April 23rd 2012, London — Freight Transport Association (FTA) today announced that it is offering its members an exclusive 10% discount on GreenRoad, enabling its members to achieve faster ROI with enhanced safety and reduced fuel consumption.
GreenRoad is the leader in driver performance and safety management, with its drivers logging over 7.4 billion miles in 2011. It gives drivers instant feedback on their performance using green-amber-red LEDs on the dashboard. Using proprietary technology, GreenRoad analyzes the driving and the lights indicate the severity of each maneuver, for example speeding, braking, acceleration, lane-handling and turning.
A typical GreenRoad customer sees up to a 10% reduction in fuel consumption and emissions as well as a 50% reduction in collision costs. Further benefits include reduced vehicle wear and tear and reduced insurance premiums.
FTA and GreenRoad announced a partnership earlier in 2012 including GreenRoad sponsorship of two FTA User Group workshops, the first of which took place on April 12th 2012 and the second will be in October. The aim of these events is to share best practices in the UK’s growing van sector. GreenRoad also writes a regular column for Van Excellence, published in FTA’s monthly Freight magazine.
Van Excellence is an industry-led initiative to raise standards and improve the image of the UK’s van sector and includes a tough accreditation system and a strict code of practice, and is backed by many household names. The launch of Van Excellence in 2010 has been widely welcomed in the industry, and many businesses have joined the scheme. Van Excellence is a standard set by van operators for use by van operators, sharing and formalizing working practices already used by leading companies in the sector.
Mark Cartwright, FTA’s Head of Vans and Light Commercial Vehicles, commented: “GreenRoad’s support continues to play an important contribution in reaching our goals. Its offer of a reduced cost service to our members will only serve to encourage additional improvements to the high operating standards of our members’ fleets, whilst reducing their operating costs.”
“The Van Excellence scheme is raising awareness of how the sector can further raise levels of professionalism,” commented Aidan Rowsome, general manager of GreenRoad. “We trust that the support we are now offering through both the workshops and service discount will help fleet managers to work with their drivers to improve performance and achieve additional savings in accident costs, fuel, insurance and wear-and-tear.”
Van Excellence was launched in April 2010 and now has 110 registered operators running in excess of 135,000 vans.
For further information please contact FTA’s media team on 01892 552255/01892 552253 or, out of hours, on 07818 450425.
GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
Dr. Ursula Ron
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