Our executive team brings years of experience, realms of expertise and boundless energy to steer GreenRoad down the road toward success.

  • Zeev Braude
      Zeev BraudeCEO & President
    Most recently, Zeev was founder and CEO of Ryz Media, a social TV platform enabling the convergence of TV content, advertising and social media. Prior to Ryz, he served as Vice-President Sales and Marketing for Xeround, a Big Data, SaaS company.

    Zeev began his entrepreneurial experience as a founding member of MIND CTI (NASDAQ: MNDO). He was a key contributor to the company’s initial public offering in 2000. MIND CTI is a leading global provider of real-time billing and customer care solutions for telecom service providers.

    Zeev has a Bachelor of science degree from the Technion, Israel Institute of Technology.

    • Gili Shalita
        Gili ShalitaChief Financial Officer
      Prior to joining Greenroad as CFO in July 2014, Gili served as CFO of Top Image Systems Ltd (TIS) . Gili’s career also includes Controller of PMC-Sierra Israeli branch (Formerly: Passave) and Risk and Control Manager of Intel Israel. Gili started her career in 2000 working at Ernst & Young Israel, as a CPA in the high-tech practice group.

      Gili is a certified licensed public accountant (Isr.). She holds a B.A. in Economics and Accounting from the Tel Aviv University and an M.B.A. in Finance from the Bar Ilan University.

      • Esti Tirer-Sall
          Esti Tirer-SallSVP Global Human Resources
        Esti brings over 20 years of experience managing strategic HR initiatives for both startups and growth corporations on an international scale.

        Prior to joining GreenRoad, Esti worked for several years as an HR consultant, where she played a key role in recruiting, personnel training and development, benefit administration and contract negotiations.

        Previously Esti was Vice President of Human Resources for Citibank, Israel, with full responsibility for all HR related activities.

        Earlier roles include, VP HR for Expand Networks, an Israeli software company with offices in Tel Aviv, US, UK and Singapore. From 2003 to 2005 Esti served as the Director and later the VP of Human Resources for TTI Telecom, a leading software company with 700 employees.

        From 2000 to 2003, Esti acted as the Director of Global HR for Xacct Technologies, where she oversaw the International HR division, managing territories in Europe, Japan, