GreenRoad Issues Fleet Safety Challenge, Guarantees 50 percent Reduction in Driver Risk During Six-Month Pilot Period
REDWOOD SHORES, Calif., – November 14, 2007 – SafetyCenter, GreenRoad’s flagship offering, reduces fleet accidents by combining in-vehicle driver feedback with integrated web reporting for an advanced approach that rates driving skills without invading driver privacy or tracking location. SafetyCenter works through a sensor in the vehicle that detects driver skill and safety in categories such as: speed, braking, acceleration, lane-handling and turning. The sensor automatically generates a safety analysis for each driver that can be viewed on the Web to show overall safety level and detailed information about areas that need improvement.
The GreenRoad Fleet Safety Challenge includes installation of the SafetyCenter in-vehicle hardware, ongoing risk consulting, custom analysis, Internet applications, measurement of results and product support, all for one inclusive price. At the end of the six month pilot period, GreenRoad guarantees that fleet driver risk will be reduced by 50 percent, or customers will be under no further obligation to continue the program.
“We are offering this incentive to potential customers because of the success we are having with SafetyCenter,” said Dan Steere, GreenRoad CEO. “Our technology is able to save fleets a significant amount of money by reducing accidents, and this program gives fleets the opportunity to see results without a long-term risk.”
GreenRoad provides a single, comprehensive telematics solution to both change driver behaviour and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behaviour change. At the same time, fleet tracking, mapping and reporting help fleets optimise their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
Dr. Ursula Ron
Online Marketing Manager