Breakthru Beverage


This case study of Breakthru Beverage is based on a June 2016 survey of GreenRoad customers by TechValidate, a 3rd-party research service.

“With GreenRoad, you don’t have to choose between driver performance/safety solutions and MRM/telematics solutions because you get both in one system. GreenRoad has helped our dirvers slow down and pay more attention to their driving habits.”

Company Profile

Breakthru Beverage

Company Size:
Medium Enterprise


Use Case

The key features and functionalities of GreenRoad that the surveyed company uses:

  • Uses the following application(s) in conjunction with GreenRoad:
    • Routing or dispatching software


The surveyed company achieved the following results with GreenRoad:

  • Evaluated the following other vendor before choosing GreenRoad:
    • Teletrac
  • Rated the following GreenRoad capabilities compared to the competition:
    • Performance: Significantly Better
    • Ease of Use: Significantly Better
    • Reliability: Significantly Better
    • Scalability: Significantly Better
    • Accuracy of Data: Significantly Better
  • Realized the following operational benefits following the deployment of GreeenRoad:
    • Reduced insurance costs and premiums
    • Improved in-vehicle driver behavior
    • Increased driver and fleet visibility
    • Lower vehicle accident rates
  • How GreenRoad has helped lower their overall costs:
    • Accurate reports and alerts
    • Improved customer service and response time
  • Reduced the number of driver related incidents or accidents by 20-30% with GreenRoad

Feedback Provided By: Ken Reagan, Operations Professional, Breakthru Beverage

For a downloadable PDF of this case study, click here.

About GreenRoad

GreenRoad helps businesses run safer, more efficient and profitable fleets that tread more lightly on the planet. GreenRoad was founded in 2004 to apply advanced mathematic modeling and cutting edge technology to the problem of accurately predicting and intercepting risky driving.

Our driver and fleet performance management solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting helps beverage truck operations by providing you optimized fleet management solutions.

Source: TechValidate. TVID: 7EB-01D-366 validated