GreenRoad Complements Driver Performance Insights with Advanced Tracking Data

LONDON– April 9th, 2013 - GreenRoad™, the leader in driver performance management, today announced the integration and availability of GreenRoad Advanced Tracking™, powered by GPS Insight, the premier fleet tracking service. GreenRoad Advanced Tracking provides fleet operators with a new level of insight into fleet performance, resulting in improved fuel economy, better asset utilisation, and enhanced productivity.

With the availability of GreenRoad Advanced Tracking, GreenRoad adds powerful fleet management capabilities to its best-in-class driver performance and safety solution, which combines real-time, in-vehicle safety feedback with a management portal that provides insight and guidance.

Dean Sullivan, managing director of Hertfordshire-based Sullivan Buses, a GreenRoad customer who has been trialing the beta version of Advanced Tracking, commented,

“Our two key priorities are safety and bus service reliability. With GreenRoad we have now a single integrated solution for both driver behaviour and advanced tracking, our two most important KPIs. Advanced Tracking allows us to monitor reliability issues and deliver a better service to our passengers as well as running our fleet of 50 buses more effectively.  We believe that GreenRoad has made a positive contribution to the growth of our business, helping us to reduce operational costs and improve safety. Reflecting the improved performance of our drivers, we handed out over £23,000 in bonuses for green driving last year.”

“GreenRoad Advanced Tracking builds on GreenRoad’s Connected Fleet vision by giving managers deeper, broader insight into how they’re using their fleet assets, in addition to how their drivers are performing,” said Karen White, senior vice president of customer solutions for GreenRoad.

Additional GreenRoad Advanced Tracking features include:

  • Interactive displays of entire fleet, any vehicle group or single vehicle. Colour-coding for easy status identification, 2D and 3D mapping, vehicle history trails, automatic alerts when management attention needed.
  • Increased fleet activity insight with landmark and geofence support. Automatic alerts when a vehicle enters or leaves a landmark or group of landmarks.
  • Enhanced reporting to optimise fleet resources. Multiple, detailed activity reports including Drive Time Summary, Fleet Utilisation and Odd-Hours Violations. Vehicle MPG reports available with fuel card transaction data integration.
  • A customisable dashboard runs specific reports and provides managerial insights with a minimum of mouse clicks.

Click for more information about GreenRoad and GreenRoad Advanced Tracking.

About GPS Insight

GPS Insight is the leading technology supplier of GPS tracking software for fleet-based customers. We utilise high quality GPS hardware and add the technology, customisation and enhancements which fleet-based companies demand. Using the GPS Insight Fleet Tracking Solution, companies realize a significant increase in efficiency, and gain insight into all aspects of their fleet operations. GPS Insight provides highly flexible solutions, which include a wide range of customised reports, alerts, and other features that can be tailored to meet specific customer requirements and ensure maximum return on investment.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets. Through the innovative use of cloud and mobile technology, GreenRoad offers a comprehensive set of driver performance and fleet tracking services. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently, reduce vehicle emissions and reduce insurance costs. With in-vehicle technology, smartphone apps for drivers and managers and a comprehensive change management program, the GreenRoad Driver Improvement LoopTM immediately improves driver performance. GreenRoad Advanced Tracking delivers real-time fleet location for superior route optimisation, improved productivity and customer support. Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contacts

GreenRoad | Daisy Seymour | daisy.seymour@greenroad.com | +44 (0) 7766 666 209

Breakaway Communications | Rachel Postlethwaite | rp@breakawaycom.com | +44 (0) 7949 883636

 

GreenRoad Sharpens Focus on Driver Safety at South Mill Mushroom Sales, a Large Mushroom and Produce Operator

REDWOOD CITY, CA – March 14, 2013 - GreenRoad™, the leader in driver performance management, has sharpened the focus on driver safety at South Mill, one of America’s top five mushroom and produce growers and distributors. GreenRoad, initially deployed across the company’s tractor/trailer fleet, has now been expanded to all company vehicles including farm vehicles, dump trucks and administrative vehicles. The expanded use of GreenRoad has resulted in further improvements in idling time, reductions in fuel consumption and collision risk reductions.

South Mill, headquartered in Kennett Square, Pennsylvania, is a vertically integrated mushroom and produce operator serving the Eastern U.S. South Mill delivers 1.3 million pounds mushrooms, produce and third party refrigerated freight per week in 80 outbound loads. The South Mill fleet of 70 tractor and refrigerated trucks deliver around the clock to most major cities east of the Rockies, from six major distribution centres, including from its headquarters in Kennett Square.

Perishable Product Means More Driver Pressure

South Mill grows and delivers perishable products that typically have a10 day farm-to-plate shelf life. As Mark Moran, operations manager at South Mill, said:

“We need to get the produce to the consumer within a specific time window. It’s a fast-paced environment with a high percent of team drivers. Our drivers need to drive safely while operating under this time pressure.”

South Mill began with a three-month GreenRoad trial in five trucks and has since expanded GreenRoad to all company vehicles, including farm vehicles, dump trucks and managerial and administrative automobiles.

Improving the Safety Culture, Reducing Idling Time and Fuel Consumption

“Improving our safety culture was a primary motivator for us,” continued Moran. “With the GreenRoad red-light, green-light in-cab system, the drivers always know how they are doing. They know, ‘green is good’.”

South Mill initially measured a baseline GreenRoad Safety Score of 38. After 30 days of using GreenRoad, the average Safety Score dropped substantially, and now averages around 8-9 per month. GreenRoad considers any Safety Score below 20 safe, so the improvement is significant.

“We installed GreenRoad in the cab of one of our long-term drivers who has over 2.3 million driving miles. We were surprised to learn that he was an aggressive driver with harsh breaking and acceleration. He embraced GreenRoad and saw his Safety Score come down. He began experiencing better fuel economy and softer breaking results. This is a success and one of the reasons we rolled GreenRoad out to the broader fleet,” continued Moran.

Moran also added, “GreenRoad makes it very easy to manage idling. We thought idling was a problem with our over-the-road delivery trucks, but we found the real idling issues were with our local fleet. The numbers don’t lie and that’s a good thing. It gives us the proof we need to work with drivers on improvements that translate to reduced idling and lower fuel costs.”

How GreenRoad Works and GreenRoad Safety Score

GreenRoad data is based on the GreenRoad Safety Score which is automatically calculated through the use of sophisticated in-vehicle and smartphone-based technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five categories: braking, acceleration, corner handling, lane handling and speeding.

The GreenRoad Safety Score is as follows:

0-20 – Green – denotes smooth, safe, fuel-efficient driving.

20-40 – Yellow – indicates that improvements are required in the individual’s driving style so that less fuel is used and the risk of damage to the vehicle is minimised.

40+ – Red – shows that the driver is burning far too much fuel and regularly engaging in risky behaviour that could result in an accident.

For more information about GreenRoad please click here to contact us.

About South Mill

South Mill, and their growing division Kaolin Mushroom Farms, is one of the five largest mushroom growers/packers/distributors in the United States. South Mill is family owned and operated since 1945 and employs over 800 dedicated personnel. South Mill, headquartered in Kennett Square, Pennsylvania, is a vertically integrated producer, controlling all aspects from cultivation to consumer with an extensive distribution network serving the Eastern U.S.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realize significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contacts

Daisy Seymour | GreenRoad | daisy.seymour@greenroad.com | +44 (0) 7766 666 209

Julie McHenry | Communications Insight, LLC | julie@comminsight.com | (650) 504-6655

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GreenRoad™, GreenRoad Driver Improvement Loop™ and Fleet Elite™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

GreenRoad Provides Analysis of UK Driving in 2012 Fleet Driver Performance Benchmark Report

Highlights:

  • January to April is riskiest time on the roads, December is safest time to drive
  • Nearly half of risky events relate to harsh braking
  • Drivers continue to reduce risk levels year-on-year

LONDON – February 20th, 2013 - GreenRoad™, the leader in driver performance management, today released the 2012 Fleet Driver Performance Data Benchmark Report providing in-depth analysis of fleet driver performance.  Based on data representing over 70,000 GreenRoad drivers worldwide, the report offers a snapshot of performance with comparative data going back to 2010. Since 2010 the average driver risk level has improved 28%, demonstrating customers’ commitment to ongoing improvements.                    

As GreenRoad and customers share best practices and refine their driver change management programmes, new GreenRoad drivers show even more substantial improvements than those in previous years. In 2012, new GreenRoad drivers improved their Safety Scores by between 23% and 50% within six months. 

GreenRoad 2012 data shows that in the UK, harsh braking is by far the most common risky event. Forty-eight percent (48%) of the recorded risky events relate to harsh braking, followed by corner handling at 36%. Harsh braking also increased from 2011, possibly due to major events that impacted traffic such as the Olympics and Diamond Jubilee.

