REDWOOD CITY, CA – November 8, 2011 — GreenRoad, the leader in driving performance and safety management, today announced that Atlantic Express Transportation Corp., one of the largest and most trusted school bus and student transport companies in North America, is now using GreenRoad in more than 2,300 buses serving the greater New York City metro area. GreenRoad is helping Atlantic Express manage efficiency, reduce emissions, create better driver awareness and improve safety skills.
“For over 40 years, Atlantic Express has been committed to providing safe quality service and setting the highest standards in the school bus transportation industry,” said Domenic Gatto, CEO and president of Atlantic Express. “Safety is a top priority in our company; we take the safety of our student passengers and our drivers extremely seriously.”
“We’ve always had an extensive safety program including a network of field supervisors”, said Noel Cabrera, executive vice president of Atlantic Express. “We chose GreenRoad because it provides an in-bus ‘coach’ that is with each driver, every day, every mile. Drivers get immediate feedback and learn which driving maneuvers need improvement. GreenRoad is a way for drivers to improve on their own and become the very best professionals they can be. Field supervisors and managers use the on-line scores and reports to analyze performance trends. The data give us insights we never had before.”
“There is nothing as important as getting students to and from school safely,” said Thomas Ness, vice president corporate and strategic sales, GreenRoad. “By adopting GreenRoad, Atlantic Express is demonstrating their forward-thinking, innovative commitment to safety.”
With a national fleet of over 6,000 buses and coaches, Atlantic Express has always been dedicated to safety, and was an early adopter of GPS technology.
“GPS was good but it wasn’t telling us anything about driver behavior,” said Cabrera. “What’s unique about GreenRoad is its ability to precisely track and measure critical driving actions like braking, turning, lane changing, speeding based on zone limits, idling, etc., and give real-time feedback to the drivers in a simple way. When drivers see ‘red’ flashing they know they have braked too hard or taken a turn too fast. When they see ‘green’ they know they are driving safely. It’s a combination of powerful technology delivered in a simple way.”
Since GreenRoad’s adoption, Atlantic Express has been able to establish a baseline for driver performance. Online reports of driver scores allow managers and dispatchers to easily see which drivers are performing well and which need further individualized driver training.
Success in the Bronx
Atlantic Express is the largest student transporter in the City of New York. In the Bronx alone, it shuttles nearly 10,000 school children to-and-from schools every day. Atlantic Express chose its Bronx operations as one of the first depots for complete GreenRoad deployment.
“Driving buses in an urban setting can be very challenging. Streets are congested and there are lots of starts and stops. Drivers need to be hyper-vigilant to maintain safety on the roads. With GreenRoad, our drivers are getting immediate, real-time feedback that helps them learn which areas of the route demand more caution,” said Charles Butera, general manager of New York City. “We appreciate the new online reports that tell us which drivers need individual attention. GreenRoad helps us work with our drivers in ways we could not before. Additionally, fuel conservation results in less fuel emissions. ”
John Johnson, senior school bus driver at Atlantic Express, said “the GreenRoad red-green-yellow lights give me confidence that I’ve been driving safely.”
Atlantic Express is one of the largest and most trusted providers of school bus transportation in North America with over 40 years of experience and a professional team of transportation experts that is second to none. The company’s national reputation for high standards in safety, quality and reliability make Atlantic Express the transportation provider of choice for some of the nation’s largest and most complex school districts. For more information, visit www.atlanticexpress.com
GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
Dr. Ursula Ron
Online Marketing Manager