GreenRoad Applauds Dupré Logistics in Winning the Country’s Top Fleet Safety Award: National 2010 ATA President’s Trophy

REDWOOD SHORES, CA  (October 4, 2010)– GreenRoad, a leader in driver safety and fuel efficiency, congratulates Dupré Logistics for winning the National 2010 ATA President’s Trophy. Dupré Logistics is one of the three winners of the ATA President’s Trophy, the highest safety award given to motor carriers in the United States. The award is judged by top motor carrier safety professionals as well as commercial vehicle enforcement personnel, evaluating each fleet on its safety record, programs and community outreach activities.

“The ATA’s President Trophy is a truly remarkable accomplishment for Dupré Logistics and we commend them” said Dan Steere, CEO of GreenRoad. “Dupré has always been at the forefront of driving safety and employing innovative solutions to help their drivers be the safest on the road.”

Dupré employed GreenRoad in its fleet eight months ago and has already reduced the occurrence of unsafe and inefficient driving maneuvers by more than two-thirds. In addition, Dupré has achieved the best Safety Score of any GreenRoad customer in their industry. A Safety Score is GreenRoad’s sophisticated system of calculating safety level based on the number of unsafe and inefficient maneuvers per 10 hours.  GreenRoad analyzes up to 120 maneuver types in five categories: speed handling, cornering, land handling, braking, and acceleration.

“GreenRoad has enabled our drivers to better manage their own safety, avoid risk and become more fuel-efficient drivers,” said Dupré Logistics President and Chief Operating Officer Tom Voelkel.

Because driving decisions are responsible for 90% of all accidents, the only way to truly reduce risk is by focusing on the driver, not the vehicle. The GreenRoad service begins by earning the trust and confidence of the driver by providing the most accurate real-time feedback on risk. To create permanent performance improvement, GreenRoad engages drivers at every step of the process.  Web analytics and coaching are used to give the driver a deeper understanding of risk and the tools to mitigate it. In addition, incentive programs are used to inspire drivers and enhance morale and company performance.

As a result, GreenRoad positively impacts both conscious and unconscious driving behaviors — the key to creating safer and more fuel-efficient drivers.

A typical GreenRoad customer sees dramatic and permanent reduction in accidents that often reaches 50% or more. In addition, GreenRoad delivers immediate savings in fuel-consumption, often up to 10%.

About the Award

The ATA President’s Trophy is presented annually to only three motor carriers each year, one in each of three categories: Under 25 Million Miles, 25-100 Million Miles, and Over 100 Million Miles. The award is judged by top motor carrier safety professionals as well as commercial vehicle enforcement personnel. The ATA President’s Trophy was formally presented at the ATA Safety Management Council’s Safety & Human Resources National Conference & Exhibition in Rogers, Arkansas.

The American Trucking Association is the largest national trade association for the trucking industry. Through a federation of other trucking groups, industry-related conferences, and its 50 affiliated state trucking associations, ATA represents more than 37,000 members covering every type of motor carrier in the United States. For more information, visit

About Dupré

Dupré Logistics, LLC is a team of professionals who design and deliver safe, diversified logistics solutions and services for quality-focused clients committed to increasing their competitive advantage. Dupré has more than 1,000 team members and is headquartered in Lafayette, La. For more information, visit

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager