LONDON, UK – December 11, 2012 - GreenRoad™, the leader in driver performance management, today published the results from its “Fleet Leader 2013 Outlook” study.  According to the survey, the majority of UK fleet leaders, 56%, are ‘cautiously optimistic’ about 2013, only 12% are ‘very optimistic’, and 22%, identify themselves as ‘neutral’ about the year ahead. More than two-thirds, 67%, expect the price of fuel to rise ‘modestly’ in 2013, and a clear majority, 84%, cite ‘reducing fleet fuel expenses’ as a significant or very significant challenge.

The report examines the views of today’s fleet managers and decision makers, representing fleets with less than 25 vehicles to those with more than 1,000. These fleet leaders manage a broad range of fleet types including passenger transport, service delivery vans, haulage and company cars.

Although fleet leaders are cautiously optimistic about the year ahead, the underlying reasons vary.  Sixty-nine percent cite positive reasons for their outlook, while the balance feel uncertain or negative because of recent trends or a general sense of unease. The positive reasons include adding new, fuel efficient vehicles to the fleet; seeing the positive impact of recent cost-cutting programmes; introducing new technology to help better run the fleet; and having well-trained drivers in-place.

“Overall we are encouraged by the optimism being expressed by UK fleet leaders,” said Tanya Roberts, senior vice president of marketing for GreenRoad. “However, they still see plenty of challenges ahead, particularly concern about fuel costs and macro-economic uncertainties. There is interest in new, energy-efficient vehicles and new fleet technology implementations, such as driver performance management, that can mitigate these rising costs.”

2013 Challenges

UK fleet managers face diverse challenges in 2013. For over one-third (36%), the biggest challenge is cutting fuel costs. Another 20% cite compliance with regulations while a further 16% believe it is ensuring drivers are driving safely.

Fleet leaders have a broad range of plans for dealing with rising fuel costs in 2013. Sixty-five percent plan to purchase more fuel-efficient or alternative fuel vehicles; 51% plan to implement driver performance management technology; 25% plan to deploy fleet GPS tracking technology; 14% plan to implement fuel cards; and 2% plan to retrofit existing vehicles for alternative fuels*.

“Fleet leaders are resilient. They are already looking ahead and making plans to help them cope with ongoing cost pressures. Based on what we have learned in this study, we expect many more fleets to turn to fuel-efficient or alternative fuel vehicles and other innovative technology solutions to counter rising operating expenses,” continued Roberts.

Survey details

The survey was conducted in late November 2012.  Respondents were evenly distributed among fleet sizes, from fleets with fewer than 25 to greater than 1,000 vehicles.  More than 260 respondents across the UK completed the survey. To download the full survey report please click here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

*note – respondents could select more than one option

Media Contact

Rachel Postlethwaite | Breakaway Communications for GreenRoad

rp@breakawaycom.com | +44 7949 883636

Eurobus stand 5/A 5, November 5th, 2012 — GreenRoad, the leader in driver performance and safety management, today announced that at Eurobus 2012 it will be demonstrating how Hertfordshire-based Sullivan Buses has cut driver risk and insurance premiums using GreenRoad and will feature a live GreenRoad Advanced Tracking demo using Sullivan’s vehicles and bus stop locations.

Sullivan Buses first deployed GreenRoad in 2009 across its fleet of 50 buses driven by a team of 100 drivers through its insurance broker, Belmont International. Within months it was able to negotiate an improved insurance premium by demonstrating dramatically lower driving risk. Accident frequency has dropped 62% over the last three years enabling Sullivan to achieve a 60% cut in claim costs. In 2012 alone, Sullivan cut its premium £50,000.

“Our record in reducing risk speaks for itself. But with new technologies such as GreenRoad’s Advanced Tracking we can complement these safety levels with a similar boost to driver productivity and a more efficient fleet,” said Dean Sullivan, managing director, Sullivan Buses. “There’s no doubt that our commitment to safety and fuel reduction helps us win business, whether the job is for London Underground rail replacement services or the glamour of the film industry including Harry Potter films.  And now by focus on fleet performance we can improve our competitiveness even further.”

Advanced Tracking was launched in the summer of 2012 and is now available through a partnership with GPS Insight. Sullivan Buses is also enhancing its driver performance with GreenRoad idling and speed-by-speed zone features. With the idling capability, Sullivan management can quickly identify drivers, vehicles, or trips that negatively impact fuel performance. The GreenRoad speed-by-speed zone feature provides details about any speed violations and speeding events.

At Eurobus, GreenRoad will also be demonstrating the world’s first smartphone-based driver performance solution for fleets.  Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code named ‘Asimov’, is available now in beta for Android devices.

GreenRoad and Belmont first partnered in 2008 and since then more than 2,600 UK drivers have started using GreenRoad to improve their performance behind the wheel, cutting risk and reducing fuel consumption.

JimHeeger, GreenRoad CEO, posted a recent blog on Advanced Fleet Tracking here.

To book a demo or a drive at Eurobus please contact daisy.seymour@greenroad.com.

About GreenRoad

GreenRoad is the leader in driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ helps fleets achieve significant cost savings by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

UK Media Contact

Rachel Postlethwaite | Breakaway Communications

+44 7949 883636 | rp@breakawaycom.com

Forrest, the social housing regeneration specialist, is investing £1.7 million in a new carbon efficient fleet.

A total of 130 cars and vans will be introduced over two years for community liaison officers, site managers and operatives.

An extensive review of Forrest’s existing fleet showed that considerable cost and emission savings could be made by switching to newer, more environmentally-friendly models.

The performance of 107 vehicles was assessed against payload, miles per gallon (mpg) and outright cost, as well as whether the vehicle was fit for purpose.

This led Forrest to select three different sized vehicles – the Ford Fiesta 1.6 Ecotec, Fiat Doblo Cargo Maxi 1.6 Multijet and Ford Transit LWB.

Based on an average weekly distance of 300 miles, per year each vehicle should produce savings of £936, £1,232 and £2,059 respectively on existing fuel costs.

Alongside the introduction of the new vehicles, Forrest is also rolling out ‘GreenRoad’, a measurement programme that tracks drivers’ performance and scores it against more than 100 categories.

The focus of GreenRoad is on creating safer and more environmentally-friendly driving by highlighting good practice through a green light system, encouraging motorists to modify their behaviour, reducing risk, lowering insurance premiums and creating better driving habits.

In a trial run, Forrest found that when using GreenRoad, all 10 test subjects received a green rating, in comparison to just one when no system was used. The overall score of drivers went from 40 to 11 in one week, which represents a major decrease in the number of potentially hazardous manoeuvres being made.
The fleet review follows Forrest’s enrolment into the Energy Saving Trust’s Plugged-in-Fleets initiative earlier this year. One of only five companies outside of London invited to take part, the scheme will assess where electric vehicles may have a role to play in the business.

Lee McCarren, chief executive at Forrest, said: “In all of the services Forrest provides we advocate sustainability, so it’s important that we practice what we preach. The introduction of the new fleet, complemented by GreenRoad technology, will enable us to deliver greener operations. We’re already seeing positive results as our staff are made more aware of the actions that constitute a safe and conscientious drive and look forward to reaping future benefits.”

London: Oct. 30th at a ceremony held earlier today, as part of The GreenRoad Experience at the Rockingham Raceway in Northamptonshire, Information Management Company Iron Mountain was awarded a Prince Michael International Road Safety Award in recognition of its achievements in minimising the risk of road collisions. Prince Michael International Road Safety Awards are presented to companies or organisations in recognition of their outstanding contribution to improving road safety. The award endorses the excellent work and commitment that Iron Mountain’s transport operation has made to minimising road risk for Iron Mountain staff and other road users.

Iron Mountain has a fleet of 360 in the UK and Ireland. To improve road safety, all Iron Mountain drivers in the UK & Ireland have received training in defensive driving skills. Iron Mountain vehicles are fitted with the GreenRoad Driver Behaviour System to further enhance defensive driving techniques and road safety.

Collecting the Prince Michael Road Safety Award, Rory Morgan, National Logistics Manager for Iron Mountain in the UK and Ireland, said “Iron Mountain’s fleet has come a long way since we first embarked on a risk-reduction programme. Working closely with our fleet insurers, industry experts and our suppliers, we have significantly reduced Iron Mountain’s road incidents by over 71%  Early successes were significant but we didn’t stop there. Over the past four years, we have strived to attain operational excellence and minimise the possibility of incidents through best practice and training. We are immensely proud that the effort s of our team has been recognised with this prestigious award.”

