GreenRoad To Exhibit At Brake Fleet Safety Conference

June 20, 2016 – GreenRoad, the leading provider of driver behaviour and fleet management solutions, is to exhibit at the annual Brake Fleet Safety Conference on May 26.

Visitors to the event at the St John’s Hotel in Solihull will be shown the advantages of GreenRoad Mobile, the award-winning driver behaviour app.

The app acts as a ‘coach in the cab’, warning drivers when they stray from a safe, smooth driving style while also alerting fleet managers about risky driving.

Launched last year, it works on a smartphone or tablet device and is ideally suited for fleets in which vehicles are leased, or owned by individual drivers, as no hard-wiring is required.

David Rodriguez, Chief Marketing Officer for GreenRoad, said: “GreenRoad Mobile brings all of the benefits of our successful hard-wired driver behaviour solution into a single app that is highly portable and easy to use on a mobile device.

“Mobile technology is fast outpacing hard-wired solutions and GreenRoad Mobile will make driver behaviour solutions more readily available to a wider range of fleets.

“Many van drivers, for instance, do not have professional driver training yet the even a minor accident can result in disruption to a business and damage to its reputation. A major accident can be ruinous.”

Simple tabs on GreenRoad Mobile will reveal accident hotspots, idling hotspots, and driver safety scores both individually and across the fleet. GreenRoad incentivises drivers by awarding Fleet Elite status to those who demonstrate a safe driving style during 500 hours on the road.

By warning drivers in real time while they are behind the wheel, GreenRoad Mobile ingrains good driving habits, leading to sustainable positive change in the long term. By reducing risky driving manoeuvres, accident-related costs reduce, fuel costs drop and companies benefit from improved fuel economy as a smoother driving style is more fuel-efficient.

The Brake Fleet Safety Conference 2016 will bring together fleet managers and suppliers to share the best practice in managing road risk.

Founded in 2004 GreenRoad has become a global leader in fleet performance management and analytics solutions, helping organisations achieve greater productivity and improved safety and performance through real-time actionable data. GreenRoad’s advanced technology and business intelligence tools help organisations of all types improve driver safety, increase operational efficiencies, and maintain corporate and regulatory compliance while reducing overall risk. Companies no longer have to choose between telematics and safety. With GreenRoad’s safety solution organisations can access real-time GPS tracking, vehicle maintenance, fuel optimisation, resource location and driver behaviour all in one low cost, comprehensive platform.  For more information, please visit