GreenRoad and Fleet Response Partner to Improve Driving Behavior

By David Ripstein - CEO

GreenRoad and Fleet Response Partner to Improve Driving BehaviorRedwood Shores, Calif. – April 16th, 2009 – GreenRoad, a global pioneer in improving driving behavior, has entered into a sales channel relationship with Fleet Response, a leader in custom designed accident management and safety services. Fleet Response will offer GreenRoad’s driving behavior improvement service to its thousands of existing, as well as new, corporate fleet drivers.

Fleet Response provides accident management, vehicle maintenance and driver safety programs, as well as accident data analysis, to fleets nationwide. Fleet Response is the fleet management industry’s first provider to incorporate GreenRoad’s service. GreenRoad enables risk and safety professionals to implement corporate driving policies focusing on safety and efficiency.

“Changing driving behavior is the most immediate and cost-effective way for fleets to reduce vehicle collision costs and improve fuel economy,” said Scott Mawaka, president and COO, Fleet Response. “GreenRoad’s service complements our offering by helping fleets gain insight into what is happening on the road in a way that will directly impact their bottom line. GreenRoad adds an important preventive component to our solutions for the fleet, risk management and insurance industries.”

GreenRoad will expand Fleet Response’s driver safety offering with a holistic approach that combines immediate, objective in-vehicle driver feedback, detailed reporting, performance coaching and risk analysis. Commercial fleets that implement the GreenRoad service typically achieve an immediate 54 percent reduction in the frequency and severity of at-fault crashes and a seven percent to 11 percent improvement in fuel economy. GreenRoad’s system is fully scalable and deployed in thousands of vehicles across commercial fleets in the U.S. and Europe.

“We are excited to partner with Fleet Response to augment their fleet management offering and bring GreenRoad’s innovative safety services to commercial fleets,” said Dan Steere, CEO of GreenRoad. “By partnering with another industry leader, we enable our joint customers to combine best of breed solutions in both driving behavior and fleet management.”

Fleet Response customers can buy the GreenRoad service through Fleet Response today. For more information, visit GreenRoad (booth #1641) and Fleet Response (booth #1728) at the RIMS Annual Conference and Exhibition 2009.

About Fleet Response

Established in 1986, Fleet Response is a leader in custom designed fleet services to the corporate fleet industry. Built from an insurance background, Fleet Response specializes in providing accident management services to corporations who self insure physical damages to their fleet. Fleet Response is located in Cleveland, Ohio, and has grown considerably from a small business to a thriving mid-size company. Operating on the founding principles of innovation, professionalism, and effectiveness, Fleet Response clients include Fortune 500 companies and fleets ranging from 50 to 25,000 vehicles. For more information, visit

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

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