Adur and Worthing Council Services Installs GreenRoad Safety Center in Refuse and Recycling Vehicles and LCVs

Targeting Road Safety, Reducing Insurance Claims and Lowering Carbon Footprint

LONDON, UK, – April 23rd, 2008 – GreenRoad Technologies, innovative leader in driver safety technologies, today announced that that Adur and Worthing Council Services ( is conducting a pilot with GreenRoad Safety Center in its two fleets of refuse and recycling vehicles and Light Commercial Vehicles (LCVs).

The initiative aims to improve the two councils’ road safety records and reduce their carbon footprint—all while saving money through reduced insurance claims and reduced fuel consumption.

“Safety is our primary consideration. If one of our refuse or recycling vehicles is driven badly, we are concerned about the welfare of the driver, passengers or other individuals,” said Chris Cook, risk manager at Worthing Borough Council. “There is also a financial impact as the vehicle is likely to be off the road for some time for specialist repairs and the council has to self-fund all third party claims up to £5000. Naturally, our insurance partner is also keeping a close eye on developments and the potential impact on premiums.

“GreenRoad Safety Center is the first risk management tool we have found that can provide ongoing assessment and continue to reinforce the need for safer driving every second behind the wheel,” he continued.

GreenRoad Safety Center rates driving skills without invading the driver’s privacy or tracking individual location. An in-vehicle sensor collects information about 120 different driving manoeuvres. These are constantly analysed to give the driver feedback about their driving and the areas that need improvement. Individual drivers have instant feedback from the red, amber and green LEDs on the dashboard. The driver and the fleet manager have access to more detailed analysis of safety and recommendations through a password protected web site.

GreenRoad clients have reduced accidents by an average of 54 percent and lowered accident costs by an average of 65 percent. By empowering drivers to manage their own safety, and understand how to drive more responsibly, GreenRoad improves driver safety behind the wheel.

According to Ken Green, executive head of recycling and waste management at Adur Council, “My primary motivation for talking to GreenRoad was to reduce our fuel consumption and carbon footprint. But as we examined Safety Center’s benefits we realised that it would help us improve fleet driving skills. Through our duty of care commitments we already have programmes in place to improve driving, but with Safety Center we will actually establish whether council drivers are complying with good practice.”

About Adur & Worthing Council Services

Adur & Worthing Council Services is a joint partnership that manages refuse collection for both Adur District Council and Worthing Borough Council. The fleet’s insurance is managed by Worthing Borough Council.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager