GreenRoad Launches New Fleet Driver Performance and Safety Recognition Program

REDWOOD CITY, CA – February 14, 2012 — GreenRoad™, the leader in driver performance and safety management, today announced  a new driver recognition program called “GreenRoad Fleet Elite” designed to recognize the best fleet drivers on the road, and provide internal motivation and recognition for best driver performance.

The new GreenRoad Fleet Elite program will run on an annual basis and will honor GreenRoad drivers who have demonstrated sustained excellence in driving performance and safety. Those drivers will be awarded GreenRoad Fleet Elite status and will be recognized with a formal certificate of achievement.

“The new GreenRoad Fleet Elite program is part of our overall driver-centric philosophy at GreenRoad,” said Karen White, vice president of product marketing. “We know that recognition, and particularly peer-to-peer recognition, is a powerful incentive for performance improvement.”
“This is also a terrific way for fleet owners, operators and safety managers to leverage the online GreenRoad data. This takes our already popular ‘driving green’ scoring system to the next level,” continued White.

GreenRoad will set the criteria for GreenRoad Fleet Elite membership at the beginning of each year. For 2012, drivers qualify for GreenRoad Fleet Elite status if they have a safety score of 5 or less for the full 2012 calendar year.
For More Information on GreenRoad Fleet Elite
More information on GreenRoad Fleet Elite is available from GreenRoad at, or by contacting a GreenRoad account manager.

GreenRoad combines advanced in-vehicle driver performance technology with easy access, online data and reporting to immediately transform driving culture, delivering the best drivers on the road.  GreenRoad returns a positive ROI within months by dramatically reducing crashes and providing significant fuel savings. Most GreenRoad customers experience a 50% crash reduction after six months of GreenRoad use, and average a 10% improvement in fuel economy which can go as high as 15% with GreenRoad’s active idling monitoring.