GreenRoad just released an updated “Connected Fleet” research report. We are monitoring fleet smartphone adoption and practices. We are also paying attention to fleet leader attitudes about smartphone and other fleet technology. The report debuted in March 2012 and this new report is a update on what’s changed in the last six months.
I am literally blown away at the pace of fleet smartphone adoption. It is breathtaking how quickly smartphones are becoming a “must have” tool for fleet managers and drivers alike. I have conducted a lot of marketing research in my career, but I don’t think I’ve ever seen such a rapid pace of adoption. Continue reading
9) Exhaustion
8) Change to Routines
7) Poor communication
6) Not being consulted
5) Temporary Fad
4) Low Trust
3) Connected to The Old Way