AAA Colorado Selects GreenRoad for Innovative Teen Driver Safety Study

AAA Colorado Selects GreenRoad for Innovative Teen Driver Safety Study

REDWOOD SHORES, Calif., – December 4, 2007 – GreenRoad Technologies Inc), an innovative leader in driver safety technologies, today announced that AAA Colorado has selected GreenRoad Safety Center for a study to help improve teen driver safety. During the six-month study, Safety Center will be installed in 200 AAA Colorado member teen drivers’ cars, with the goal of identifying and reducing risky driving behaviour. AAA Colorado’s goal is to promote driving safety among parents and teens by providing a tool that shows how teens are driving, but does not invade their privacy or monitor where they are driving.

“AAA Colorado offers programs to ensure that new teen drivers are operating their vehicles as safely as possible,” said AAA spokesperson, Eric Escudero. “Through our partnership with GreenRoad, we hope to change teen driving behaviour and ultimately reduce teen road accidents and fatalities.”

Safety Center works through a sensor in the car that detects driver skill and safety in five categories: speed, braking, acceleration, lane-handling and turning. The sensor automatically generates an instantaneous safety analysis while driving so that the driver can see, understand and adjust driving behaviours. Additionally, each trip can be viewed on the Web to show overall safety level and detailed information about areas that need improvement. Each driver is given a safety rating of green (safe), yellow (moderate) or red (aggressive).

“Statistics show that car accidents are the leading cause of deaths for teens in the United States,” said Dan Steere, GreenRoad CEO. ”Now technology is making it possible for us to see risky driving behaviour and change it before an accident occurs. GreenRoad’s mission, in partnership with AAA, is to help teens and parents take action that can ultimately save lives.”

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behaviour and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behaviour change. At the same time, fleet tracking, mapping and reporting help fleets optimise their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

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Dr. Ursula Ron
Online Marketing Manager