22,000 Stagecoach Bus Drivers Now Using GreenRoad to Cut Fuel

  • GreenRoad extended to nearly 1,200 StageCoach London buses
  • 22,000 Stagecoach drivers are now benefiting from real-time driving behaviour feedback
  • Stagecoach is targeting 4% fuel consumption reduction
  • Stagecoach drivers among safest in world with a record 13% of drivers achieving Fleet Elite status in 2013

LONDON, UK – April 22nd, 2014:

GreenRoad, the leading provider of driver-focused fleet management solutions, today announced that Stagecoach has expanded its use of GreenRoad to its entire fleet as it goes live in nearly 1,200 buses in London. With this deployment, Stagecoach will reduce fuel consumption and carbon emissions, improve passenger comfort and cut the risk of accidents across routes around the capital.

3,500 Stagecoach drivers in the London area are now using GreenRoad as part of its EcoDriver scheme. This is in addition to the existing Stagecoach drivers at 116 depots nationwide. In total, drivers of 8,830 vehicles are now using GreenRoad.

Nationwide, Stagecoach drivers have already reduced their risk level by 60%. This is reflected in a record number of drivers achieving GreenRoad’s Fleet Elite status, indicating the safest, most fuel-efficient driving possible. Nearly 3,000 Stagecoach drivers were awarded Fleet Elite status in 2013 representing nearly 14% of all drivers. For comparison, the industry average is 5%.

To encourage London drivers to reach its target of a 4% reduction in fuel, the EcoDriver incentive scheme gives Stagecoach bus drivers the chance to earn green points that are converted into financial benefits from a potential 225,000 annual bonus pot.

Mark Threapleton, Managing Director of Stagecoach London UK Bus, said: “We already invest millions of pounds a year in driver training and new vehicles to offer our Transport for London and our passengers greener, smarter travel and ensure our drivers provide passengers with safe and comfortable journeys. Installing this new system on all 1200 of our buses will help limit the impact of our operations on the environment whilst helping our drivers to drive more safely.”

Prior to the deployment across London in late 2013 and early 2014, Stagecoach London conducted a trial at its Bow depot that demonstrated successfully to local drivers, depot managers and union leaders how GreenRoad has the power to improve driving behaviour and fleet effectiveness.

“With its rigorous deployment methodology and commitment across the whole organisation including union buy-in, Stagecoach London stands to reduce its impact on the environment as it cuts fuel consumption and CO2 emissions and sees less vehicle wear-and-tear,” said Andy Cozens, director of sales at GreenRoad.

About Stagecoach Group

Stagecoach Group is a leading international public transport group, with extensive operations in the UK, United States and Canada. The Group employs around 35,000 people, and operates bus, coach, train, and tram services. Stagecoach is one of UK’s biggest bus and coach operators with around 8,000 buses and coaches. Around 2.5 million passengers travel on Stagecoach’s buses every day on a network stretching from south-west England to the Highlands and Islands of Scotland.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behaviour and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behaviour change. At the same time, fleet tracking, mapping and reporting help fleets optimise their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager
ursula.ron greenroad.com