The Way Forward in Client Management! (Archive)

At the end of last month, we held our first UK Best Practise Workshop specifically aimed at the bus and coach industry and in conjunction with our partners, Belmont International (now AJG International). The event was born largely out of feedback that we received at last year’s Coach & Bus Live show from key customers, who highlighted that they would like the opportunity to learn more from the vast experience of the GreenRoad team and to share knowledge with the rest of our large and diverse client base.  This made perfect sense to us, so we soon got to work on pulling together a guest-list made up of around thirty GreenRoad customers and other well-known faces from within the industry.

The event was held at the National Motorcycle Museum in Birmingham and got off to a flying start, with a number of GreenRoad customers sharing the internal communication tools they use to gain drivers’ buy-in, such as change management posters, which were displayed on the walls, whilst others shared detail of their successful bonus schemes, which were of great interest.

GreenRoad CEO, Jim Heeger and Belmont Director, Mark Bunbury updated the audience on the upcoming Roadmaps for each company respectively, with the rest of the day was very interactive and spent with a variety of break-out groups debating some of the key issues facing the industry and customers sharing with each other the way they use of the GreenRoad system and the processes and practices they employ to ensure they make the most of their programs. The day was not really about GreenRoad standing up and talking at people for hours, more about both GreenRoad and Belmont guiding thought processes and allowing the attendees to inspire one another.

The feedback at the end of the day was very positive with a number of clients staying behind to discuss the new ideas intended to take back to their organizations.  The user interaction and networking went down especially well and there were a couple of comments that really caught my ear…  When discussing recognition schemes, Sue Reynolds of Reynolds Diplomat Coaches, a customer since 2009, explained that nearly all of her drivers were ‘friends’ on Facebook and that she was going to post positive comments on the profiles of those drivers that were doing well. A great demonstration of cloud connected feedback!

Another customer was heard saying, of the day itself: “this is the way forward for client management”

Due to the success of this and the general GreenRoad User Group held earlier in the year, these events will soon be becoming regular calendar items.