33% Increase in UK Drivers Awarded Fleet Elite Status for Outstanding Road Safety and Fuel Efficiency, Confirming Continued Impact of GreenRoad Driver Behaviour Solution
Iron Mountain, Stagecoach, First Bus and Other Fleets Shine as More Drivers Maintain Perfect GreenRoad Safety Scores
London, 12 March, 2015 – GreenRoad, the leading provider of driver-focused fleet performance management solutions, announced today that almost 6,000 UK professional drivers achieved Fleet Elite status for 2014, representing a 33% increase over 2013 Fleet Elite membership. The percentage of drivers with perfect GreenRoad Safety Scores grew even more rapidly, demonstrating the effectiveness of the GreenRoad Driver Behaviour and Fleet Performance solution in helping drivers develop and maintain safe, fuel-efficient behaviour.
The percentage of drivers who achieved Fleet Elite status skyrocketed from 6.8% of GreenRoad drivers in 2013 to almost 9% in 2014. 132 drivers completed 2014 with a perfect GreenRoad Safety Score, 43% more than in 2013, whilst almost 720 drivers had near-perfect scores, indicating an average of just one risky manoeuvre per 100 hours driving. These improvements are particularly significant in light of the growth in the total number of fleets and drivers using the GreenRoad solution.
Designed to motivate drivers and reward safe driving practices, Fleet Elite status is awarded to drivers who maintain a GreenRoad Safety Score* of five or less whilst logging over 500 GreenRoad driving hours during the calendar year.
Drivers earn the coveted bronze, silver or gold Fleet Elite badges in recognition of, respectively, one, two or three consecutive years of consistently outstanding safe and fuel-efficient driving behaviour.
“This year, we saw heightened excitement about the Fleet Elite programme among drivers as well as fleet managers. Drivers wear their Fleet Elite badges with pride and work hard to maintain their eligibility for Fleet Elite membership, year after year, in order to reach gold and silver levels,”said Dougie Portwood, Head of GreenRoad Change Management team of experts.”Fleet managers confirm that the programme has had a significant positive impact on driver safety and performance, attributing its success to factors including the power of incentive programmes and across-the-board commitment of managers, drivers and unions to increasing safety and reducing operating costs.”
Stellar Results from UK Customers
With almost half of its qualifying van and truck drivers attaining Fleet Elite membership, Iron Mountain ranked as the GreenRoad fleet with the highest proportion of Fleet Elite drivers. Eighty-three Iron Mountain drivers joined the Fleet Elite ranks this year as Bronze members, joining 105 members who have maintained their excellent safety records for two or three consecutive years and received, respectively, Silver and Golden Fleet Elite pins. This year’s Iron Mountain Fleet Elite “class” includes 50 more drivers than last year, reflecting a significant drop in the number of driver safety events.
Rory Morgan, Head of Logistics Support for Western Europe at Iron Mountain, said: “We are immensely proud of our drivers who have once again endorsed their growing reputation as being some of the safest performing drivers on our roads, not only in the UK, but also in Ireland, Germany and Spain. Our drivers deliver a first class service both for our customers and for other road users.
We are also one of the few companies that incorporate “Speed by Speed Zone” into our scores. We are averaging less than one speed violation per vehicle per week. I feel that this record is quite a phenomenal effort from our drivers. It endorses the fact that you don’t have to speed to get the job done.”
Another strong performer in driver safety is Bunzl, which uses the GreenRoad driver behaviour and fleet performance system in its vans and company cars. 102 of its 983 drivers achieved Fleet Elite status, with a particularly strong representation from its Retail Division and Catering Division with 20% and 15%, respectively, of their drivers earning Fleet Elite badges. Bunzl Cleaning and Hygiene believes so strongly in the motivational strength of Fleet Elite that its uniform shirts include the Fleet Elite logo for drivers who qualify.
In the bus and coach segment, 4,102 Stagecoach drivers qualified for Fleet Elite. Some 21% of Stagecoach’s 19,000-strong driving team have achieved the prestigious benchmark, more than any other bus company using the GreenRoad system. This figure is up from 14% in 2013 despite substantial growth in the overall number of participating drivers. Of these, 77 drivers had perfect GreenRoad Safety Scores, up from 57 drivers in 2013, indicating that they had not executed even a single risky manoeuvre during all their hours behind the wheel, throughout the year.
With its exceptionally tight safety event thresholds – the most stringent ones applied in the bus industry – First Bus also enjoyed another very strong performance. Special kudos to the outstanding First Bus drivers with perfect GreenRoad score records, marking zero safety events, despite First’s tight thresholds.
Managing Director, Giles Fearnley, said: “From Scotland to the South Coast, across England and Wales, we have seen our drivers’ “DriveGreen” performance improve to its highest level yet. Our GreenRoad testing is the most stringent amongst all bus operators and therefore I’m delighted that so many of our drivers have excelled. Our drivers have really embraced DriveGreen and its benefits. We’re delighted with the results – journeys for our customers are smoother and safer, the DriveGreen system has a positive effect on the air quality in the towns and cities we operate, whilst also reducing our fuel costs.”
Other fleets with a very high proportion of Fleet Elite drivers are Big Bus Tours, with 52 Fleet Elite drivers, representing 14% of its total drivers, and Tower Transit with nearly 160 Fleet Elite drivers, representing 11% of its drivers.
Smaller fleets have also improved driver safety and reduced fuel consumption by using Fleet Elite recognition as a concrete goal to work toward. Sixteen Swans Travel drivers – 35% of all drivers – earned Fleet Elite badges in 2014, as did 15 Hornsby Travel drivers. At Integrated Utility Services, which joined the Fleet Elite program for the first time this year, 12% of drivers earned Fleet Elite status.
*More about the GreenRoad Safety Score
GreenRoad provides drivers with real-time, in-vehicle feedback on risky events every trip, every mile. GreenRoad tabulates risky events to create a GreenRoad Safety Score. Safety Scores of 20 or below are considered as safe or “Green” driving (a zero represents a perfect Safety Score). Scores between 21 and 50 are moderately risky. Any driver with a score over 50 is considered a risky driver.
Safety events fall into five major categories: braking, acceleration, corner handling, lane handling and speeding. Driver behaviour is measured using a sophisticated combination of a sensitive accelerometer, GPS data and advanced algorithms.
For more information please contact:
Dr. Ursula Ron
Online Marketing Manager @ Greenroad