City Link Chooses GreenRoad for UK Delivery Vans

London, UK. — May 4th, 2011 — GreenRoad, a leader in driver performance and fuel efficiency, today announced that City Link, the UK’s leading premium express delivery company, has gone live with GreenRoad 360 in 280 vans at 14 depots nationwide.

All depots have seen an improvement in driving skills since GreenRoad started giving drivers feedback on their driving, and the number of potentially hazardous manoeuvres has dropped substantially.

City Link chose GreenRoad because it offers great potential to reduce fuel consumption, road incidents and general wear-and-tear of vehicles.

City Link spends many millions on fuel and vehicle maintenance annually and expects to see a substantial reduction in costs by improving driving habits.

Zurich, one of GreenRoad’s insurance partners and one of the world’s largest fleet insurers, introduced City Link and its parent company, Rentokil Initial, to GreenRoad in order to reduce collision claims rate and insurance premiums. In turn, Zurich will gain new insight into City Link’s fleet risk through detailed analysis of driver behaviour.

Zurich introduced City Link to GreenRoad, who are one of a panel of vendors, as part of its global integrated fleet risk management solution, Zurich Fleet Intelligence (ZFI). Zurich aims to help its customers – who also include Iron Mountain – to gain new understanding about risk and safety levels leading to more effective risk management strategies.

“Since launching Zurich Fleet Intelligence (ZFI) in September 2010 we have seen strong interest from a number of our customers who are keen to reduce their collision rates. As one of our panel of six vendor partners, GreenRoad, has been instrumental in helping us explain and implement the ZFI proposition with our customers,” said Nick List, Proposition Manager for Zurich Fleet Intelligence.

“ZFI adds an important element to our portfolio of risk engineering solutions, allowing our customers to obtain a dynamic risk assessment of their employees through the driver behaviour data that we obtain from their vehicles.  This data gives us insight into the possible root causes of these behaviours, which allows us to suggest the appropriate interventions that supplement any other risk management initiatives already in place. In the short time since ZFI was launched, we are already seeing positive trends in driver behaviours, and collision rates, in those customers who have implemented and embraced the technology and who have integrated it into their work-related road risk management programmes,” List continued.

“Since the launch of our idling solution we are seeing a dramatic increase in interest from service delivery fleets that are looking to cut the high fuel bills associated with multi-drop deliveries,” said Aidan Rowsome, general manager, GreenRoad Europe. “The combination of low emission zone legislation, rising fuel costs and rising insurance premiums makes GreenRoad’s service a win-win for fleets.”

Established in 1969 with an annual turnover of circa £330m in 2010, City Link operates a national network of corporately owned depots.  City Link is part of Rentokil Initial Plc, which is a FTSE 250 company with annual revenues in excess of £2.5bn.

About GreenRoad

GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all collisions and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.

GreenRoad 360 provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on collision costs.

GreenRoad delivers the future of driving: smarter, safer and more fuel-efficient. With the industry’s most sophisticated, customisable technology-based programs to maximise driving safety and efficiency, GreenRoad generates immediate cost savings. GreenRoad 360 provides real-time feedback integrated with comprehensive online visibility. Drivers are engaged on an on-going basis to deliver lasting improvement to driver and fleet performance.  The company is headquartered in Redwood City, California, with offices throughout the US and UK, and Israel.