The award comes on the back of recognition for Iron Mountain’s road safety and fuel reduction initiatives from GreenFleet for National Fleet of the Year for fuel economy and initiatives in 2010 and 2011, Fleet News for Fleet of the Year for driver training in 2011, Brake for company driver safety in 2011, the Fleet Van Small Private Sector Award for road safety and, earlier this year, Brake’s Safer Vehicles 2012 Award for safety initiatives and successes.

Click here to read the full case study.

About Iron Mountain

Iron Mountain provides information management services that help organisations lower the costs, risks and inefficiencies of managing their physical and digital data. The Company’s solutions enable customers to protect and better use their information—regardless of its format, location or lifecycle stage—so they can optimise their business and ensure proper recovery, compliance and discovery. Founded in 1951, Iron Mountain manages billions of information assets, including business records, electronic files, medical data and more for organisations around the world. Visit www.ironmountain.co.uk for more information.

For further information contact

Phil Riley | T: +32 (0) 470 901 952

E: priley@emea.ironmountain.com

or

Lauren Wood | T: +44 (0) 118 909 0909

E: im@berkeleypr.co.uk

London – October 22nd, 2012 – GreenRoad, the leader in driver performance management, today announced the world’s first smartphone-based driver performance solution for fleets.  Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code named “Asimov”, is available now in beta for Android devices.

GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics device in the vehicle. Drivers use the service by downloading the Asimov app, dropping the smartphone into the cradle and beginning their trip.

The service uses advanced, patented algorithms to detect how well the driver is driving.  Whenever a risky or fuel-inefficient manoeuvre occurs, GreenRoad Smartphone Edition gives the driver immediate audio and visual feedback directly from the smartphone.  GreenRoad Smartphone Edition also includes a distracted driving prevention feature that can be configured to automatically disable physical use of the smartphone while the vehicle is moving.

Today, business fleets that are often comprised of short-term leased vehicles rarely invest in professionally installed telematics equipment with a long-term payback schedule. Because it is smartphone-based, GreenRoad Smartphone Edition is expected to appeal to a broad market including business and delivery fleets, with rapid vehicle turnover, short-term leases and rotating fleet equipment.

Bunzl UK has several years’ experience using GreenRoad in its commercial vehicles.  Gary Bell, Bunzl UK & Ireland environment, health & safety manager, has been trialling GreenRoad Smartphone Edition. He commented “I was initially sceptical that the device would operate satisfactorily, but having used it for several weeks I am impressed with its accuracy and the way in which it encourages a safer driving style.  The visual indicator provides feedback about which manoeuvres could be improved upon and the web portal enables the driver to understand and adapt their driving style.  It’s certainly a very interesting development and I envisage this being a useful tool for organisations who wish to reduce their occupational road risk, insurance claims history and carbon footprint.  It is well worth considering.”

Potential integration with other fleet applications that are also smartphone-based, such as inventory management, navigation and fleet management, is another benefit.

“With GPS capability and accelerometer functionality, plus the power and flexibility of a sophisticated computer, the smartphone is poised to become an important platform for telematics applications,” said Jim Heeger, chief executive of GreenRoad.

“The smartphone adoption tidal wave is now hitting fleets. Our research shows more than one-third of UK fleet drivers are using smartphones equipped with business apps. We knew we wanted to be the first to bring driver performance to smartphones,” continued Heeger.  “Asimov represents a huge step forward in our Connected Fleet vision and we are dedicated to leading the market in its transition to the smartphone platform.”

Technology Breakthroughs and How GreenRoad Smartphone Edition Works

GreenRoad Smartphone Edition was developed by a team of premier GreenRoad software developers.  After years of creating innovative driver performance software, the team knew they were ready for the most difficult challenge of all: creating a complete driver solution that is powered by a smartphone.

“Our biggest challenge in creating Asimov was dealing with the phone’s variable orientation in space. One of our key innovations was figuring out how to continuously calculate the phone’s orientation and automatically sync this with the precise event measurements generated from phone sensor data,” said vice president of product management, Amir Shoval.

These sophisticated algorithms also automatically detect the beginning and end of each trip so that the software is as transparent as possible to the driver. The driver does not need to stop and think about turning GreenRoad on or off; it just runs in the background, measuring driving performance, as the driver drives.

GreenRoad Smartphone Edition, like previous GreenRoad products, measures risky or inefficient driving events across five parameters: acceleration, braking, cornering, speeding and lane handling.          

Shoval predicts that as smartphones continue to get smarter, GreenRoad driver performance software will get better and better. “As state-of-the-art sensors continue to develop, and exciting new technologies like voice and gesture recognition are further refined, you will continue to see GreenRoad Smartphone Edition evolve and become even more compelling than it is today.”

