School Buses to Reach New Level of Safety and Fuel Economy with GreenRoad and Atlantic Express Partnership

REDWOOD SHORES, Calif. – August 25, 2010 – GreenRoad, a leader in driver safety and efficiency, and Atlantic Express Transportation Corp., one of the largest providers of student bus transportation in North America, today announced their partnership.  Atlantic Express is installing the GreenRoad 360™ service – including the leading real-time feedback technology that improves driving decisions and performance – in its school buses.

GreenRoad goes beyond traditional driving safety tools, regulation and life-saving features like air bags that are designed to stem the impact of unsafe driving, but not the cause.  Instead, GreenRoad targets driving decisions – responsible for 90% of all accidents according to a seminal study by the US Department of Transportation (Treat et. al.) – as the single biggest variable to improving performance, and safety.

“Parents put a tremendous amount of trust in us to transport their children safely to and from school every day and GreenRoad’s innovative technology will help us ensure we have the safest and most efficient drivers on the road,” said Domenic Gatto, CEO and President of Atlantic Express.  “Periodic classes and training sessions have been the standard tool to date to enhance driver performance.  But with GreenRoad, we can go beyond this to offer our drivers real-time feedback that allows them to constantly make improvements to their performance – the best way to guarantee each driver is at the top of his or her game, every second of the day.”

Atlantic Express is one of the largest providers of school bus transportation in North America with a long history of leading the industry in safety and innovation.  It anticipates that GreenRoad will not only significantly improve driver safety but also reduce fuel consumption and emissions – making their buses among the most eco-friendly on the road.

A typical GreenRoad customer sees up to a 50% reduction in accident costs and a 10% reduction in fuel-consumption and emissions.

GreenRoad’s innovative approach to maximizing driver efficiency is transforming the way the industry views both safety and sustainability.  Its proprietary technology-based service, GreenRoad 360, provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, maneuvers and patterns.  As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviors – the key to creating more fuel-efficient and safer drivers.

“At GreenRoad, our goal is make the roads safer and greener – and for us, there is nothing more rewarding than ensuring the safe transport of children,” said Dan Steere, CEO of GreenRoad.  “And because GreenRoad saves the average fleet $1,000 – $4,000 a year, per vehicle, school districts can use more of their money for education, where it belongs.”

Atlantic Express’ drivers and transportation managers are provided access to web-based performance reports and analysis as part of GreenRoad’s solution.  It chose the system for its ability to empower its drivers and fleets to reduce accidents, improve fuel economy and reduce overall vehicle operating costs.

GreenRoad has been recognized with numerous awards in the areas of safety, technology and sustainability, including recent awards like the Mass Transit Top Tech Innovators of 2010, Connected World’s 2010 Innovation Award and Frost & Sullivan’s 2010 Best Practices Award for Green Excellence, among others.

About Atlantic Express

Atlantic Express Transportation Corp., one of the largest providers of bus transportation in North America, was founded in 1964 with a 16-van operation. Through hands-on management, dedication to clients, regard for passenger safety and efficient, on-time service, Atlantic Express grew to several thousand vehicles operating from numerous facilities throughout the U.S., staffed by the best operations and maintenance personnel in the industry.  With over 40 years of experience, Atlantic Express has developed a reputation for excellence, with unmatched standards in safety, quality and reliability.  Its experience makes a real difference in the quality of service school districts receive. Atlantic Express provides a myriad of services for different transportation needs.  In 1989, a coach division was added to augment the successful school bus company.  Its fleet of luxury European-style coach buses moves thousands of passengers every day.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

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Dr. Ursula Ron
Online Marketing Manager