GreenRoad Opens Data to Third Parties with New Integration Platform

By David Ripstein - CEO

REDWOOD CITY, CA – September 13, 2011 — GreenRoad, a leader in driving performance and safety management, today announced a new open integration platform designed to help customers maximize the value of their GreenRoad generated data and automate management of their fleet information in the GreenRoad system. The new GreenRoad open integration platform delivers a set of Internet standards- based interfaces to enable integration of GreenRoad data and capabilities with customers’ internal enterprise safety, productivity and fleet management systems as well as fleet vendor and mobile resource management (MRM) solutions.

These include:
Live Data Delivery Interface: This web services interface delivers streaming GPS data collected by GreenRoad in-vehicle devices to customer or partner systems. This enables customers to further leverage their GreenRoad investment by using GreenRoad-generated data to power their choice of 3rd party fleet / MRM applications without the need to install additional hardware or pay for additional wireless data costs. Fleet Administration Automation Interfaces: This set of web services interfaces enables automated management of vehicle, user and organizational information in GreenRoad. This allows customers to automatically synchronize GreenRoad with master data sources such as a fleet management application or an HR application where this information is stored and managed.

Behavioral Insight Interfaces: Delivered through common file transfer reports, this data reflects driver safety scores, event, trip insights and event insights that can be integrated with driver risk profile risk management and business intelligence systems.

“Our mission is to transform driving culture and deliver the best drivers on the road, and GreenRoad customers have benefited from excellent results in this regard,” said Glenn Pereira, director of product marketing for GreenRoad. “We are also committed to enabling customers to leverage fleet management and information solutions that best satisfy their broader fleet operations management needs. Our open integration platform allows customers to accomplish this while leveraging their investment in the GreenRoad in-vehicle system, building on GreenRoad-generated driver and vehicle insights and minimizing the time and effort required to integrate GreenRoad data with their internal and vendor-provided systems.”

DP&C Enterprises Enhances Supply Chain Management Solution with GreenRoad-generated GPS Information

GreenRoad partner, DP&C Enterprises, is using GreenRoad open integration interfaces to enhance their supply chain efficiency solution, DP&C SmartFleet. Live GPS data collected by the GreenRoad in-vehicle system is delivered to the DP&C application enabling customers to streamline their ERP system. Job status is now enabled by GPS location and Geofence technology, facilitating time and exception management. Operations have been streamlined to minimize data input, replace paper, fax and phone communication; optimizing delivery, customer service, and vendor management.

“Integrating GreenRoad-collected GPS data with the DP&C SmartFleet transportation, logistics, and distribution management application increases the efficiency of the fleet and enhances the visibility of mobile inventory. Leveraging data from the GreenRoad in-vehicle system gives customers a double ROI, providing both vehicle lifecycle and crash savings as well as the most comprehensive management of fleet assets,” said Keith Spero, president, DP&C Enterprises. “Using the open GreenRoad interfaces made the integration work quick and easy, and results in a more-robust, more efficient, more valuable customer investment.” GreenRoad’s new open platform interfaces are available now. For more information please see

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager