Sullivan Buses Selects GreenRoad to Cut Accident Rate, Reduce Insurance Risk

Risky Driving Behaviour Reduced by 53 percent, Resulting in Lowered Insurance Premium

LONDON, UK, October 5th 2009 – GreenRoad, a global pioneer in improving driving behaviour, today announced that Sullivan Buses in Hertfordshire is rolling out GreenRoad’s service across its fleet to improve driver and passenger safety.  In the first eight weeks using GreenRoad’s service, Sullivan Buses reduced the number of high-risk driving manoeuvres by 53% and negotiated an improved insurance premium through its insurance broker, Belmont International.

For the first phase of deployment in July 2009, Sullivan Buses started using GreenRoad’s automated driver coaching service in 20 higher mileage buses that cover railway replacement services. Before implementing the GreenRoad service, Sullivan Buses experienced on average one insurance claim per week, but that figure has fallen to zero since GreenRoad’s service was deployed.

Belmont International, the UK’s leading Insurance broker specialising in passenger transport, introduced Sullivan Buses to GreenRoad. When the driver risk dropped dramatically after just weeks, Belmont helped Sullivan Buses negotiate a better insurance deal with its insurer.

GreenRoad continuously measures and analyses the manoeuvres that most impact safe driving, fuel efficiency and emissions; and focuses driver-specific feedback accordingly. GreenRoad combines automated in-vehicle driver coaching with integrated web-based applications that continuously rate driving skills and behaviour. Sensors analyse up to 120 risky driving manoeuvres, and drivers receive real-time feedback on a red-amber-green LED display.

Belmont and GreenRoad joined forces in November 2008 to develop a combined insurance and risk management approach aimed at improving accident rates and associated costs for the bus and coach industry.  By partnering with GreenRoad, Belmont has access to vastly improved management information that makes it far easier to predict fleet risks and offer specific risk management interventions. This in turn helps both Belmont and the operator to negotiate improved insurance premiums and support with insurers, as proven with Sullivan Buses.

“Previously we used mystery shoppers on our buses to report back about driving skills. This could never provide a complete picture as mystery shoppers can’t go on school buses and dead mileage between routes where experience has shown that professional standards can slip,” said Dean Sullivan, managing director, Sullivan Buses. “Now with GreenRoad’s service, we have 100 percent visibility of our drivers and their skills. We have backed this up with an incentive programme that rewards the best driver of the week as well as all green and amber drivers on a sliding scale. The combination of GreenRoad’s service and the incentive programme is already proving to be a winner.”

GreenRoad provides operators with real time information that enables them to see where problems are occurring, heightening their understanding of the risks faced and solutions needed.  This gives insurers a far clearer understanding of an operator’s claims frequency and severity and enhances their ability to predict profitability.  Armed with this knowledge insurers will be able to create packages and marketing programmes that attract and retain those customers most concerned with safe driving behaviour.

“It is easy to use GreenRoad’s service to produce the reports and highlight particular drivers and certain behaviour. For the benefit of those staff that are unable to log on at home, all drivers receive a weekly report with their scores and a comparison with the average depot score. We also publish the depot scores on our performance notice board. This has really helped to focus attention on the programme,” added Sullivan

GreenRoad’s service will be deployed across the lower mileage buses in Sullivan Buses fleet as part of phase two starting in October 2009.

“Sullivan Buses is starting to see substantial safety benefits from using our service and expects to benefit from fuel savings too,” said Aidan Rowsome, general manager, GreenRoad Europe. “Our success with operators, from Sullivan Buses to FirstGroup, demonstrates that companies of all sizes can see immediate results with our service.”

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

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Dr. Ursula Ron
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