Qualcomm and GreenRoad to Provide Industry’s First Complete Mobile Resource Management and Driver Safety Solution

SAN DIEGO and REDWOOD SHORES, Calif. — March 15, 2010 — Qualcomm Incorporated (Nasdaq: QCOM), a leading provider of business-to-business wireless enterprise applications and services, and GreenRoad, a leader in driver safety and efficiency, today announced they have signed an agreement to offer the first integrated solution that addresses mobile resource management (MRM), safety and driving behavior. The solution, intended for local service fleets, is a combination of Qualcomm’s Service Fleet Manager and the GreenRoad 360™ service, enabling fleets to better manage their assets, gain greater fuel efficiency and improve safety.

The combined offering allows fleets to install a single in-vehicle hardware platform, use one data plan, and access best-of-breed fleet management and driving behavior improvement applications. The integrated service offers fleets a unique opportunity to realize the benefits that come from a combined mobile resource management and technology-based driving behavior service, which requires less administration and can reduce cost by as much as 20 percent. The combined service is available initially for commercial vehicle fleets in North America and the United Kingdom.

“Qualcomm and GreenRoad are recognized leaders in their respective fields,” notes Clem Driscoll of C.J. Driscoll and Associates, a leading analyst in mobile resource management for fleets. “Their partnership will, for the first time, enable fleet operators to obtain a combined MRM and Driving Behavior Management solution from a single source. There is clear synergy in the integration of these solutions, which should result in significant improvements in fleet productivity as well as reductions in operating costs and losses due to accidents.”

“Mobile resource management and driver safety are vital issues to every local service fleet,” said Norman Ellis, vice president of sales, services and marketing at Qualcomm Enterprise Services. “GreenRoad’s unique driving behavior service offers a different dimension to our mobile resource management offering, enabling our customers to obtain more value from each of the two services. We are proud to work with GreenRoad and offer the first combined mobile resource management and driving behavior service.”

Qualcomm’s Service Fleet Manager mobile resource management system uses GPS technology to give fleets visibility into their assets and provide an immediate snapshot of critical vehicle information through a Web-based interface. It can help reduce overtime costs, boost revenue, cut fuel costs and improve customer satisfaction with enhanced scheduling and routing.

GreenRoad 360 provides the industry’s first driving behavior improvement service with real-time, in-vehicle feedback and comprehensive visibility into those maneuvers that most affect safe driving, fuel efficiency and emissions. GreenRoad 360 combines live, individually tailored driver coaching with Web-based applications that continuously rate driving skills. The in-vehicle feedback is delivered through a non-distracting LED display that enables drivers to identify and self-correct risky and inefficient driving maneuvers in the moment. Fleet management and risk and safety professionals gain insight into driving behavior and have the tools they need to help drivers achieve measurable safety and fuel-efficiency goals while reducing operating costs.

“We are proud to work with Qualcomm Enterprise Services, which has a long history as an innovator and industry leader in MRM,” said Dan Steere, CEO of GreenRoad. “Qualcomm’s Service Fleet Manager is the perfect complement to the GreenRoad service.”

For more information about how Service Fleet Manager and GreenRoad 360 work together to deliver value to fleets, please visit qualcomm.com/qes/greenroad.

About GreenRoad

GreenRoad is the leading innovator in driver safety and efficiency through real-time in-vehicle feedback and comprehensive visibility into those maneuvers which most impact safe driving, fuel efficiency and emissions. The GreenRoad 360™ service combines real-time driver coaching with Web-based applications that continuously rate driving skills for all types of vehicles, including trucks, busses, vans and cars. Fleet management and risk and safety professionals gain new insight into driving behavior and have the tools they need to help drivers achieve measurable safety and fuel-efficiency goals. The company is headquartered in Redwood Shores, Calif., with sales offices throughout the U.S. and UK and an R&D Center in Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management LLP. For more information, visit www.greenroad.com.

About Qualcomm

Since 1988, Qualcomm Enterprise Services has provided integrated wireless systems and services to transportation and logistics companies around the world. With more than 1.3 million mobile units shipped to businesses in 39 countries on four continents, Qualcomm Enterprise Services delivers the business insight these companies need in order to operate at peak performance and provide superior customer service. Backed by a global, 24×7, world-class technology infrastructure, customer care and professional services, Qualcomm Enterprise Services is positioned to meet and exceed the increasingly complex and business-critical needs of its more than 2,500 clients.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2009 FORTUNE 500® company. For more information, please visit Qualcomm around the Web:
www.qualcomm.com
Blog: www.qualcomm.com/blog
Twitter: www.twitter.com/qualcomm
Facebook: www.facebook.com/qualcomm

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Qualcomm is a registered trademark of Qualcomm Incorporated. GreenRoad 360 is a trademark of GreenRoad Technologies Inc. All other trademarks are the property of their respective owners.

Qualcomm Contacts:

Karen Hartz, Qualcomm Enterprise Services
Phone: 1-858-651-0411
Email: qes-pr@qualcomm.com

Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com

GreenRoad Contacts:

Eric Weiss
Phone: 1-650-551-1532
Email: eric.weiss@greenroad.com

Jonathan Freedman
Group SJR for GreenRoad
Phone: 1-646-833-0204
Email: jf@groupsjr.com

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