LONDON, UK – February 14th, 2014 – GreenRoad, a leader in driver behavior, today announced that Epsom Coaches Group has deployed GreenRoad across its fleet of more than 120 vehicles. The bus and coach operator based in Epsom, Surrey, is using GreenRoad to give drivers real-time feedback on their performance, resulting in fewer risky maneuvers and a smoother, safer ride for passengers.
“I admit to having been an outspoken critic of telematics in the past. I spent many years evaluating various technologies but was unconvinced of its value until now. As the technology has evolved I can now see for myself that GreenRoad delivers true value for the driver, operator and passenger,” said Epsom Coaches Group’s Managing Director, Steve Whiteway.
One of the key factors in Epsom Coaches’ decision was GreenRoad’s ease-of-use. The intuitive design of its web and smartphone app interface makes it easy for managers and drivers to understand behavior patterns at a glance and immediately act on that information.
The benefits of GreenRoad are amplified when it is part of a wider change management program that provides the support and encouragement to change driving habits. To that end, Epsom Coaches will be undertaking a driver training program for its 300 drivers in partnership with Zawada Consulting.
“Epsom Coaches is known for its high standards across the board but particularly in health and safety. However, the team realized that if they could analyze driver behavior and provide instant feedback on driver skills, they could increase that level of professionalism even further. By deploying GreenRoad, Epsom Coaches will not only reduce driver risk but also has the potential to make savings by cutting fuel consumption, reducing vehicle wear-and-tear and mitigating the impact of rising insurance premiums,” said Andy Cozens, director of sales, GreenRoad.
GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
Dr. Ursula Ron
Online Marketing Manager