“With GreenRoad, fleet managers can look for specific patterns and geographic locations related to high probability of harsh braking or poor corner handling. Showing the data patterns to drivers increases their awareness, and is more likely to result in a positive behavioural change,” commented Mark Hampson, GreenRoad driver performance change management expert.          

The UK average monthly Safety Score shows that the highest scores are recorded early in the year, from January through April. From April on, driver performance shows a steady improvement ending with December being the safest month of the year.

In the UK, Safety Scores tend to be consistent throughout the typical workday with one exception: the average Safety Score jumps dramatically at 23:00 and then drops to very low, safe levels.  “It appears drivers may be rushing home at the end of their late shifts. The rise in score could also be due to driving when vehicles are shunted in the depot as the operation closes for the night,” commented Hampson.          

UK data shows that, on average, buses tend to have the highest Safety Score at an average of 24, followed by trucks with gross weight of less than 7.5 tonnes at 23, trucks with gross weight of more than 7.5 tonnes at 18, and cars at 14. These variances by vehicle type are most likely due to where the vehicles are operating as opposed to the specific vehicle type. For instance, buses and lightweight trucks and vans are more often driven in urban environments with heavy traffic and multiple stops and starts.

About the 2012 GreenRoad UK Fleet Driver Performance Data Benchmark Report

GreenRoad data is based on the GreenRoad Safety Score which is automatically calculated through the use of sophisticated in-vehicle and smartphone-based technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five major categories: braking, acceleration, corner handling, lane handling and speeding.

The GreenRoad safety score system is as follows:

0-20 – green – denotes smooth, safe, fuel-efficient driving.

20-40 – amber – indicates that improvements are required in the individual’s driving style so that less fuel is used and the risk of damage to the vehicle is minimised.

40+ – red – shows that the driver is burning far too much fuel and regularly engaging in risky behaviour that could result in an accident.

The 2012 report was completed by analysing GreenRoad data generated by representative fleet drivers from across the UK. The Safety Score comparisons were completed by analysing only those drivers who logged more than 500 driving hours with GreenRoad. The total sample included 813 drivers. To download the complete report, go here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contacts

GreenRoad | Daisy Seymour | daisy.seymour@greenroad.com | +44 (0) 7766 666 209

Breakaway Communications | Rachel Postlethwaite | rp@breakawaycom.com | +44 (0) 7949 883636

 

  

 

 

Modern Transportation Announces Drivers Recognised as ‘Best on the Road’ by 2012 GreenRoad Fleet Elite

Pittsburgh, PA, United States – January 15, 2013 – Modern Transportation™, a leader in bulk transportation and logistics solutions, today announced that 23 of its fleet drivers have been selected as 2012 members of the GreenRoad Fleet Elite™ programme, recognising the best fleet drivers on the road. Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score of 5 or less for the full 2012 calendar year.  In 2012, less than 5% of the global GreenRoad driver base attained Fleet Elite status.  

“We are extremely proud of our Fleet Elite drivers,” said Tammy Evans, Vice President of Operations, Modern Transportation.  “By consistently applying the GreenRoad principles, these drivers have achieved Fleet Elite status and made the road a safer, greener place.  With every mile, they have reduced CO2 emissions, avoided crashes, and even extended the life of the vehicle.  On the behalf of everyone at Modern Transportation, we extend our thanks and congratulations to these excellent drivers.”

GreenRoad Safety Score Background

GreenRoad unique, technology-based driver performance management service provides drivers with real-time, in-vehicle feedback every trip, every mile.  At the start of every trip, a driver starts out “Green.” If a risky manoeuvre occurs, such as hard braking or rapid acceleration, the GreenRoad display flashes a yellow or red light, depending on the severity of the event.  These risky events are tabulated to create a GreenRoad Safety Score. 

A GreenRoad Safety Score is a rolling average of the last ten driving hours.  GreenRoad considers a Safety Score of 20 or below safe or “Green” driving.  Scores between 21 and 50 are moderately risky.  Any driver with a score over 50 is considered a risky driver.

Safety events are broken into five major categories:  Braking, Acceleration, Corner Handling, Lane Handling and Speeding.  Driver behaviour is measured using a sophisticated combination of a sensitive accelerometer, GPS data and advanced algorithms.

About Modern Transportation

For more than a quarter century, Modern Transportation has been a leading provider of bulk transportation and logistics solutions to mineral producers and the Fortune 500 manufacturers who use those materials.  Modern’s ability to consistently provide innovative logistics approaches to trucking, material handling, inventory monitoring & management, and other mission-critical transportation services has led a number of our launch customers to remain with us since 1987.

Modern Transportation is the leading carrier of sand-based products in the United States and also handles key manufacturing and process materials such as soda ash, hydrochloric acid, lime-based products, roofing granules, cement and water.  These loads support keystone industries including glass manufacturers (containers, plate glass and automotive), construction, energy generation, roofing, shale gas drilling, insulation and many others.

Media Contact

Tammy Evans | Modern Transportation | Tammy.evans@moderntrans.com | +1 412-489-4775

                          

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LeFleur Transportation Inc. Announces Drivers Recognised as ‘Best on the Road’ by 2012 GreenRoad Fleet Elite

Ridgeland, MS, United StatesJanuary 15, 2013 – LeFleur Transportation a leader in non-emergency medical transportation, today announced that 146 of its fleet drivers have been selected as 2012 members of the GreenRoad Fleet Elite™ programme, recognising them as some of the best fleet drivers on the road. Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score of 5 or less for the full 2012 calendar year.  In 2012, fewer than 5% of drivers in the GreenRoad global driver base attained Fleet Elite status.  

“We are extremely proud of our Fleet Elite drivers,” said John Kubala, Director of Safety.  “By consistently applying the GreenRoad principles, these drivers have achieved Fleet Elite status and made the road a safer, greener place.  With every mile, they have reduced CO2 emissions, avoided crashes, and even extended the lives of vehicles.  On the behalf of everyone at LeFleur Transportation we extend our thanks and congratulations to these excellent drivers.”

GreenRoad Safety Score Background

GreenRoad is a unique, technology-based driver performance management service that provides drivers with real-time, in-vehicle feedback every second the vehicle is in motion.  At the start of every trip, a driver starts out “Green.” If a risky manoeuvre occurs, such as hard braking or rapid acceleration, the GreenRoad display flashes a yellow or red light, depending on the severity of the event.  These risky events are tabulated to create a GreenRoad Safety Score. 

A GreenRoad Safety Score is a rolling average of the last ten driving hours.  GreenRoad considers a Safety Score of 20 or below as an indication of safe or “Green” driving.  Scores between 21 and 50 indicate moderately risky driving.  Any driver with a score over 50 is considered a risky driver.

Safety events are broken into five major categories:  Braking, Acceleration, Corner Handling, Lane Handling and Speeding.  Driver behaviour is measured using a sophisticated combination of a sensitive accelerometer, GPS data and advanced algorithms.

About LeFleur Transportation

At LeFleur, we specialise in providing non-emergency passenger transportation services of any size to government agencies and private organisations throughout the continental United States. LeFleur currently owns and operates approximately 450 ambulatory and ADA accessible vehicles and manages a network of approximately 40 transportation companies. Together, we safely complete approximately 11 thousand trips every day. Our turnkey operations are completely scalable to your service and reporting needs. Whether you need a company who can provide high-level gate keeping and network management, or you need a company who can safely and affordably provide direct transportation to your clients, LeFleur is the best choice for your needs

Media Contact

John Kubala | LeFleur Transportation Inc. | John.Kubala@LeFleur.net

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Over 1,000 UK GreenRoad Drivers Achieve Fleet Elite 2012 Membership

London – January 15th, 2013 - GreenRoad™, the leader in driver performance management, today announced the recipients of the first annual Fleet Elite™ awards, recognising the best drivers on the road. Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score* of five or less for the full calendar year and log over 500 GreenRoad driving hours.  For 2012, 5% of the global GreenRoad driver base attained Fleet Elite status.

1,143 UK GreenRoad drivers have achieved Fleet Elite status. Noteworthy mentions include the drivers at FirstGroup with over 600 Fleet Elite drivers, 10 of whom achieved a score of zero. Three of these zero drivers are based at the Westbourne Park depot. First has over 20,000 drivers using GreenRoad nationwide.

The team at Balfour Beatty Utility Solutions has also excelled and makes up 24% of all UK drivers with a safety score of 0 or 1. Balfour Beatty Utility Solutions has 151 Fleet Elite drivers across its fleet of 2800 drivers.

Relative to the size of their fleet, a high proportion of Fleet Elite drivers hail from the following GreenRoad customers: Alpine Travel, Big Bus, Bunzl, EYMS, Iron Mountain, Newflame, Norfolk Green, Safeguard Coaches, Simonds Coaches and KBC Logistics. These customers cite various reasons for their outstanding success but common themes include incentive programmes and a commitment from management, drivers and unions to changing behaviour.

Mark Munday, Business Improvement Director at FirstGroup UK claims that GreenRoad delivers superior results when used as a carrot rather than a stick. “Our depots are motivated by the idea of being the best professional drivers on the road and there is a high level of competition between drivers and depots. With GreenRoad, drivers and managers have the tools to inspire and encourage the team to continue eliminating risky manoeuvres. We believe the ‘Fleet Elite’ reward builds on this by providing even more incentive to drive safely.”

Launched in February 2012, GreenRoad Fleet Elite is designed to motivate and reward the best driver performance. Each Fleet Elite driver will receive a membership card and lapel pin to mark their achievement.

“Fleet Elite is designed to provide recognition that goes beyond company borders,” said Karen White, Senior Vice-President of Customer Solutions at GreenRoad. “Drivers from across the GreenRoad customer base are being recognised for superior performance and safe driving.  And safe driving also means these drivers are maximising their fuel efficiency and demonstrating superior eco-driving.”

*GreenRoad Safety Score

GreenRoad provides drivers with real-time, in-vehicle feedback every trip, every mile.  At the start of every trip, a driver starts out “green”. If a risky manoeuvre occurs, such as hard braking or rapid acceleration, the GreenRoad display flashes a yellow or red light, depending on the severity of the event.  These risky events are tabulated to create a GreenRoad Safety Score. 

A GreenRoad Safety Score is a rolling average of the last ten driving hours.  GreenRoad considers a Safety Score of 20 or below safe or “Green” driving.  Scores between 21 and 50 are moderately risky.  Any driver with a score over 50 is considered a risky driver.

Safety events are broken into five major categories:  braking, acceleration, corner handling, lane handling and speeding.  Driver behaviour is measured using a sophisticated combination of a sensitive accelerometer, GPS data and advanced algorithms.

Fleet Elite Programme 2013

GreenRoad will run the Fleet Elite programme in 2013. Fleet Elite qualification will remain the same, drivers must maintain a Safety Score of five or less for the complete year, with a minimum of 500 GreenRoad hours logged.

For more information on GreenRoad and Fleet Elite, please click here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contact

Rachel Postlethwaite | Breakaway Communications | rp@breakawaycom.com | +44 7949 883636

UK Haulage Firm Expands Use of GreenRoad; Anticipates Fuel Savings up to £100,000 a Year

LONDON, UK – January 9th, 2013 - GreenRoad™, the leader in driver performance management, today announced that KBC Logistics, a haulage firm based in Purfleet, Essex, is expanding its use of GreenRoad to its entire fleet. Since deploying GreenRoad in 20 HGVs in August 2012 with the support of its insurer, Towergate Underwriting, KBC Logistics has cut fuel consumption by 15% on top of savings of between £600 and £1,000 a month achieved by minimising idling.

In the first six weeks, KBC Logistics drivers’ risk dropped by 66 percent. Since then the risk has dropped further alongside a corresponding reduction in crashes and reduced vehicle wear and tear. KBC Logistics estimates that one month’s fuel savings alone will cover the annual cost of its GreenRoad subscription – a return of £12 for every £1 invested.

“With today’s tight budgets we would never have considered investing in a risk management system. But Towergate insisted we use GreenRoad and paid for its use in 20 lorries,” said Dave Ashford, Transport & Compliance manager and KBC Logistics director. “Having seen the potential to save £50,000 to £100,000 a year, the firm is now happy to invest in GreenRoad across the fleet.”

The GreenRoad idling feature is delivering fuel savings of between £600 and £1000 a month. GreenRoad-provided insight revealed that drivers were typically idling for 230 hours a month. By highlighting needless idling, such as when drivers are sitting in a lay-by with the engine running, KBC Logistics has cut this figure to less than 35 hours.

One of the keys to KBC Logistics’ success has been its focus on incentivising drivers with cash bonuses for the best 10 drivers each week. “Our team of drivers are pretty competitive and they want to prove they are good drivers so the incentive programme has been effective at changing behavior,” said Ashford. “We are now understanding that it’s much less stressful being a green driver and yet our lorries are still arriving in good time. The GreenRoad dashboard LEDs reminds the drivers to stay green, keeping them safe and fuel-efficient.”

GreenRoad enables Ashford to keep a close watch on driver speed awareness, particularly on national speed limit roads. He commented, “I use GreenRoad to analyse where the speeding occurs and its duration. I can then educate the driver in line with my responsibilities as an operator license holder. In one example a driver was achieving a 72mph downhill overrun on a 50mph limit road, which is wholly unacceptable. Without GreenRoad I would be totally unaware of the risks to the business. “

“I am a GreenRoad convert and on the few journeys when I have driven in fleet vehicles I have found that using the cruise control on the A12 set at 80kmh/50mph (the legal maximum) makes the drive less stressful. It is also significantly more cost-effective by cutting fuel usage and wear and tear,“ added Ashford.

KBC Logistics runs a fleet of 30 vehicles – all 44-tonne articulated trucks – handling container and fridge work for companies in Belgium and the UK.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoaddramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contact

Rachel Postlethwaite | rp@breakawaycom.com | +44 7949 883636

Advice for Fleets on Using in-vehicle Technology to Improve Safety

UK, 19 December 2012 – Road safety charity Brake has announced a date for its essential seminar on using in-vehicle technology to improve driver safety. The low cost half day seminar, kindly sponsored by GreenRoad, is a must for fleet operators looking for cost effective ways to improve safety.

In-vehicle technology can offer huge benefits to fleets by providing valuable data on drivers, vehicles and journeys which can be used to help prevent crashes and reduce costs. In light of this, Brake is offering fleet professionals the opportunity to hear from academic experts and experienced practitioners on the options available, features to look for to ensure driver safety, and how to work with your drivers to get the best from technology.

Speakers will explain the benefits to fleets of adopting in-vehicle technologies and how managers can find the most suitable products for their fleet. A best practice case study will show how one company has successfully introduced in-vehicle technologies to reduce risks to drivers and other road users.

The seminar will include presentations from experienced academics and fleet professionals, including:

  • Dr Natasha Merat – Senior Research Fellow, Institute for Transport Studies – University of Leeds
  • Steve Warner – Business Development Manager, innovITS
  • Andy Cozens – Senior Consultant, GreenRoad

The seminar will take place from 12:30-4pm on Wednesday 23 January 2013 in Birmingham, UK. Find out more and book your place online, or contact Brake on admin@brake.org.uk or 01484 559909.

Ellie Pearson, senior professional engagement officer at Brake, said: “New technologies are allowing fleets to keep their drivers and vehicles safer than ever before, protecting employees and company reputations, and saving money. Brake is committed to sharing good practice and helping as many fleets as possible to exploit and benefit from the latest safety technology. This seminar is a great opportunity to find out the essentials for using in-vehicle technology effectively – don’t miss it.”

Andy Cozens, senior consultant at GreenRoad, said: “We have supported Brake since 2008 and we believe their sterling work is making Britain’s roads safer. This particular seminar will give fleet managers the opportunity to understand the value of engaging with drivers through a well-defined behaviour change management programme.”

Delegate places at the seminar cost just £70 +VAT for Brake subscribers, and £120 +VAT for non-subscribers.

For media enquiries, please contact Franki Hackett on 01484 550063, or fhackett@brake.org.uk

Notes for editors

Brake
Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (18-24 November 2013), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

The Fleet Safety Forum is a not-for-profit, low-cost subscription scheme for fleet safety professionals operated by road safety charity, Brake. Subscribers receive fortnightly e-bulletins with the latest road safety research and reports, mailings, plus discounted invitations to conferences and workshops. Subscription costs from just £40 +VAT per year. To find out more, go to www.fleetsafetyforum.org, email forum@brake.org.uk, or call 01484 559909.

GreenRoad Wins Recognition Across Transportation Industries

REDWOOD CITY, CA – December 18, 2012 - GreenRoad™, the leader in driver performance management, announced today that it has been recognised by two leading US magazines serving the transportation industry. BUSRide magazine, which serves the bus and coach sector, selected GreenRoad as one of its annual “Best of BUSRide” winners and Food Logistics magazine named GreenRoad to its ninth annual FL100 list.

Best of BUSRide annually honours companies and organisations for their commitment to clean, green conservation as a standard method of operation. GreenRoad was one of 11 companies or organisations selected for the 2012 Best of BUSRide. The annual Food Logistics FL100 list recognises 100 software and technology providers that help food and beverage manufacturers, foodservice distributors, and grocery retailers attain their business goals.

“GreenRoad is honoured to be selected for both of these prestigious lists,” said Tanya Roberts, senior vice president of marketing for GreenRoad. “This recognition reflects our commitment to all of our fleet customers, and specifically to serving the needs of fleets in the bus and coach industry and the food and beverage sector.”

About BUSRide Magazine

For over 45 years, BUSRide magazine has covered each and every twist and turn in the evolution of the bus and motorcoach industry. BUSRide is the voice for every type of transportation solution that only coaches and buses can provide from charter tours to transit, shuttles to paratransit and student transport kindergarten through college. More than 16,000 successful independent motorcoach operators and public transit administrators across America rely on BUSRide for the most comprehensive coverage of the people, products and services in this complex and ever-changing industry.

About Food Logistics

Food Logistics is published by Cygnus Business Media, a leading diversified business-to-business media company. The publication serves the information needs of executives involved in various aspects of the food and beverage supply chain. Through our print and online products, we provide news, trends, and best practices that help more than 24,000 grocery and foodservice suppliers, distributors, and retailers make better business decisions. Visit us online at www.foodlogistics.com.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

Media Contacts

Tanya Roberts | GreenRoad | tanya.roberts@greenroad.com | +1 650 454-5592      

Julie McHenry | Communications Insight, LLC | julie@comminsight.com | +1 650 504-6655

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GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.

Fleet Leaders ‘Cautiously Optimistic’ About Year Ahead; Biggest Challenge is Cutting Fuel Costs

LONDON, UK – December 11, 2012 - GreenRoad™, the leader in driver performance management, today published the results from its “Fleet Leader 2013 Outlook” study.  According to the survey, the majority of UK fleet leaders, 56%, are ‘cautiously optimistic’ about 2013, only 12% are ‘very optimistic’, and 22%, identify themselves as ‘neutral’ about the year ahead. More than two-thirds, 67%, expect the price of fuel to rise ‘modestly’ in 2013, and a clear majority, 84%, cite ‘reducing fleet fuel expenses’ as a significant or very significant challenge.

The report examines the views of today’s fleet managers and decision makers, representing fleets with less than 25 vehicles to those with more than 1,000. These fleet leaders manage a broad range of fleet types including passenger transport, service delivery vans, haulage and company cars.

Although fleet leaders are cautiously optimistic about the year ahead, the underlying reasons vary.  Sixty-nine percent cite positive reasons for their outlook, while the balance feel uncertain or negative because of recent trends or a general sense of unease. The positive reasons include adding new, fuel efficient vehicles to the fleet; seeing the positive impact of recent cost-cutting programmes; introducing new technology to help better run the fleet; and having well-trained drivers in-place.

“Overall we are encouraged by the optimism being expressed by UK fleet leaders,” said Tanya Roberts, senior vice president of marketing for GreenRoad. “However, they still see plenty of challenges ahead, particularly concern about fuel costs and macro-economic uncertainties. There is interest in new, energy-efficient vehicles and new fleet technology implementations, such as driver performance management, that can mitigate these rising costs.”

2013 Challenges

UK fleet managers face diverse challenges in 2013. For over one-third (36%), the biggest challenge is cutting fuel costs. Another 20% cite compliance with regulations while a further 16% believe it is ensuring drivers are driving safely.

Fleet leaders have a broad range of plans for dealing with rising fuel costs in 2013. Sixty-five percent plan to purchase more fuel-efficient or alternative fuel vehicles; 51% plan to implement driver performance management technology; 25% plan to deploy fleet GPS tracking technology; 14% plan to implement fuel cards; and 2% plan to retrofit existing vehicles for alternative fuels*.

“Fleet leaders are resilient. They are already looking ahead and making plans to help them cope with ongoing cost pressures. Based on what we have learned in this study, we expect many more fleets to turn to fuel-efficient or alternative fuel vehicles and other innovative technology solutions to counter rising operating expenses,” continued Roberts.

Survey details

The survey was conducted in late November 2012.  Respondents were evenly distributed among fleet sizes, from fleets with fewer than 25 to greater than 1,000 vehicles.  More than 260 respondents across the UK completed the survey. To download the full survey report please click here.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

*note – respondents could select more than one option

Media Contact

Rachel Postlethwaite | Breakaway Communications for GreenRoad

rp@breakawaycom.com | +44 7949 883636