Click here to read GreenRoad CEO, Jim Heeger’s blog post on the announcement.

Beta Programme Availability

Fleet operators interested in participating in the GreenRoad Smartphone Edition beta programme are encouraged to visit www.greenroad.com to contact a company representative, or call +44 (0) 20 7822 8567. GreenRoad Smartphone Edition for Android will be commercially available by the end of 2012, and the iOS version will be available in 2013.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contact

Rachel Postlethwaite | Breakaway Communications

rp@breakawaycom.com  | +44 (0) 7939 883636

London – October 11th, 2012 – GreenRoad, the leader in driver performance management, today announced results of a recent survey of UK fleet decision-makers. The study, entitled, “Fleet Leaders Embracing Mobile Technology Potential,” found that fleet managers are leading smartphone adoption and work-related app usage. Sixty six percent (66%) of fleet leaders report that most of their managers now carry smartphone at work.

Those smartphones are being put to work as 43% are using smartphone or mobile apps for fleet management activities, including fleet tracking and increasingly more advanced fleet and driver related services. 

“We are amazed at how rapidly fleet leaders are turning to their smartphones to get fleet-related work done. We always knew there would be a migration, but this is happening unbelievably fast,” said Tanya Roberts, senior vice president of marketing for GreenRoad.

“This tidal wave of smartphone adoption mirrors what’s going on in the broader business landscape. Business managers in every industry are realising the advantages of having information at their fingertips, and the ease of using a mobile computing platform,” continued Roberts.

Of the fleet leaders surveyed, 41% expect manager fleet app adoption to continue increasing. Survey respondents said that as more managers receive smartphones and are trained on how to use them in their jobs, the more effective and efficient they will be at managing their fleets.

Driver Adoption At Earlier Stage

Sixty-one (61%) of respondents said that all or most of their drivers have smartphones with them on the job, and 35% of respondents said drivers are using job-specific apps, many of which are navigation related.  Seventeen percent (17%) expect to deploy additional smartphone apps for drivers in the coming year.

“We expect to see driver adoption increase as more compelling driver-centric apps are brought to market, and as fleets learn about these options,” continued Roberts. “Of course, distracted driving is also a concern so it’s important for any app provider to make accommodations for safety.”

What’s Ahead with Mobile Technology for Fleets

The survey revealed strong interest in smartphones and mobile devices across the industries surveyed. Eighty percent (80%) of respondents said they were very or somewhat interested in using mobile technology to manage their fleet while 75% said they are always on the lookout for new technologies that can help them better connect their fleet.

About the Survey

The survey was conducted in September 2012 and included fleet managers and decision-makers in fleets ranging from private delivery to construction, company cars and more. Respondents were evenly distributed among fleet sizes, from fleets with fewer than 100 to greater than 1,000 vehicles.  More than 170 respondents completed the survey, and 73% of respondents influence the purchase of or provide final budget approval for fleet technology or other related fleet purchases. To read the survey report please go here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contact

Rachel Postlethwaite | Breakaway for GreenRoad

rp@breakawaycom.com | +44 7939 883636

REDWOOD CITY, CA – September 25, 2012 — GreenRoad™, the leader in driver performance management, today announced that Rolling V Transportation Services, a leading transportation services provider, is expanding the GreenRoad service in its school bus operations.  Rolling V, based in South Fallsburg, New York, provides school bus transportation to more than 7,000 school children throughout the upper New York State area.  Rolling V initially adopted the GreenRoad driver performance service in 2009 as part of its ongoing commitment to operating a safe and efficient school bus fleet. Now, based on strong, positive results Rolling V is expanding the use of GreenRoad across its fleet. 

“We’re always looking for ways to nurture Rolling V’s safety culture, while at the same time driving down costs,” says Phil Vallone, president, Rolling V.  “GreenRoad helps our drivers’ become the best drivers on the road.  We have minimal safety incidents to begin with, and even fewer with GreenRoad.  Even better, it reduces cost per mile as much as 5%,” continued Vallone.

GreenRoad uses innovative mobile and cloud technology to help drivers self-improve. Unlike other solutions, GreenRoad delivers on-going, sustainable savings with the unique GreenRoad Driver Improvement Loop™ based on advanced in-vehicle technology and change management best practices.

