Fleet Leaders ‘Cautiously Optimistic’ About Year Ahead; Biggest Challenge is Cutting Fuel Costs

LONDON, UK – December 11, 2012 - GreenRoad™, the leader in driver performance management, today published the results from its “Fleet Leader 2013 Outlook” study.  According to the survey, the majority of UK fleet leaders, 56%, are ‘cautiously optimistic’ about 2013, only 12% are ‘very optimistic’, and 22%, identify themselves as ‘neutral’ about the year ahead. More than two-thirds, 67%, expect the price of fuel to rise ‘modestly’ in 2013, and a clear majority, 84%, cite ‘reducing fleet fuel expenses’ as a significant or very significant challenge.

The report examines the views of today’s fleet managers and decision makers, representing fleets with less than 25 vehicles to those with more than 1,000. These fleet leaders manage a broad range of fleet types including passenger transport, service delivery vans, haulage and company cars.

Although fleet leaders are cautiously optimistic about the year ahead, the underlying reasons vary.  Sixty-nine percent cite positive reasons for their outlook, while the balance feel uncertain or negative because of recent trends or a general sense of unease. The positive reasons include adding new, fuel efficient vehicles to the fleet; seeing the positive impact of recent cost-cutting programmes; introducing new technology to help better run the fleet; and having well-trained drivers in-place.

“Overall we are encouraged by the optimism being expressed by UK fleet leaders,” said Tanya Roberts, senior vice president of marketing for GreenRoad. “However, they still see plenty of challenges ahead, particularly concern about fuel costs and macro-economic uncertainties. There is interest in new, energy-efficient vehicles and new fleet technology implementations, such as driver performance management, that can mitigate these rising costs.”

2013 Challenges

UK fleet managers face diverse challenges in 2013. For over one-third (36%), the biggest challenge is cutting fuel costs. Another 20% cite compliance with regulations while a further 16% believe it is ensuring drivers are driving safely.

Fleet leaders have a broad range of plans for dealing with rising fuel costs in 2013. Sixty-five percent plan to purchase more fuel-efficient or alternative fuel vehicles; 51% plan to implement driver performance management technology; 25% plan to deploy fleet GPS tracking technology; 14% plan to implement fuel cards; and 2% plan to retrofit existing vehicles for alternative fuels*.

“Fleet leaders are resilient. They are already looking ahead and making plans to help them cope with ongoing cost pressures. Based on what we have learned in this study, we expect many more fleets to turn to fuel-efficient or alternative fuel vehicles and other innovative technology solutions to counter rising operating expenses,” continued Roberts.

Survey details

The survey was conducted in late November 2012.  Respondents were evenly distributed among fleet sizes, from fleets with fewer than 25 to greater than 1,000 vehicles.  More than 260 respondents across the UK completed the survey. To download the full survey report please click here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

*note – respondents could select more than one option

Media Contact

Rachel Postlethwaite | Breakaway Communications for GreenRoad

rp@breakawaycom.com | +44 7949 883636

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