Derby Council and St. Edmundsbuty Borough Council Select GreenRoad to Improve Driving Skills and Reduce Fuel Consumption

LONDON, UK – August 6, 2008 – GreenRoad Technologies, a leader in driver safety technologies, today announced that Derby Council and St. Edmundsbury Borough Council have signed agreements with GreenRoad to install Safety Center in council and grey fleet vehicles. These councils join Adur and Worthing Council Services, which has installed Safety Center in its fleet of refuse and recycling vehicles, and Staffordshire Council, which is installing the device in local teens’ cars to improve road safety.

St. Edmundsbury Borough Council in Suffolk is starting a pilot scheme by installing GreenRoad Safety Center in 20 fleet vehicles including cars, Light Commercial Vehicles (LCVs) and refuse vehicles. The trial is being funded by the council’s insurers, AIG, and is being managed and audited by Transport Research Laboratory (TRL). TRL has randomly selected drivers and vehicles to participate in the trial, representing a cross-section of the council’s drivers.

“As well as our project with GreenRoad, we are working with the Energy Savings Trust to conduct green fleet review; we are also developing a green travel plan for the entire authority,” said Phil Clifford, Fleet Manager, St Edmundsbury Borough Council. “While road safety is important, GreenRoad will also help us reduce fuel consumption, costs and carbon emissions. These were all significant factors in our decision. If successful we would hope to roll out Safety Center across our entire fleet of 140 council vehicles as well our leased and pool cars.”

Derby City Council is installing GreenRoad Safety Center across its fleet, starting with 10 vehicles in its highway maintenance and parks departments and potentially reaching all 200 vehicles in the council fleet. Derby City Council would also like to deploy Safety Center in the council’s grey fleet of employees who use their personal cars for business travel.

“We plan to offer council employees a reduction in their insurance premiums if they install Safety Center in their own cars,” said Aidan Ryrie, Derby City Council’s Road Safety Team Leader. “It’s not just the council who will benefit from the introduction of GreenRoad. We are partnering with local employers to encourage them to use GreenRoad Safety Center and adopt a culture of road safety for the benefit of our entire community. We feel it is imperative that we do everything we can to reduce our risk of crashes and casualties.”

“GreenRoad has incredible technology that dovetails nicely with Derby City Council’s priority to reduce costs and encourage more sustainable travel,” said Stan Werbinski, Road Safety and Travelwise Manager, Derby City Council. “We feel that with GreenRoad we are on the verge of something huge. Our insurance partner is also watching these events closely.”

GreenRoad Safety Center rates driving skills without invading the driver’s privacy or tracking their location. An in-vehicle sensor collects information on more than 120 different driving manoeuvres. These are constantly analysed to give the driver feedback about their driving and the areas that need improvement. Individual drivers receive instant feedback from a small display on the dashboard. The driver and the fleet manager have access to more detailed analysis of driving skills and recommendations for improvement through a password-protected web site.

GreenRoad clients have reduced accidents by an average of 54 percent and lowered accident costs by an average of 65 percent.

“There is a sense of momentum as we partner with more and more local authorities,” said Aidan Rowsome, vice president, GreenRoad EMEA. “Whether these councils first approach us with a desire to reduce crashes, insurance premiums or fuel consumption, they all end up benefiting from safer driving with GreenRoad.”

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

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Dr. Ursula Ron
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