<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>GreenRoad</title> <atom:link href="http://greenroad.com/feed/" rel="self" type="application/rss+xml" /><link>http://greenroad.com</link> <description>Delivering the best drivers on the road</description> <lastBuildDate>Tue, 15 May 2012 16:34:38 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title>GreenRoad delivers driver performance app</title><link>http://greenroad.com/news/greenroad-delivers-driver-performance-app/</link> <comments>http://greenroad.com/news/greenroad-delivers-driver-performance-app/#comments</comments> <pubDate>Tue, 15 May 2012 12:28:52 +0000</pubDate> <dc:creator>Daisy Seymour, UK Marketing Manager</dc:creator> <category><![CDATA[News Index]]></category> <category><![CDATA[News Index 2012]]></category><guid isPermaLink="false">http://greenroad.com/?p=7462</guid> <description><![CDATA[Fleet News]]></description> <content:encoded><![CDATA[<p>Fleet News</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/news/greenroad-delivers-driver-performance-app/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Our first mobile app: expressly for drivers</title><link>http://greenroad.com/blog/our-first-mobile-app-expressly-for-drivers/</link> <comments>http://greenroad.com/blog/our-first-mobile-app-expressly-for-drivers/#comments</comments> <pubDate>Tue, 15 May 2012 09:39:33 +0000</pubDate> <dc:creator>Karen White, VP Product Marketing</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Product Updates]]></category><guid isPermaLink="false">http://greenroad.com/?p=7438</guid> <description><![CDATA[We’re very pleased to announce the new GreenRoad Central mobile app for drivers, which has been in beta since the beginning of April.  The app gives drivers easy access to their GreenRoad performance anytime, anywhere.  Drivers can conveniently access their safety score, idling score, team rank and trip details from the past 7 days, and [...]]]></description> <content:encoded><![CDATA[<p><a href="http://cdn-www.greenroad.com/media/dash_mobile.jpg" rel="shadowbox[sbpost-7438];player=img;"><img class="alignleft  wp-image-7439" title="dash_mobile" src="http://cdn-www.greenroad.com/media/dash_mobile-400x600.jpg" alt="" width="160" height="242" /></a>We’re very pleased to announce the new GreenRoad Central mobile app for drivers, which has been in beta since the beginning of April.  The app gives drivers easy access to their GreenRoad performance anytime, anywhere.  Drivers can conveniently access their safety score, idling score, team rank and trip details from the past 7 days, and keep safety top of mind with our quick tips– all with the convenience and elegance of a native smartphone application.  (And yes, it’s disabled while in motion so you don’t have to worry about encouraging distracted driving.)</p><p>GreenRoad Central mobile app for drivers runs on both Android and iPhones and is available for free in the app stores as “GreenRoad Central.”  Drivers simply download the app and log in with their GreenRoad account information.  <span id="more-7438"></span>If drivers don’t know their GreenRoad login information, you can find instructions for retrieving it in GreenRoad Central – just click the “Engage Portal” link in the top navigation.     </p><p>Response from drivers in our beta program has been terrific.  The refrain we’ve been hearing again and again is that it’s “easy to use” – a quick, simple way to stay engaged with GreenRoad.  What higher praise could we ask for?  A favorite feature is the team rank.  As one driver said, “knowing my position within my depot makes me try harder to achieve top ten.”</p><p>A question that’s probably on your mind: “when is the manager app coming out?”  It’s in development right now, so stay tuned.  In the meantime, if you’re both a manager and a driver, you can use the app to check out your own driving performance – and maybe pick up a tip or two.</p><p>With more and more drivers switching to smartphones, GreenRoad’s mobile app for drivers is an important piece of our Connected Fleet vision.  More to come.</p><p><a title="GR US Contact form" href="http://greenroad.com/contact/"> Contact us</a> to find out how GreenRoad can help your fleet.</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/blog/our-first-mobile-app-expressly-for-drivers/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>GreenRoad Delivers Data into Hands of Drivers with Fleet Industry’s First Driver Performance Mobile App</title><link>http://greenroad.com/press-releases/greenroad-delivers-data-into-hands-of-drivers-with-fleet-industrys-first-driver-performance-mobile-app/</link> <comments>http://greenroad.com/press-releases/greenroad-delivers-data-into-hands-of-drivers-with-fleet-industrys-first-driver-performance-mobile-app/#comments</comments> <pubDate>Tue, 15 May 2012 08:50:34 +0000</pubDate> <dc:creator>Erin Thompson, US Marketing Manager</dc:creator> <category><![CDATA[Press Releases]]></category><guid isPermaLink="false">http://greenroad.com/?p=7392</guid> <description><![CDATA[GreenRoad Central data portal for fleet managers also upgraded]]></description> <content:encoded><![CDATA[<p>REDWOOD CITY, CA –May 15, 2012 — <a href="http://www.greenroad.com">GreenRoad</a>™, the leader in driver performance and safety management, today announced the GreenRoad Central mobile app for drivers, the fleet industry’s first mobile app completely designed and optimized to give drivers anytime, anywhere access to key performance data.  The app runs on Apple® iOS devices (iPhone, iPad, iPod Touch) and Android™ mobile and tablet devices. It is available now to download from app stores.</p><p>GreenRoad is the first to put the power of driver performance data into a mobile app expressly for fleet drivers, giving them convenient access and helping to improve driving performance. Now, for the first time, wherever they are, drivers can access their Safety Score, idling rate, team rank and trip details from the past seven days, and keep safety top of mind with GreenRoad ‘quick tips,’—all delivered in native smartphone applications.  These insights enable drivers to self-correct and improve their driving, saving money through better fuel efficiency, crash reduction and eco-friendly driving.</p><p> Al Lacombe, director of safety and training at Dupre Logistics, LLC, said, “The app gives drivers an easy way to keep engaged with our GreenRoad program when they’re off the road.  Our team finds it easy and convenient to use.”</p><p>GreenRoad is the leading driver performance and safety management fleet service.  Using mobile and cloud technology, GreenRoad helps drivers self-improve.  Companies using GreenRoad save money as better drivers use less fuel, crash less frequently, and cause less vehicle wear and tear.</p><h2>Mobility Enables New ‘Connected Fleet’ for Drivers, Fleet Operators</h2><p>As the leader in driver performance and safety management, GreenRoad embraces the ‘Connected Fleet’ where mobile, cloud computing and insights delivered through real-time data enable fleet managers to save money, maximize fuel efficiency and minimize risk.<br /> “Mobility is a cornerstone of the Connected Fleet, and driver engagement is a cornerstone of the GreenRoad service.  GreenRoad is committed to delivering its services in the most convenient way for drivers and managers, on their mobile devices,” said Karen White, vice president of product marketing at GreenRoad.</p><p>“Through web-based services and mobile technologies, fleets are connecting managers and drivers in ways that dramatically improve efficiency, reduce the cost of information technology, and overcome some of the age-old challenges of managing a mobile workforce,” continued White.</p><h2>New Functionality Added to GreenRoad Central</h2><p>GreenRoad is also delivering an upgrade to its online management console, GreenRoad Central. New functionality now in GreenRoad Central helps fleet operators more quickly gain insights into fleet driver performance and safety data so rapid analysis and adjustments can be made, leading to savings as drivers are optimized across fleet operations.</p><h2>New functionality includes the following:</h2><p>•    Saved Reports – now fleet managers can create and save custom report configurations saving time whenever reports are needed, daily, weekly, monthly or quarterly.<br /> •    Simplified Look &amp; Feel, and Navigation – icons and navigation menus have been refreshed and simplified for easier access to key data. <br /> •    Auto-Search – now a driver, team or vehicle dashboard can be found quickly and easily with new auto-search capability.  Common searches can be saved in a customized dashboard favorites list.<br /> •    Performance Improvements—overall response times have been improved delivering fleet data faster and more conveniently.</p><h2>GreenRoad Future Plans for Mobile Devices</h2><p>GreenRoad will be delivering a mobile app optimized for fleet managers later this year. GreenRoad Central mobile app for managers will deliver fleet data and insights for on-the-go fleet operators who need access to fleet driver performance data anytime, anywhere. <br /> Download Now from App Stores<br /> GreenRoad Central mobile app for drivers is available for download today, May 15, 2012, from the Apple and Android app stores by searching for GreenRoad.  Drivers must be enrolled with the GreenRoad service.</p><h2>About GreenRoad</h2><p>GreenRoad is the leader in driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ helps fleets achieve significant cost savings by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 85,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realize positive ROI within 60-90 days. For more information, please see <a href="http://www.greenroad.com">www.greenroad.com</a></p><p align="center">     # # #</p><p>GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/press-releases/greenroad-delivers-data-into-hands-of-drivers-with-fleet-industrys-first-driver-performance-mobile-app/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>GreenRoad and Belmont To Hold Seminar on May 31st 2012</title><link>http://greenroad.com/press-releases/greenroad-and-belmont-to-hold-seminar-on-may-31st-2012/</link> <comments>http://greenroad.com/press-releases/greenroad-and-belmont-to-hold-seminar-on-may-31st-2012/#comments</comments> <pubDate>Fri, 11 May 2012 08:34:20 +0000</pubDate> <dc:creator>Daisy Seymour, UK Marketing Manager</dc:creator> <category><![CDATA[Press Releases]]></category><guid isPermaLink="false">http://greenroad.com/?p=7385</guid> <description><![CDATA[Workshop to Focus on Best Practices To Cut Risk and Increase Savings]]></description> <content:encoded><![CDATA[<p>London, UK, May 10<sup>th</sup>, 2012 — <a href="http://www.greenroad.com/">GreenRoad</a>, the leader in driver performance and safety management and <a href="http://www.belmontint.com">Belmont International</a>, the UK’s leading independent insurance broker specialising in passenger transport, today announced a joint seminar.</p><p>The Best Practices Workshop will be held on May 31<sup>st</sup> 9:30 – 4:30 at the <a href="http://www.nationalmotorcyclemuseum.co.uk/">Birmingham Motorcycle Museum</a>. The event will be open to all GreenRoad and Belmont passenger transport clients, all <a href="http://www.cpt-uk.org/">CPT</a> members and select fleet managers by invitation.</p><p>Over 2,600 UK drivers are reducing risk and cutting fuel by using GreenRoad in partnership with Belmont. The two companies started working together in 2008. By sharing best practices at this workshop, Belmont and GreenRoad intend to help clients reduce risk and make further savings.</p><p>The workshop is aimed at GreenRoad project champions and executive sponsors. It will include discussions on hot topics and examine best practices in areas including: how to maximise fuel savings; creative ideas to secure driver buy-in; different ways to communicate with drivers; dealing with persistent high risk drivers; how to run an effective reward and recognition scheme; how to investigate accidents.</p><p>There will be an industry specialist guest speaker; Andy Cozens, senior consultant at GreenRoad, will provide an update on GreenRoad features and benefits; plus Belmont Directors Mark Bunbury and Phil White will talk about reducing risk and how their service can benefit operators.</p><p>This will be a networking event whereby everyone can share their successes with others, for example presenters will examine how one particular customer has achieved zero red, high-risk drivers.</p><p>To register for the event please contact <a href="mailto:daisy.seymour@greenroad.com">daisy.seymour@greenroad.com</a></p><h2>About GreenRoad</h2><p>GreenRoad is the leader in fleet driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalised driver self-improvement to immediately transform driving culture and deliver the best drivers on the road.  Proven across 85,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realise positive ROI within months. The company is headquartered in Redwood City, California, with offices throughout the U.S., the UK and Israel. For more information, visit <a href="http://www.greenroad.com">www.greenroad.com</a>.</p><h2>About Belmont</h2><p>Belmont International Ltd is a top ten independent insurance broker offering an integrated insurance service to businesses and their executives. An owner-managed business working principally from their offices in Kent, it services thousands of clients throughout the UK and overseas from large businesses and PLCs to SMEs and private individuals.  Its exclusive CoachSave product combines GreenRoad technology with reduced premium rates over a three-year contract, thus providing more certainty in these difficult times.</p><h2>Media Contact</h2><p>Rachel Postlethwaite | Breakaway Communications for GreenRoad</p><p><a href="mailto:rp@breakawaycom.com">rp@breakawaycom.com</a> | +44 7949 883636</p><h2> </h2><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/press-releases/greenroad-and-belmont-to-hold-seminar-on-may-31st-2012/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The story of the GreenRoad safety score</title><link>http://greenroad.com/blog/the-story-of-the-greenroad-safety-score/</link> <comments>http://greenroad.com/blog/the-story-of-the-greenroad-safety-score/#comments</comments> <pubDate>Fri, 11 May 2012 08:00:40 +0000</pubDate> <dc:creator>Mark Hampson, UK Change Management Consultant</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Product Updates]]></category><guid isPermaLink="false">http://greenroad.com/?p=7312</guid> <description><![CDATA[So &#8211; what exactly is the safety score and why is it so important? In short, the safety score is the way we tell a driver, depot or company how safely they are driving. It also enables a manager to compare drivers, vehicles or depots against each other and create some friendly competition. Depending on [...]]]></description> <content:encoded><![CDATA[<p>So &#8211; what exactly is the safety score and why is it so important? In short, the safety score is the way we tell a driver, depot or company how safely they are driving. It also enables a manager to compare drivers, vehicles or depots against each other and create some friendly competition. Depending on your safety score, you will be graded as either a green, amber or red driver, with green being low risk and red; high risk.</p><p><a href="http://greenroad.com/?attachment_id=7313#main"><img class="alignleft size-thumbnail wp-image-7313" title="iStock_000014738639Small" src="http://cdn-www.greenroad.com/media/iStock_000014738639Small-150x150.jpg" alt="" width="150" height="150" /></a>The safety score is shown as the number of events per 10 hours of driving &#8211; so, if you have a score of 20 or less in a ten hour period you will be a green driver, a score of 21 to 50 unsafe maneuvers per ten hours means you will be rated as amber and anything over 51 means you will be classed as a red driver.</p><p><span id="more-7312"></span></p><p>Why do we use the number of events per 10 hours? Easy really, it&#8217;s because it doesn’t matter if you have done 15 hours of driving in one week of 60 we have a level playing field with which we can compare you. A score over a period of time is a good indicator of regular driving performance as opposed to a score per hour which could easily vary if the driver collects a number of events in a short period of time &#8211; which could be an anomaly and not their usual performance.</p><p>To get your current score, we don’t just look at the last 10 hours, we look at your last seven days of driving.  As the score is updated once a day, this is a rolling seven day period, so, to calculate your score, we simply take all the risky maneuvers you have done during that time, divide it by the number of hours you have driven and then multiply it by ten to give us a score per 10 hours of driving.</p><p>The whole idea is to enable drivers to quickly and simply see how they are performing and be able to easily compare their score against that of their peers.</p><p>Click to <a title="GR US Contact form" href="http://greenroad.com/contact/">contact us</a> to find out more about how GreenRoad can help your fleet today.</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/blog/the-story-of-the-greenroad-safety-score/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Driver Fatigue: The Tired Tale &#8211; Fatigue Management Plan Template</title><link>http://greenroad.com/blog/driver-fatigue-the-tired-tale-fatigue-management-plan-template/</link> <comments>http://greenroad.com/blog/driver-fatigue-the-tired-tale-fatigue-management-plan-template/#comments</comments> <pubDate>Thu, 10 May 2012 11:07:38 +0000</pubDate> <dc:creator>David Coleman, SVP Global Business Development</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Industry Insights]]></category><guid isPermaLink="false">http://greenroad.com/?p=7365</guid> <description><![CDATA[4. Template for Fatigue Management Plan &#8211; Policies and Best Practices: A Fatigue Management plan is a written, and employee acknowledged, document that provides information on the organizational commitment to combat driver fatigue. The employee acknowledgement demonstrates their commitment to the organizations policies and understanding of their duty to take reasonable care of their safety [...]]]></description> <content:encoded><![CDATA[<p><a href="http://greenroad.com/blog/driver-fatigue-the-tired-tale-fatigue-management-plan-template/attachment/istock_000016019519small_cropsm/#main"><img class="alignleft size-thumbnail wp-image-7379" title="iStock_000016019519Small_cropsm" src="http://cdn-www.greenroad.com/media/iStock_000016019519Small_cropsm-150x136.jpg" alt="" width="150" height="136" /></a><strong>4. Template for Fatigue Management Plan &#8211; Policies and Best Practices:</strong></p><p>A Fatigue Management plan is a written, and employee acknowledged, document that provides information on the organizational commitment to combat driver fatigue. The employee acknowledgement demonstrates their commitment to the organizations policies and understanding of their duty to take reasonable care of their safety and health in the workplace.</p><p>A fatigue Management Plan includes:</p><p>&nbsp;</p><p><span id="more-7365"></span></p><ul><li>Policies for scheduling employee work time</li><li>Policies that specifically defined  “fitness for work” that include<ul><li>alcohol and drug policies,</li><li>access to medical and other appropriate assistance</li><li>authorization for staff to make alternative arrangements when a driver is not fit for duty</li><li>Education content and process for drivers in fatigue management<ul><li>Train and ensure all new hires, employees, contractors and managers understand the meaning of fatigue and have the knowledge and skills to practice effective fatigue management.       </li></ul><ul><li>Check employee/supervisor understanding of the corporate plan and policies</li></ul><ul><li>Check employee/supervisor  knowledge of the risk factors affecting fitness for duty</li></ul></li><li>Follow a fatigue incident management plan for addressing and documenting events relating to driving or other work activities due to fatigue</li><li>Establish and maintaining appropriate workplace conditions.<ul><li>Ensure managers and supervisors understand how to establish safe systems at work</li></ul><ul><li>Ensure  understanding and application of the driver fatigue training</li></ul><ul><li>Review training on a regular basis</li></ul><ul><li>Provide all managers, supervisors and employees with information on the fatigue management plan when it is revised.</li></ul></li></ul></li></ul><p>This is the last in our series of posts on driver fatigue, which we hope you have found useful. </p><p><a title="Driver Fatigue blog 3" href="http://greenroad.com/blog/driver-fatigue-the-tired-tale-recommendations/">Click here</a> to read the previous posts in this series and <a title="GR US Contact form" href="http://greenroad.com/contact/" target="_blank">contact us</a> to find out how GreenRoad can help your fleet.</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/blog/driver-fatigue-the-tired-tale-fatigue-management-plan-template/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Connected Fleet Technology Delivers Good Drivers</title><link>http://greenroad.com/news/news-index-2012/connected-fleet-technology-delivers-good-drivers/</link> <comments>http://greenroad.com/news/news-index-2012/connected-fleet-technology-delivers-good-drivers/#comments</comments> <pubDate>Wed, 09 May 2012 23:52:11 +0000</pubDate> <dc:creator>Erin Thompson, US Marketing Manager</dc:creator> <category><![CDATA[News Index 2012]]></category><guid isPermaLink="false">http://greenroad.com/?p=7340</guid> <description><![CDATA[Utility Products]]></description> <content:encoded><![CDATA[<p>Utility Products</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/news/news-index-2012/connected-fleet-technology-delivers-good-drivers/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>One Accident a Year is Too Many: Bunzl Healthcare case study</title><link>http://greenroad.com/news/one-accident-a-year-is-too-many-bunzl-healthcare-case-study/</link> <comments>http://greenroad.com/news/one-accident-a-year-is-too-many-bunzl-healthcare-case-study/#comments</comments> <pubDate>Wed, 09 May 2012 09:14:30 +0000</pubDate> <dc:creator>Daisy Seymour, UK Marketing Manager</dc:creator> <category><![CDATA[News Index]]></category> <category><![CDATA[News Index 2012]]></category><guid isPermaLink="false">http://greenroad.com/?p=7342</guid> <description><![CDATA[Fleet Van]]></description> <content:encoded><![CDATA[<p>Fleet Van</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/news/one-accident-a-year-is-too-many-bunzl-healthcare-case-study/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Three Tips for Leveraging Driver Performance as a Marketing Tool</title><link>http://greenroad.com/blog/three-tips-for-leveraging-driver-performance-as-a-marketing-tool/</link> <comments>http://greenroad.com/blog/three-tips-for-leveraging-driver-performance-as-a-marketing-tool/#comments</comments> <pubDate>Tue, 08 May 2012 15:53:57 +0000</pubDate> <dc:creator>Tanya Roberts, SVP Marketing</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Industry Insights]]></category><guid isPermaLink="false">http://greenroad.com/?p=7321</guid> <description><![CDATA[Do you ever think about fleet driver performance as a marketing tool?  Many GreenRoad customers do.  They realize that their drivers are operating rolling billboards, whether it is a passenger bus, delivery vehicle or even a city-issued sedan.  Here are some marketing ideas that GreenRoad customers are using to help grow their businesses. &#160; When [...]]]></description> <content:encoded><![CDATA[<p><a href="http://greenroad.com/blog/three-tips-for-leveraging-driver-performance-as-a-marketing-tool/attachment/box-van_driving-green_may-12_med3/" rel="attachment wp-att-7328"><img class="alignleft size-thumbnail wp-image-7328" title="Box van_Driving GREEN_May 12_med3" src="http://cdn-www.greenroad.com/media/Box-van_Driving-GREEN_May-12_med3-150x85.jpg" alt="" width="150" height="85" /></a>Do you ever think about fleet driver performance as a marketing tool?  Many GreenRoad customers do.  They realize that their drivers are operating rolling billboards, whether it is a passenger bus, delivery vehicle or even a city-issued sedan.  Here are some marketing ideas that GreenRoad customers are using to help grow their businesses.</p><p>&nbsp;</p><p><span id="more-7321"></span></p><ol><li>When bidding on new business, use GreenRoad as proof of your organization’s commitment to safety.  Some customers even take their prospective clients out for a “test drive” with a GreenRoad driver to showcase how the service works.</li><li>Share GreenRoad information in your company newsletter or other marketing collateral.  For example, one GreenRoad user is promoting the use of the Idle Management feature as a commitment to helping the community achieve eco-standards.</li><li>Consider passing on GreenRoad cost savings to your customers.  Another GreenRoad user is able to consistently beat competition on pricing because GreenRoad keeps fleet operating costs below industry averages.  This company considers GreenRoad a “secret weapon” in a very competitive environment.</li></ol><p>With on-going challenges in the business environment, it makes sense to use your driver performance and safety management service as a marketing tool.  Current and future customers will appreciate knowing you’re making every effort to have the best drivers on the road.</p><p>Click to <a title="GR US Contact form" href="http://greenroad.com/contact/">contact us</a> to find out more about how GreenRoad can help your fleet today.</p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/blog/three-tips-for-leveraging-driver-performance-as-a-marketing-tool/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Challenge of The Road Warriors</title><link>http://greenroad.com/blog/the-challenge-of-the-road-warriors/</link> <comments>http://greenroad.com/blog/the-challenge-of-the-road-warriors/#comments</comments> <pubDate>Fri, 04 May 2012 18:58:35 +0000</pubDate> <dc:creator>David Coleman, SVP Global Business Development</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[Industry Insights]]></category><guid isPermaLink="false">http://greenroad.com/?p=7295</guid> <description><![CDATA[The “road warriors” &#8211; sales and professional executives driving corporate vehicles &#8211; and the companies they work for, have unique vehicle cost challenges. Driving the company vehicle is part of the road warrior job function and the vehicle is also a personal use employment perk. Employee recruitment is in part due to the vehicle configuration [...]]]></description> <content:encoded><![CDATA[<p><a href="http://greenroad.com/blog/the-challenge-of-the-road-warriors/attachment/istock_000014130985small/" rel="attachment wp-att-7296"><img class="alignleft size-thumbnail wp-image-7296" title="iStock_000014130985Small" src="http://cdn-www.greenroad.com/media/iStock_000014130985Small-150x150.jpg" alt="" width="150" height="150" /></a>The “road warriors” &#8211; sales and professional executives driving corporate vehicles &#8211; and the companies they work for, have unique vehicle cost challenges. Driving the company vehicle is part of the road warrior job function and the vehicle is also a personal use employment perk. Employee recruitment is in part due to the vehicle configuration and use policies. This creates a challenge for the employer focused on reducing crashes and negligent entrustment exposure and increasing environmental responsibility. Balancing the need to recruit and retaining top sales representatives &#8211; while enforcing process and policies that reduce costs associated with crashes and fuel consumption and make substantial improvements to the corporate carbon footprint &#8211; is a daunting task.<span id="more-7295"></span> The combination of continuingly high crash rates, sky-rocketing fuel costs, and a flagging economy, leaves many organizations struggling with capturing any incremental benefit from traditional approaches focused on existing safety and procurement strategies.</p><p>The typical driver travels between 12,000 to 15,000 miles annually, and has a one in 15 chance of being involved in a vehicle collision each year.<sup>1</sup> Corporate fleet drivers double that mileage and their exposure to crash risk. As a group, road-warriors have one of the highest crash rates. It is not unrealistic to see over twenty percent of the vehicles being involved in an incident on an annual basis. A motor vehicle accident is the most likely fatality for these workers.<sup> 2</sup></p><p>A fleet vehicle crash is the most costly worker injury claim averaging over $21,000 per incident when all associated costs are considered.<sup>3</sup> Most organizations are self-insured to some degree so the company absorbs much of the direct burden of these costs. Sales organizations must work that much harder to make up for the lost revenue incurred from the avoidable expense of a crash.