PHS Installs GreenRoad Safety Center Across Entire Fleet to Improve Road Safety and Reduce CO2 Emissions

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LONDON, UK – July 21th, 2008 – GreenRoad Technologies , an innovative world leader in driver safety technologies, today announced that PHS Group’s Datashred Division is deploying GreenRoad Safety Center across its nationwide fleet of 100 Heavy Goods Vehicles (HGVs) and Light Commercial Vehicles (LCVs) to improve driver safety and reduce CO2 emissions.

PHS Datashred provides a secure collection and confidential shredding service across the UK. Its agreement with GreenRoad follows a three-month trial of Safety Center in 20 London-based HGVs and LCVs in the spring of 2008. During the trial, GreenRoad demonstrated a 33% improvement in safety and a clear reduction in fuel consumption and CO2 emissions.

“Our drivers are the lynchpin of our business and their safety is always of paramount importance to us. We were already motivated to find new ways to reduce crashes when we came across GreenRoad. With the rising cost of diesel, GreenRoad’s ability to reduce fuel consumption and associated CO2 emissions sealed the deal for us,” said Ian Walsh, National Transport Manager, Datashred Division, PHS Group. “Only GreenRoad Safety Center is proven to offer the analysis, feedback and incentive programme to positively impact driving behaviour.”

GreenRoad Safety Center rates driving skills without invading the driver’s privacy or tracking their location. An in-vehicle sensor collects information on more than 120 different driving manoeuvres. These are constantly analysed to give the driver feedback about their driving and the areas that need improvement. Individual drivers receive instant feedback from a small display on the dashboard. The driver and the fleet manager have access to more detailed analysis of driving skills and recommendations for improvement through a password-protected web site.

GreenRoad clients have reduced accidents by an average of 54 percent and lowered accident costs by an average of 49 percent.

“PHS Datashred takes its responsibilities to its drivers very seriously. It has always strived to improve road safety and the installation of GreenRoad boosts its efforts dramatically,” said Aidan Rowsome, vice president, GreenRoad EMEA. “We believe that PHS Datashred has the potential to set the benchmark for safety for lorry and van fleets moving forward.”

About PHS Datashred

The PHS Group is one of the UK’s leading workplace services providers. Its Datashred Division provides a secure collection service and uses sophisticated shredding techniques to dispose of sensitive documents for corporate clients.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager
ursula.ron greenroad.com