Rolling V Selects GreenRoad to Enhance Safety of its Fleet

Leader in safe school bus transport looks to surpass record safety levels, raise bar for pupil transportation in New YorkREDWOOD SHORES, CALIF. – July 27, 2009 – GreenRoad, a global pioneer in improving driving behavior, today announced that Rolling V Bus Corp, a full-service school bus and charter bus company serving the Hudson Valley and the Catskills, has selected the GreenRoad Service to increase safety across its fleet and reduce fuel and maintenance costs associated with inefficient driving. GreenRoad’s automated, customizable service helps drivers identify and correct risky driving behavior in real time.

Safe driving behavior is of paramount importance to Rolling V. Its school bus division provides transportation services to more than 7,000 school children in grades K-12 in six school districts across two counties. The company holds an exceptional safety record with less than one chargeable accident per 1,000,000 passenger miles and regularly scores among the highest in the state in New York State Department of Transportation’s bi-annual bus safety inspection list.

“All of our processes, practices and protocols are designed to ensure the safest school bus transportation network possible,” said Phil Vallone, president, Rolling V Bus Corp. “GreenRoad’s comprehensive service presents a tremendous opportunity for us to surpass our own record and further raise the bar for transportation safety in New York.”

According to the National Association of State Directors of Pupil Transportation Services, there are approximately 450,000 school buses operating in the U.S. New York is the U.S. leader in school bus transport with approximately 2.3 million pupils, or 10 percent of the nation’s students, riding New York’s 50,000 school buses each day (New York State Education Department).

GreenRoad’s Service combines in-vehicle technology with integrated web-based applications that continuously rate driving skills and behavior, train drivers in real time by providing feedback – in the form of a red-yellow-green LED display – as they drive, and sustain behavior improvements through constant reinforcement. Drivers are positively motivated to change their behavior behind the wheel. At the same time, fleet management and risk and safety professionals gain insight into driving behavior and have the tools they need to help drivers achieve specific safety and fuel efficiency goals. Customers typically reduce crashes by up to 50 percent and cut fuel usage and carbon emissions by up to 10 percent.

“Our drivers are professionals committed to providing the safest transportation possible to the passengers they serve so they have embraced the objective, non-intrusive feedback they receive from GreenRoad and the opportunity it affords them to become even better drivers,” added Vallone.

“Rolling V is using an innovative approach to take safety to an even higher level. Rolling V is establishing itself as the leader in safe school bus transportation in New York and a model for the industry nationwide,” said Dan Steere, CEO of GreenRoad. “As a primary means of transportation to and from school for the majority of K-12 students in the U.S., it is imperative that the school bus industry continue to lead in safety.”

About Rolling V Bus Corp

Rolling V is a proud member of the New York School Bus Contractors Association. The company is family-owned and operated by the Vallone and DeSabato families. The Vallone family has been in the passenger transportation business for more than 50 years. For more information, visit

About GreenRoad

GreenRoad is the pioneer and world’s leading provider of a comprehensive service to improve driving behavior. GreenRoad helps commercial fleets, insurers and consumers measure, improve and sustain safe and fuel-efficient driving behavior. The service integrates real-time, in-vehicle feedback, coaching, reporting and risk analysis tools to empower drivers to improve immediately. GreenRoad’s Service is cost-effective, automated, and fully scalable. Commercial fleets that implement the GreenRoad Service typically reduce crashes by up to 50 percent and cut fuel usage and emissions by up to 10 percent. The company is headquartered in Redwood Shores, California, with sales offices throughout the U.S. and UK and an R&D Center in Israel.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager