London, UK– July 19th, 2012 — GreenRoad, a leader in driver performance and safety management, today announced that it has won its first contract in mainland Europe. Securitas Mobile Belgium will be deploying GreenRoad across 120 company cars to reduce accidents, cut insurance costs and lower fuel consumption.
The Brussels depot will be the first to go live in July 2012 using GreenRoad localized into both Flemish and French. GreenRoad will help both Securitas Mobile company executives and its mobile security workforce understand their driving behavior in order to reduce risk through instant feedback in the cars and in-depth online analysis and recommendations.
According to Kristof Philips, the Securitas Mobile project manager, “We want to understand what happens when each of our 320 drivers leave the depot. But with such a large fleet it is impractical except using GreenRoad. With GreenRoad it is as if we are there in the passenger seat with each driver sensing every risky maneuver and understanding how to improve driving performance.”
“We operate in an industry sector with high staff turnover and lots of night-shifts so it is important to give our mobile agents pride in their jobs and their vehicles. After all they are the very public face of our business. We believe GreenRoad can contribute hugely in this area,” added Philips. “Furthermore, to ensure a smooth roll-out, we are working with the unions to ensure all parties are on board and understand the benefits GreenRoad can deliver.”
Securitas Mobile in Belgium serves approximately 21,000 sites from 25 depots. This decentralized approach ensures it is close to the customer. It provides a range of services including keyholding and alarm response, mobile patrols, a locks and unlocks service for commercial premises and lone worker protection/escort services. Its Mobile Patrol Service provides a complete security solution ensuring stability and continuity of business. Securitas Mobile guards perform regular external and/or internal mobile patrols, and opening and closing premises, as well as attending to alarm activations.
GreenRoad provides a proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the most effective way to reduce risk and improve efficiency is by focusing on driver decision-making.
It provides instant feedback on driving performance using a red-amber-green LED display on the dashboard. Through its online portal, GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, maneuvers and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behavior – the key to creating more fuel-efficient and safer drivers.
GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
Dr. Ursula Ron
Online Marketing Manager