GreenRoad Becomes First Strategic Partner for RoadSafe’s Driving for Better Business

London, UK. — March 25, 2011 — GreenRoad, a leader in driver safety and fuel efficiency, today announced that it has signed up as a strategic partner with RoadSafe, which manages the Driving for Better Business (DfBB) campaign.

GreenRoad chose to partner with RoadSafe because of the organisation’s reputation as a leading forum for promoting and devising solutions to road safety problems notably in the business community.

Through the partnership, the two organisations will work together on a number of activities including a workshop on good practice in managing company drivers in London on June 30th 2011. Also GreenRoad will sponsor a special Prince Michael International Road Safety Award to recognise an operator using technology to improve fleet safety.

RoadSafe’s mission is to reduce road deaths and injuries through building partnerships between the motor industry and related companies, traffic engineers, the police and road safety professionals, promoting the safe design and use of vehicles and roads and encouraging education and innovation.

GreenRoad has worked alongside RoadSafe on projects in the past and was awarded a prestigious Prince Michael International Road Safety Award in recognition of its work with Staffordshire County Council on its young driver safety programme in December 2008. Prince Michael International Road Safety Awards are presented to individuals, companies or organisations in recognition of their outstanding contribution to improving road safety.

“GreenRoad’s customers such as the Ministry of Defence, Bunzl, Iron Mountain and Balfour Beatty Utility Solutions have cut risk as much as 93% by changing driver behaviour, making the road and drivers safer while also reducing insurance premiums, fuel consumption and vehicle wear-and-tear,” said Adrian Walsh, director of RoadSafe. “We trust that by working closely with such an innovative company as GreenRoad and its customers we will gain valuable first-hand experience of the important role that Intelligent Transport Systems (ITS) plays in road safety management.”

He added: “Occupational road risk management is about employers pro-actively managing their at-work drivers more effectively and efficiently to achieve legal compliance and improve productivity and make financial savings.

“RoadSafe and its Driving for Better Business campaign have been hugely influential in encouraging more organisations to focus on managing occupational road risk. We look forward to working with GreenRoad and, we hope, other strategic partners in the future to further reduce the risks that people who drive for work face on the roads.”

“We chose to partner with RoadSafe because of the important role the organisation plays in shaping standards of excellence for professional driving for work,” said Aidan Rowsome, general manager of GreenRoad EMEA. “We will be working together to develop a range of creative materials and events designed to help companies improve driver safety.”

GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.

About RoadSafe

RoadSafe is recognised as a leading forum for promoting and devising solutions to road safety problems. Its mission is to reduce road deaths and injuries through building partnerships between the motor industry and related companies, traffic engineers, the police and road safety professionals, promoting the safe design and use of vehicles and roads and encouraging education and innovation. RoadSafe manages the Driving for Better Business campaign, which is aimed at raising awareness of the importance of work-related road safety in the business community. There are an estimated up to 150 road deaths and serious injuries a week resulting from crashes involving at work drivers, and more employees are killed and seriously injured on Britain’s roads while driving on behalf of their employer than in any other work-related activity. For more information visit www.roadsafe.com and www.drivingforbetterbusiness.com.

About GreenRoad

GreenRoad delivers the future of driving: smarter, safer and more fuel-efficient. We offer the industry’s most sophisticated, customisable technology-based programs to maximise driving safety and efficiency, generating immediate cost savings. GreenRoad 360 provides real-time feedback integrated with comprehensive online visibility. We engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. The company is headquartered in Redwood City, California, with offices throughout the US and UK, and Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management LLP.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager
ursula.ron greenroad.com