REDWOOD SHORES, Calif. – January 26, 2009 – GreenRoad Technologies, a world leader in solutions to measure and improve driving behavior, today announced Eric Weiss, Aviad Gefen, Marcus Cheeks and Mark Artis have joined the company’s executive team to support GreenRoad’s ongoing business expansion worldwide. GreenRoad provides a technology-based service for fleet vehicles that results in cost savings through crash reduction and increased fuel economy.
“GreenRoad is pleased to welcome talented executives with experience in rapidly growing and relevant enterprise-focused businesses, including mobile resource management and communications,” said Dan Steere, CEO, GreenRoad Technologies. “In the past year, we’ve successfully deployed Safety Center in the fleets of Ryder, T-Mobile, UK Ministry of Defence and LeFleur Transportation, among many others, and have begun partnering with insurance industry leaders such as Marsh. In 2009, we will continue aggressively expanding our businesses to support the needs of other leaders in the commercial fleet and insurance industries. Eric, Aviad, Marcus and Mark are joining GreenRoad at an exciting time.”
Weiss joins GreenRoad as senior vice president of marketing, bringing to the company an 18-year track record of launching, marketing and rapidly scaling multinational businesses, which have included software as a service. Weiss was most recently CMO at Covad Communications. Previously he was vice president of Macromedia’s telecom solutions business unit, and co-founder and COO of ITXC, where he helped grow revenues to over $300 million and bring the company to a successful IPO and secondary offering.
Weiss has also held marketing and management roles at Hewlett-Packard, Dialogic (formerly Intel) and BCE Ventures. He recently served as entrepreneur in residence for the California Chamber of Commerce, where he founded and currently chairs the clean tech program for investors, entrepreneurs and established companies in California and Israel.
Weiss holds an MBA from Harvard Business School and a Masters in Public Policy from Harvard’s Kennedy School of Government.
Gefen has joined the company as general manager of its Israeli operations. Gefen brings over 15 years of experience in the communications market, where he most recently held the position of director and general manager of the M2M Wireless Modules Business Unit at Motorola, now a profitable multi-million dollar business with prominent positioning in the M2M arena. Gefen has also held a variety of development and marketing positions at Orckit, a NASDAQ traded company and developer of xDSL communications technologies, and at Xenotran LLC, an Opto-electronic communication systems developer.
Gefen holds an MBA from the Kellogg School of Management, a joint program with Tel Aviv University, and a B.Sc. in Electrical Engineering from the University of Maryland.
Also new to GreenRoad are Mark Artis and Marcus Cheeks. Artis, the company’s new northeast sales manager, has spent the last 11 years in the fleet safety field selling to Fortune 500 companies from around the globe. Prior to GreenRoad, Artis was the national account manager for DriveCam Inc. and the director of sales for SmartDrive Inc. While at DriveCam, Artis was one of the top contributors securing some of the largest clients in company history.
Cheeks joins as GreenRoad’s new director of worldwide field services and US enterprise account relationships. He will be leveraging more than 14 years of experience to oversee the company’s account management process and a growing demand for GreenRoad Safety Center installations worldwide. Cheeks’ experience includes management positions in field service, account management and operations at Sun Microsystems, 3Com, Cisco Systems and Trimble Mobile Resource Management, formerly @Road. At Trimble, Cheeks was responsible for installing more than 200,000 in-vehicle devices in North America and growing an installation network of approximately 200 installation vendors.
GreenRoad develops technology-based solutions to driver safety that stop risky driving before an accident occurs, and dramatically reduce crash rates and fuel consumption for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous in-vehicle feedback-without invading privacy. Feedback is also available to drivers and managers in real-time using SMS, emails and Safety Center’s password protected website. GreenRoad provides immediate savings, resulting in fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund, Balderton Capital and Amadeus Capital Partners. For more information about GreenRoad, visit www.greenroad.com.
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