“Rolling V is an excellent example of a company that is proactively managing a strong safety culture.  The GreenRoad expansion is proof of their commitment to having the best drivers on the road,” stated Karen White, senior vice president of customer solutions for GreenRoad

Rolling V uses GreenRoad as a positive, driver development programme.  “Positive reinforcement is a good way to motivate drivers,” said Vallone.  Rolling V enhances GreenRoad with a gift card incentive programme.  The company awards monthly gift cards to drivers with the most improved and most reliable GreenRoad Safety Score.

The GreenRoad Safety Score is based on measurements from GreenRoad in-vehicle technology.  Patented algorithms monitor driver performance along five key manoeuvre categories:  speed, lane handling, corner handling, braking and acceleration.  If a risky or inefficient event occurs, the driver is given immediate, in-bus feedback with red, yellow or green LED cues.  The events are tabulated into a Safety Score, which is the average number of events in 10 hours of driving.  Drivers strive to reach the lowest Safety Score.

“Our drivers realise GreenRoad makes them better drivers,” expanded Ken Engle, Rolling V safety director.  “Having the gift card incentive programme adds excitement.”

About Rolling V Transportation Services

Rolling V provides full service school bus, charter bus and car services throughout the Catskills and New York City.  Rolling V is a family-owned and managed transportation business that has provided safe and dependable services for more than 50 years. Rolling V is a proud member of the New York School Bus Contractors Association.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realize significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

US Media Contacts

For GreenRoad:

Tanya Roberts | tanya.roberts@greenroad.com | +1 (650) 454-559

Julie McHenry | Communications Insight, LLC | julie@comminsight.com | +1 (650) 504-6655

For Rolling V Transportation Services:

Don Minichino | don@advertisingandpr.com | +1 (845) 294-3342 x306

            # # #

GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

London, September 12th, 2012 — GreenRoad, the leader in driver performance and safety management, today announced that it is attending a number of upcoming industry events as it shows fleet managers how to transform their driving culture, cut driver risk and reduce fuel consumption.

The GreenRoad 2012 Experience is a day designed for fleet leaders at Rockingham Motor Speedway in Northamptonshire on Tuesday 30^th October. Not only will GreenRoad provide a sneak preview of upcoming driver safety technologies, attendees will also have the opportunity to drive on the wet grip area, which simulates a range of weather conditions. The event will include presentations from industry leaders, competitions and networking opportunities.

The day will be hosted by Adrian Walsh, Director of RoadSafe and Driving for Better Business. He will also use the platform to announce a Prince Michael International Road Safety award winner at the vent.  As well as a number of GreenRoad customer case studies, speakers confirmed include Martin Faulkner and Bill Bailey who will examine the Ministry of Defence’s unique experiences with in-vehicle technologies across a diverse fleet; specialist health and safety lawyer, Mike Appleby of Housemans; and GreenRoad CEO, Jim Heeger.

The event will include a number of roundtable discussions, break-out sessions and Q&A opportunities where attendees will be invited to debate best practices on a variety of topics from legislation to driver incentive programmes as well as providing feedback to GreenRoad on its service and product development plans etc. Places are limited and are allocated on a first come first served basis.

GreenRoad will be exhibiting at Fleet Van Summit, Tuesday 18th September at Millbrook Proving Ground, Bedfordshire, and GreenRoad consultants, Brian Draper and Andy Cozens, will be demonstrating how to deliver cost savings and efficiencies in van fleets. All pre-booked appointments will be entered into a prize draw for a £50 Amazon voucher.

For the second year running, GreenRoad will be sponsoring the best practice stream on Accident Prevention at Fleet News Congress on Tuesday 16th October at the Heritage Motor Centre in Gaydon, Warwickshire. Andy Cozens will be speaking alongside a key industry leader  and GreenRoad customer about how to maximise driver performance.  

Finally, the third in the series of TFL FORS workshops sponsored by GreenRoad will be held on 3rd October 2012. Focusing on work-related road safety, the guest speaker will be Ray Jervis, Senior Driver Trainer (UK & Ireland) at Iron Mountain.

To book a place at any of these events please contact daisy.seymour@greenroad.com.

About GreenRoad

GreenRoad is the leader in driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ helps fleets achieve significant cost savings by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contact

Rachel Postlethwaite | Breakaway Communications

+44 7949 883636 | rp@breakawaycom.com

London, September 10th, 2012 — GreenRoad, the leader in driver performance management, and GPS Insight, a top fleet GPS tracking provider, today announced that GreenRoad will offer advanced fleet tracking capability, provided by GPS Insight, as part of the industry-leading GreenRoad driver performance management service. GreenRoad will integrate the GPS Insight solution and offer it to customers as GreenRoad Advanced Tracking.

“GreenRoad delivers the best drivers on the road—safe, fuel-efficient and green.  As we’ve collected feedback about what more we can offer, we’ve consistently heard requests for integrated, advanced GPS tracking.  The comprehensiveness, flexibility, and effectiveness of the GPS Insight service are truly impressive. Now, with the GPS Insight partnership, we can offer the tools to also create the most efficient fleets on the road.  It is a powerful combination,” said Jim Heeger, chief executive of GreenRoad.

“GPS tracking is a natural complement to the GreenRoad driver performance management offering”, said Robert Donat, CEO of GPS Insight. “With the combination of these two capabilities, fleet operators will have all they need to optimise fleet efficiencies and maximise driver productivity.”

The integrated solution, GreenRoad Advanced Tracking, will be available in the UK, U.S. and Canada by the end of the year. Information is available by calling GreenRoad on 0844 487 4197.

Click here to read GreenRoad CEO, Jim Heeger’s blog post on the GPS Insight partnership.

About GPS Insight

GPS Insight is a leading supplier of reliable GPS tracking, navigation, and messaging technology for fleet-based customers. GPS Insight utilises high quality GPS hardware and adds the technology, customisation and enhancements which fleet-based companies demand. Using the GPS Insight fleet tracking product, companies realise a significant increase in efficiency, and gain insight into all aspects of their fleet operations. Current location, unlimited history, engine diagnostics, routing, reports, alerts, and messaging all combine to provide the ideal platform for fleet-based companies. GPS Insight provides highly flexible solutions, which include a wide range of customised reports, alerts, and other features that can be tailored to meet specific customer requirements to ensure maximum return on investment. 

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contacts

GreenRoad | Rachel Postlethwaite | rp@breakawaycom.com | 07939 883636

GPS Insight | Ryan Driscoll | Ryan.Driscoll@gpsinsight.com | +1 866-477-4321 x8003

London, September 3rd, 2012 — GreenRoad, the leader in driver performance and safety management, today announced that Henry Colbeck, the UK’s largest independent supplier to fish and chip shops, has expanded its use of GreenRoad to its fleet of 20 company cars. The firm is aiming to replicate its recent success cutting accidents and costs across its delivery fleet.

Henry Colbeck first went live with GreenRoad in February 2011 across its fleet of 27 delivery trucks including two 7.5 tonne vans and 24 HGVs between 18 and 26 tonnes. It soon achieved a 45% cut in insurance claims compared to the previous 12 months.

Henry Colbeck agreed to a profit share partnership with its fleet insurer to pay for the first year costs of deploying GreenRoad. The ROI benefits from using GreenRoad are further enhanced with a fuel consumption reduction of nearly 5% and a drop in vehicle hire costs due to fewer vehicles being off-the-road for repairs. Based on its reduced commercial vehicle wear-and-tear, Henry Colbeck is now renegotiating maintenance contracts.

“We first came across GreenRoad when I read an article in the Sunday Times. What appealed was how GreenRoad helps us understand and change driver behaviour to reduce risk and cut fuel,” said Paul Holliday, financial director at Henry Colbeck. “The result is that our team of drivers are now more cautious when behind the wheel and better at anticipating events without impacting on their ability to hit delivery time slots. Each HGV driver had undergone SAFED and IAM training, yet with GreenRoad the instant feedback translates in to an ongoing performance improvement. We are now looking forward to further savings as our sales team uses GreenRoad in its company cars,” continued Holliday.

GreenRoad provides a proactive approach to smarter and safer driving. It gives drivers instant feedback on driving performance using a red-amber-green LED display on the dashboard. Through its online portal, GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

A family business, Henry Colbeck delivers frozen and ambient products throughout the North East of England, Cumbria  and as far as the Shetland Isles and the Orkneys. It serves over 2,500 customers providing, in most areas, a minimum of a twice weekly delivery service. Henry Colbeck has it headquarters in Gateshead and a second distribution base in Coatbridge, Scotland.

About GreenRoad

GreenRoad is the leader in driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ helps fleets achieve significant cost savings by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contact

Rachel Postlethwaite | Breakaway Communications

+44 7949 883636 | rp@breakawaycom.com