London, UK. — March 2nd, 2011 — GreenRoad, leader in driver safety and fuel efficiency, today announced that it has recently deployed its service to Bunzl, through its relationship with Marsh, the world’s leading insurance broker and risk adviser. Marsh’s GreenRoad clients have all achieved impressive results as they reduce risk and improve fuel consumption. Using GreenRoad’s service, Bunzl healthcare has seen its driver risk drop 63%; its crash rate reduced by 89%; and fuel consumption dropped by 6% since February 2010.
With these figures Bunzl calculates a return on investment (ROI) of just three months. Based on the stellar results in its healthcare division, GreenRoad is now being rolled out to LCVs and HGVs in Bunzl’s retail, catering supplies and Greenham divisions. “We are impressed by the reduction in accidents since GreenRoad’s service went live. During the first three months we did not have a single accident,” said Mark Moore, group transport manager at Bunzl Healthcare. “We calculate that GreenRoad’s service started delivering an ROI after just three months and that’s not counting long-term benefits such as a reduction in wear and tear and the renewed drivers’ pride in their vehicles including washing them every day. This minor investment is paying dividends,” said Moore.
GreenRoad is also changing the relationship between depot managers and the drivers. “Thanks to the information available through GreenRoad depot managers are engaging more closely with drivers,” said Moore. “An improved understanding of what is happening out on the road means safety is top of the agenda.” Another Marsh client, Securitas Mobile has deployed GreenRoad across its new fleet of Peugeot 207 cars in 2010. GreenRoad is the first integrated solution that addresses mobile resource management (MRM), safety and driving behaviour in a single platform. Securitas Mobile is now revealing that it saw a 61% drop in risk immediately and this has improved to a steady 72%. At the same time it has halved the number of accidents compared to 2009. Marsh aims to help its clients reduce their accident claims rate and reduce insurance premiums.
It is also gaining new intelligence about risk and safety levels leading to more effective risk management strategies. “With GreenRoad’s service we now have visibility down to the driver and vehicle level on an ongoing basis enabling us to continuously assess the ongoing risk. This helps us further understand clients’ insurance needs and respond with tailored solutions that reflect the reduced risk,” said Wendy Chalkley, Motor Placement, Marsh. GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making. GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behaviours –the key to creating more fuel-efficient and safer drivers.
A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction on crash costs.
Marsh, the world’s leading insurance broker and risk adviser, has over 24,000 employees and provides advice and transactional capabilities to clients in over 100 countries. Marsh is a member of Marsh & McLennan Companies, a global professional services firm with over 50,000 employees worldwide and annual revenue of $10 billion, which is also the parent company of Guy Carpenter, the risk and reinsurance specialist; Mercer, the provider of HR and related financial advice and services; and Oliver Wyman, the management consultancy. Its stock (ticker symbol: MMC) is listed on the New York, Chicago and London stock exchanges.
GreenRoad delivers the future of driving: smarter, safer and more fuel-efficient. We offer the industry’s most sophisticated, customisable technology-based programs to maximise driving safety and efficiency, generating immediate cost savings. GreenRoad 360 provides real-time feedback integrated with comprehensive online visibility. We engage drivers on an ongoing basis to deliver lasting improvement to driver and fleet performance. The company is headquartered in Redwood City, California, with offices throughout the US and UK, and Israel. Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital, DAG Ventures and Generation Investment Management LLP.
Dr. Ursula Ron
Online Marketing Manager