, DLR Transport of Newark starting using GreenRoad across its fleet of 20 HGVs. “As a member of the Road Haulage Industry body we have always encouraged a culture of safe driving. But since using GreenRoad we have been able to raise awareness about the high standard of driving we expect and how to achieve it. As a result we have cut fleet risk nearly 70% and noticed a reduction in fuel consumption. We are hoping to now negotiate a better deal on our insurance through Towergate,” said Simon Foster, operations manager.

“We are now planning to campaign to educate drivers about how to reduce fuel consumption, particularly using GreenRoad’s idling feature, and then hopefully we will be able to reward drivers with a fuel bonus,” Foster added.

Pharmacy Plus runs nine depots across the UK and now uses GreenRoad in its fleet of 38 vans collecting and delivering prescribed medication to nursing homes and care homes. Operations Director Steve Wells evaluated GreenRoad after hearing about it through his insurance broker.

“Our initial objective was to change driver behaviour with a view to reducing our insurance premium. The first obstacle is that if you don’t know what the problem is you can’t tackle it. We chose GreenRoad because it could provide the information both drivers and managers need to understand driver behaviour. This way we can ensure that our professional drivers have a good reputation in the business.”

The programme has already delivered on its promises with driver risk dropping 75% to an average of seven in the first six months. “We started using GreenRoad as a tool to focus our team of drivers on preventing accidents but we are now going to use GreenRoad to help drivers understand techniques that increase their miles per gallon,” added Wells.

Clive Cowern Transport Services is a road haulage and pallet distribution based in Shropshire. 30 HGV drivers are now using GreenRoad and the average risk has reduced 65%. The risk level is continuing to drop and Darren Cowern expects this to get even better with the introduction of an incentive programme.

Another new GreenRoad customer is Goldenville in Kent, which manages distribution for a major supermarket with a fleet of 26 trucks, primarily 38-tonne artics. It chose GreenRoad primarily to reduce risk and crashes with a view to cutting insurance costs. It also helps them to investigate any incidents by understanding the driving behaviour at the time.

By offering GreenRoad’s services, Towergate hopes to help its clients cut their accident claims rate and possibly negotiate more favourable insurance premiums. It also gains new intelligence about risk and safety levels leading to more effective risk management strategies and tailored insurance offerings that reflect the reduced risk.

GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.

GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

About GreenRoad

GreenRoad is the leader in fleet driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalised driver self-improvement to immediately transform driving culture and deliver the best drivers on the road.  Proven across 85,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realise positive ROI within months. The company is headquartered in Redwood City, California, with offices throughout the U.S., the UK and Israel. For more information, visit www.greenroad.com.

Media Contact

Rachel Postlethwaite
Breakaway Communications

07949 883636
rp@breakawaycom.com

1.       The Project starts with “a couple free devices”

Frequently the technology vendor will show up and say “how about we set you up with a few free boxes?” Sounds great, right?  Maybe not.  While it may be attractive from a project startup cost standpoint – it’s potentially the start of a project that goes nowhere.  Right from the start this approach focuses on “the device” not on the people, process, and measurable results. If the goal of the initiative is to improve the driving culture – how are we going to do that on a couple drivers with a couple free boxes? What will these drivers think of their supervisors? Why were they singled out? How is does this initiative support the organizational goals for the fiscal year? Generally, this approach is more about the supplier getting in your door, then it is about your likelihood of sustainable organizational and financial results from an initiative.

The post covers some interesting thoughts from a couple of different sources concerning the ever-pertinent topic of “safe driving.” How do fleets get drivers – raw newbies and seasoned professionals alike – to keep striving for safety improvements day in and day out, despite the ups and downs built in to any human endeavor?  As noted in this space time and time again, driving is an act taken for granted by most of us – and taking something as fraught with danger as operating a motor vehicle at high speeds for granted leads to all sorts of trouble.

“We need to look at the thousands of decisions a driver makes every day”, says Karen White, SVP of Product Marketing at GreenRoad, “not just the ones that result in a speeding ticket, fender bender, or fatality.”

Click here to read the full post.

Here’s how it works.  Each year, GreenRoad sets the criteria for Fleet Elite membership.  In 2012, drivers are eligible if they sustain an overall safety score of 5 or less for the full calendar year, with at least 500 driving hours logged.  Each quarter, you’ll get a progress report showing how your drivers are tracking toward Fleet Elite status.  At the end of the year, we tabulate the results, and we announce the new inductees.  There’s no extra paperwork or administration on your part; we provide the materials to promote the Fleet Elite program, keep track of the metrics, and provide the awards.  Each Fleet Elite member receives a formal certificate of achievement and a GreenRoad Fleet Elite pin, badge or license plate (depending on what works for your organization.)  Most importantly, drivers earn the prestige of being part of the GreenRoad Fleet Elite, an accomplishment that becomes part of their professional credentials.

