GreenRoad EMEA Appoints Michael Gwilt as Sales Director

London, April 28th, 2010 – GreenRoad, the world’s leader in driver safety and fuel efficiency, today announced that Michael Gwilt has joined GreenRoad EMEA as sales director. Michael will take responsibility for new business development to large corporations as well as developing new partner channels in the UK and Europe.

Michael has 28 years experience in the automotive and transit industries including the leasing and fleet management sector for company vehicles. Most recently, he was managing director of DriveCam Inc. for Europe. Prior to that he was CEO of Fleet Logistics International, a supplier management and consultancy company providing integrated sourcing and fleet management solutions to companies across Europe.

Before this, Michael worked in the UK with ARRIVA plc where his career included senior positions in the finance division culminating with him joining the main board and becoming group managing director.

Michael Gwilt will be reporting to Aidan Rowsome, GreenRoad EMEA general manager. Rowsome commented, “With a track record second-to-none, Michael brings a high degree of expertise to our team as both an entrepreneur and a senior executive. As our client base and operations expand, Michael will spearhead our initiatives to ensure we continue to innovate and deliver to the high standard of service that our customers expect.”

About GreenRoad

GreenRoad delivers the future of driving: smarter, safer and more fuel efficient. We offer the industry’s most sophisticated, customisable technology solutions and services to maximise driving safety and efficiency, generating immediate cost savings. GreenRoad 360™ provides real-time feedback integrated with comprehensive online visibility. We engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. UK customers include FirstGroup, Balfour Beatty Utility Solutions and PHS Datashred.

The company is headquartered in Redwood Shores, Calif., with sales offices throughout the U.S. and UK and an R&D Center in Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management. For more information, visit

GreenRoad Contact:

Rachel Postlethwaite
Breakaway Communications for GreenRoad
+44 7949 883636

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