</p><p>Most organizations have exhausted the effectiveness of traditional new hire review and ongoing MVR analysis, “after the crash” intervention, risk scoring, and training approaches. These organizations have reached a safety plateau.  The promise of incremental crash reductions from recent technology advances &#8211;  in-vehicle video and GPS tracking technologies – have been unrealistic in this market due to the respect for privacy required in these personal use vehicles exacerbated by the disruption in the corporate culture and workforce.</p><p>Studies indicate that personality and behavior is a significant contributor to being in an accident.<sup>4    </sup>The next major, sustainable, reduction in organizational crash rates is going to come by changing the behavior exhibited by drivers while they are behind the wheel. Behavior and attitude are choices that people make. Reducing the likelihood of being involved in an accident requires real-time interaction with the driver &#8211; constantly reinforcing safe driving behavior. GreenRoad provides that service to the driver.</p><p>Cost savings have not come from the promise of alternative fuel vehicles or fuel efficient hybrids. Competing with high retail demand has made fleet allocations sparse, and acquisition costs high. An ambiguous infrastructure to support these vehicles has resulted in indeterminate overall life-cycle cost. Many fleets are questioning whether the high acquisition and questionable life-cycle costs offset any cost savings achieved from fuel expense reduction.  Regardless, a good procurement strategy, while important, does not strike at the heart of the true fuel challenge – consumption. Changing consumption requires changing the pattern of driving behavior. Studies have demonstrated a 25% savings in terms of fuel and emission reduction (CO2) can be achieved when driving behavior is changed.<sup> 5</sup> Green, or “eco-friendly”, driving means drivers only have to make small changes to have a high impact on fuel economy without increasing travel time.  Changing fleet driver behavior is reminiscent of the old joke “how many sociologists does it take to change a light-bulb, well, first the light-bulb needs to want to change”.</p><p>Again, similar to safety, driving maneuvers that impact fuel consumption are directly influenced by behavior choice. GreenRoad provides an incentivized environment for the driver to change behavior that impacts consumption. GreenRoad empowers the driver and provides a tool that encourages the right behavior which translates into optimal fuel economy for every mile driven.</p><h2>Summary</h2><p>Solutions such as GreenRoad provide the opportunity to reduce both the frequency/severity of crashes and the fuel consumption of fleet vehicles in an approach that is driver inclusive. GreenRoad also combines the concepts of safety and “eco-friendly” driving in an unobtrusive product that is easy to implement, use, and maintain, whilst fitting the unique challenges of enforcing corporate driving goals on professional fleet drivers. A professional driving tool, GreenRoad specifically interacts with the driver in real-time &#8211; encouraging them to make “eco-friendly” driving a daily competency.  The solution includes the management oversight and reporting tools to continue to incentivize correct behaviors as well as providing the ability to identify under-performers. When drivers begin working with GreenRoad they instantly see the number of extreme, and personally risky, maneuvers they make while driving &#8211; and are given the tools to eliminate those maneuvers. Within 30 days drivers bring a new eco-friendly driving attitude to every mile driven. GreenRoad is an unbiased, non-privacy-invasive, professional coaching tool that is first and foremost for the driver. When drivers begin working with GreenRoad good things happen for them, the environment, and the companies they work for.</p><p><a title="GR US Contact form" href="http://greenroad.com/contact/">Contact us</a> to tell us about your sales organization, or for any questions on how GreenRoad can help your fleet.</p><p>&nbsp;</p><p><sup>1</sup>National Highway Traffic Safety Administration<em>, Traffic Safety Facts Report</em>, 2001.</p><p><sup>2</sup>Bureau of Labor Statistics, 2000 Census of Fatal Occupational Injuries, 2001.</p><p><sup>3</sup><em>Safety + Health</em>, Oct. 2001: 12.</p><p><sup>4</sup>British Journal of  Psychology. 1993 May;84 ( Pt 2):207-19<em></em></p><p><sup>5</sup>Vehicle Environmental Engineering Ford Europe, <em>Ford Eco-Driving</em></p> ]]></content:encoded> <wfw:commentRss>http://greenroad.com/blog/the-challenge-of-the-road-warriors/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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