Anyone can participate in Fleet Elite – provided that your vehicle profiles meet our eligibility criteria.  If you are a GreenRoad customer, talk with your account manager today to find out whether you’re eligible – and join us in recognizing the best drivers on the road.

The new GreenRoad Fleet Elite program will run on an annual basis and will honor GreenRoad drivers who have demonstrated sustained excellence in driving performance and safety. Those drivers will be awarded GreenRoad Fleet Elite status and will be recognized with a formal certificate of achievement.

“The new GreenRoad Fleet Elite program is part of our overall driver-centric philosophy at GreenRoad,” said Karen White, vice president of product marketing. “We know that recognition, and particularly peer-to-peer recognition, is a powerful incentive for performance improvement.”
“This is also a terrific way for fleet owners, operators and safety managers to leverage the online GreenRoad data. This takes our already popular ‘driving green’ scoring system to the next level,” continued White.

GreenRoad will set the criteria for GreenRoad Fleet Elite membership at the beginning of each year. For 2012, drivers qualify for GreenRoad Fleet Elite status if they have a safety score of 5 or less for the full 2012 calendar year.

GreenRoad Enhances Website, Social Media Outreach and Launches New Blog

The new global website features a video tour of GreenRoad in action and an all-new ROI calculator for better understanding of savings.
Also new to the website is the integrated GreenRoad blog. The blog provides topical industry insight and comment from a combination of GreenRoad internal experts and other in the field such as partners, customers and others. The blog is available through email sign-up by going here.

GreenRoad also expanded its social media reach with updates to its Twitter account, available to follow @greenroadnews, its LinkedIn page, and its new Facebook page.

For More Information on GreenRoad Fleet Elite
More information on GreenRoad Fleet Elite is available from GreenRoad at www.greenroad.com, or by contacting a GreenRoad account manager.

GreenRoad combines advanced in-vehicle driver performance technology with easy access, online data and reporting to immediately transform driving culture, delivering the best drivers on the road.  GreenRoad returns a positive ROI within months by dramatically reducing crashes and providing significant fuel savings. Most GreenRoad customers experience a 50% crash reduction after six months of GreenRoad use, and average a 10% improvement in fuel economy which can go as high as 15% with GreenRoad’s active idling monitoring.

About GreenRoad

GreenRoad is the leader in driver performance and safety management for fleets and other organizations.  The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalized driver self-improvement to immediately transform driving culture and deliver the best drivers on the road.  Proven across 85,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realize positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S., the U.K., and Israel. For more information, visit www.greenroad.com.

# # #
GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

MEDIA CONTACT
Erin Thompson
GreenRoad
erin.thompson@greenroad.com
(650) 551-1501
Or

Julie McHenry
Communications Insight, LLC
julie@comminsight.com
(650) 504-6655

2.       Ambiguous project requirements and goals

Take control of the project. Assign a project manager who collaborates directly with key departmental stakeholders from Risk & Safety, Operations, Human Resources, Fleet Management, and Finance to define specific detailed project requirements that have tangible, measurable, ROI.  While this seems obvious, many companies will skip this stage and go right to applying a solution to jump start a project.  In-vehicle technology solution providers are constantly soliciting their services to companies with fleet vehicles. This is not a commodity market and not all solutions are equal. The impacts to your employees, culture, and financial return vary significantly from supplier to supplier.  Don’t assume requirements (such as project controls, management dashboards, application functionality, data, enterprise integration, measurements, policy, and workflow) are met.  ‘Telematics’ and other similar projects tend to fail and the companies usually encounter over spending, project restarts, rework, and/or unmet expectations. Many of you reading this – have a “trash heap” of in-vehicle technology past projects.

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REDWOOD CITY, CA – February 7, 2012 — GreenRoad™, the leader in driver performance and safety management, today announced it has partnered with ProMiles®, the leading solution for automating fuel tax reporting, to offer ProMiles Fuel Tax Automation services as an integrated component of the GreenRoad service. With this, GreenRoad becomes the first driver performance and safety management service to take the headache out of fuel tax reporting by offering a fully integrated, automatic solution. Integration was made possible by the recently announced GreenRoad open integration platform.

The ProMiles integration enables GreenRoad to offer fleet owners and operators a new level of convenience for the reporting of state and province required tax mile reports, reporting required by the International Fuel Tax Agreement (IFTA),  and compliance verification mandated by U.S. and Canadian reporting requirements.

With this integration paper trip sheets, data entry errors and missing trips are eliminated enabling operators, managers and drivers to feel more confident in their fuel tax reporting compliance and accuracy.

“This ProMiles partnership and integration is important to any transportation fleet with trucks crossing state lines in the U.S. or from Canada. It’s another demonstration of GreenRoad’s commitment to delivering the best drivers on the road,” said David Coleman, senior vice president for global business development at GreenRoad. “Tracking and reporting fuel tax mileage is a thankless task when done manually; now fuel tax reporting with GreenRoad is as easy as a few clicks.”

“The integration of these two leading solutions, ProMiles and GreenRoad, provides fleet owners, operators and managers with a new way to combine the best in driver performance and safety management with automated fuel tax reporting. The result is streamlined operations, reduced costs and improved accuracy, all contributing to a stronger bottom line,” said Chris Lee, vice president of marketing for ProMiles.

GreenRoad combines advanced in-vehicle driver performance technology with easy access, online data and reporting to immediately transform driving culture, delivering the best drivers on the road.  GreenRoad returns a positive ROI within months by dramatically reducing crashes and providing significant fuel savings. Most GreenRoad customers experience a 50% crash reduction after six months of GreenRoad use, and average a 10% improvement in fuel economy which can go as high as 15% with GreenRoad’s active idling monitoring.

About ProMiles

For over 20 years ProMiles Software has provided solutions for routing, mapping and fuel tax reporting to the North American Trucking Industry. With a diverse set of solutions from routing to fuel cost management, ProMiles offers applications suited to everyone from the company driver to fleets of any size.  Save time planning trips, trim costs by reducing out of route miles, make informed decisions on fuel purchases, save time on paperwork, and save time doing IFTA fuel tax reports.  For more information, please see www.promiles.com.

About GreenRoad

GreenRoad is the leader in driver performance and safety management for fleets and other organizations.  The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalized driver self-improvement to immediately transform driving culture and deliver the best drivers on the road.  Proven across 80,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realize positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S., the U.K., and Israel. For more information, visit www.greenroad.com.

# # #
GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

MEDIA CONTACT

Erin Thompson
GreenRoad
erin.thompson@greenroad.com
(650)551-1501
Or

Julie McHenry
Communications Insight, LLC
julie@comminsight.com
(650)504-6655

Change is always with us, it’s a fact of life. But, how we manage change determines success.

Making change happen successfully involves moving an organisation’s people and culture.  This is usually not easy, but today there are tools like GreenRoad that make it possible.  There are two ways of dealing with change:  1) reactively, by responding only when you need to, usually too late, or 2) proactively, by planning ahead.

By adopting or thinking about GreenRoad you are already in the proactive camp.  You realise that you don’t have to accept the status quo and you know it’s possible to help your organisation improve driving standards.  How do you get your drivers to change their behaviour using GreenRoad and how do you manage that change?

Unless your entire organisation from senior management down is committed to the change, it will fail.  Successful change management is about finding ways of taking people with you.  This white paper provides some guidelines to help you on that path.

Click here to download the full Change Management whitepaper.

1.       You named the project “The GPS Program” or “The BlackBox Project”

What’s in a name? Maybe everything if from the name employee’s decide what a project is an how it will affect them.  Every project that a company invests time and resources into gets broad organizational exposure. You hear the hallway grumbling about “this or that project” that the company has underway. The name of the project can have serious impacts on what the organization thinks the project is and how it will effect employee’s (and management) personally. Let’s be clear – GPS stands for Global Positioning System and is a technology component that is becoming a standard in everything from vehicles to mobile devices. Like a clock on a microwave, or on a coffee maker or DVD player – GPS is simply an input into adding location information to the things that we value. Imagine if your company embarked on an extensive upgrade to your information technology infrastructure to benefit employees and customers – and named the project “The CPU” project.  Pick a project name that creates excitement for your company and meaningfully represents the results that you are seeking everyone to participate in achieving. The “Driving Excellence Project”, “Driving Performance and Safety Program” or the “Drive Green Initiative” – for example.

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If you have multiple drivers sharing a vehicle, you’re probably familiar with this problem: Driver 1 keys in, Driver 2 takes over the bus and forgets to key in… and two trips in the real world become one trip in GreenRoad (with Driver 1’s score either benefitting or suffering from Driver 2’s performance!) But now, it’s easy to split trips in Central- so that you have complete and accurate records for each driver. Just click “Trips” under Fleet Management, enter the date range that contains the trip you want to split, and click “Submit”. Then find the trip, select it, and click “Split” above the trip list. Enter the first and second driver, select the split time, and confirm. Poof – you have created two trips. See? That was easy.

We have a full and exciting product roadmap for 2012. Stay tuned for more to come.