GreenRoad and Eco-Edge Partner to Help Fleets Improve Fuel Economy

By David Ripstein - CEO

Driving Behavior Improvement Service Increases Safety, Reduces Environmental Impact of FleetsREDWOOD SHORES, Calif., and CHANDLER, Ariz. – August 17, 2009 – GreenRoad, a global pioneer in improving driving behavior, and Eco-Edge, a leader in improving fleet profits while reducing environmental impact, have entered into a service distribution relationship. Eco-Edge has added the GreenRoad Service to a carefully selected set of eco-efficient solutions that it recommends to fleets looking to optimize profitability utilizing environmentally sustainable methods.

“Eco-Edge strategies give fleets a competitive edge. The GreenRoad Service enhances that outcome in a budget-friendly way that can include a 90-day return on investment. At the same time, it is also easy to administer and use,” said Debra Johnson, president of Eco-Edge. “Given that poor driving habits can affect both fuel economy and emissions by more than 30 percent, GreenRoad is a ‘triple bottom line solution,’ benefitting fleet employees, profitability and the environment.”

Eco-Edge, acting as an advocate for its fleet customers, only represents eco-efficient technologies identified as best in class through Eco-Edge’s rigorous evaluation of their ability to save money and reduce environmental impact. GreenRoad is the first solution Eco-Edge has selected that combines safety and fuel economy.

GreenRoad will expand Eco-Edge’s impact with a holistic approach that integrates immediate, objective in-vehicle driver feedback, detailed reporting, performance coaching and risk analysis.

“We are proud to partner with experts in environmental solutions and to have earned Eco-Edge’s validation as a best-in-class service to help fleets increase fuel efficiency and reduce carbon emissions by affecting driving behavior change,” said Dan Steere, president of GreenRoad.

About Eco-Edge

Eco-Edge is an award-winning distribution and consulting company working with fleets and industrial operations as a resource and advocate for improving profits and reducing environmental impact.  Eco-Edge matches companies with innovative eco-efficient solutions to achieve optimal performance and profitability from their fleets and equipment with improved fuel economy, reduced maintenance costs and more efficient and effective operations utilizing environmentally sustainable methods.  Eco-Edge consults with fleets ranging in size from two engines to thousands, locally, nationally and internationally, to help validate claims of green technologies and improve operational effectiveness.  For more information, visit

About GreenRoad

GreenRoad is the pioneer and world’s leading provider of a comprehensive service to improve driving behavior.  GreenRoad helps commercial fleets, insurers and consumers measure, improve and sustain safe and fuel-efficient driving behavior.  The service integrates real-time, in-vehicle feedback, coaching, reporting and risk analysis tools to empower drivers to improve immediately.  GreenRoad’s system is cost-effective, automated and fully scalable.  Customers typically reduce crashes by up to 50 percent and cut fuel usage and emissions by up to 10 percent.  The company is headquartered in Redwood Shores, Calif., with sales offices throughout the U.S. and UK and an R&D Center in Israel.  Investors include Benchmark Capital, Virgin Green Fund, Amadeus, Balderton Capital and DAG Ventures.


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