GreenRoad Wins San Francisco Business Times’ Green Business Award

REDWOOD SHORES, Calif. – June 15, 2009 – GreenRoad, a global pioneer in improving driving behavior, announced that it has been named the winner in the San Francisco Business Times’ Green Business Awards, in the transportation category. The company received the award at an awards reception held at the Hilton San Francisco, June 11.

“We are honored to accept this award and acknowledgement of our hard work toward improving driving behavior and reducing vehicle emissions,” said Dan Steere, CEO of GreenRoad. “We appreciate being able to contribute to San Francisco’s leadership in green innovation, and already are working with other great cities and states who are following suit.”

“GreenRoad was one of 15 exceptional companies who received the Green Business Award out of a pool of more than 200 nominations,” said Mary Huss, publisher, San Francisco Business Times. “GreenRoad sets the bar high for green innovation, providing solutions that not only can save the environment, but also save companies money and save lives. Companies like GreenRoad are the engine for economic growth.”

GreenRoad’s service combines patented in-vehicle technology with integrated Web-based applications that continuously rate driving skills and behavior, provide drivers feedback as they drive and sustain behavior improvements through constant reinforcement. Sensors analyze up to 120 separate types of driving events. Drivers receive in-vehicle feedback in the form of a red-yellow-green LED display.

The San Francisco Business Times’ Green Business Awards are designed to honor the leaders and entrepreneurs in green business, clean technology, energy conservation and alternative energy, as well as innovators and champions of green and sustainable business. Winners were announced in 15 categories, selected from 29 finalists.

About GreenRoad

GreenRoad is the pioneer and world’s leading provider of a comprehensive service to improve driving behavior. GreenRoad helps commercial fleets, insurers and consumers measure, improve and sustain safe and fuel-efficient driving behavior. The service integrates real-time, in-vehicle feedback, coaching, reporting and risk analysis tools to empower drivers to improve immediately. GreenRoad’s system is cost-effective, automated fully scalable and typically reduces fuel consumption by seven to 11 percent and crash costs by 25 to 50 percent. The company is headquartered in Redwood Shores, California, with sales offices throughout the U.S. and UK and an R&D Center in Israel.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager
ursula.ron greenroad.com