GreenRoad Welcomes Geoff Tate to Board of Directors

REDWOOD SHORES, Calif. – September 8, 2009 – GreenRoad, a global pioneer in improving driving behavior, today announced that Geoff Tate has joined the company’s Board of Directors. Tate brings more than 30 years of experience and a record of successful leadership in rapidly expanding technology sectors, as well as experience growing a company from start-up through initial public offering to a market capitalization of more than a billion.

“Geoff’s expertise in high growth environments is invaluable to GreenRoad,” said Dan Steere, CEO, GreenRoad. “He brings to the board an expanded perspective and shared passion to continue building GreenRoad into a world-class company.”

“GreenRoad offers a highly valuable service to the commercial driving market, and I look forward to supporting the company’s continued growth,” said Tate.

In addition to serving on GreenRoad’s board, Tate serves on the board of another venture backed company. He is also the Chair of the Dean’s Advisory Committee for Engineering at California Polytechnic State University and serves on the advisory board for the Department of Computer Science at the University of Alberta. Previously, Tate was the CEO and a board member at Rambus, while earlier in his career he held several positions, including the role of senior vice president for all Microprocessors and Logic at Advanced Micro Devices.

Tate holds a Bachelor of Science degree in computer science from the University of Alberta and a Masters in Business Administration from Harvard University. Tate will fill the spot vacated by board member Tom Stephenson, who recently was named Group General Manager of the DAL Group (, a U.S. $1 billion-plus privately held conglomerate based in Khartoum, Sudan. Most recently, Tom was the Director of group revenue management for Avis, the largest car rental service in Europe. “We thank Tom for his tremendous contributions to GreenRoad’s board and wish him every success in his new role,” said Elie Wurtman, GreenRoad Chairman of the Board.

About GreenRoad

GreenRoad is the pioneer and world’s leading provider of a comprehensive service to improve driving behavior. GreenRoad helps commercial fleets, insurers and consumers measure, improve and sustain safe and fuel-efficient driving behavior. The service integrates real-time, in-vehicle feedback, coaching, reporting and risk analysis tools to empower drivers to improve immediately. GreenRoad’s system is cost-effective, automated and fully scalable. Customers typically reduce crashes by up to 50 percent and cut fuel usage and emissions by up to 10 percent. The company is headquartered in Redwood Shores, Calif., with sales offices throughout the U.S. and UK and an R&D Center in Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital and DAG Ventures. For more information, visit

Editorial Contacts:

Eric Weiss

Samantha Blau
Porter Novelli for GreenRoad

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