Kerry Foods Direct to Store Signs up for GreenRoad

London, UK– July 30th, 2012 — GreenRoad, a leader in driver performance and safety management, today announced that Kerry Foods Direct to Store (KFDTS) has chosen GreenRoad to make its nationwide fleet of 3.5 tonne temperature-controlled vans safer and more fuel economical.

GreenRoad is being deployed across its fleet of 330 vehicles driven by 450 drivers across 26 Sales Centers. This follows a trial at KFDTS’ Shepton Mallet depot since September 2011 that has resulted in crashes being cut to zero and has helped cut costs of vehicle damage and repairs. At the same time, Kerry Foods cut its fuel bill by 9 percent as all 16 drivers became safer, greener drivers.

“We chose GreenRoad because it offers the latest in technology innovation as well as engaging with the driver and providing constant coaching in the cab,” said Andrew Redstone, Operations Director, Kerry Foods Direct to Store. “Our drivers serve as sales representatives and they have a wealth of sector and product knowledge. Given the responsibility they have representing the KFDTS brand, we believe it is appropriate that GreenRoad also gives the drivers responsibility for their driving performance. This way they remain in control of their destiny.”

He continued, “I have become a major fan of GreenRoad. We now have access to information about how our drivers are performing enabling us to pinpoint areas that need improvement.”

GreenRoad provides a proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the most effective way to reduce risk and improve efficiency is by focusing on driver decision-making.

GreenRoad provides instant feedback on driving performance on the dashboard using a red-amber-green LED display. Through its online portal, GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, maneuvers and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behavior – the key to creating more fuel-efficient and safer drivers.

A division of Kerry Foods, KFDTS is the UK’s leading chilled distribution service to the convenience store sector, providing deliveries to 15,000 outlets six days a week using national distribution centres in Manchester and Swindon and a network of 26 regional Sales centres.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager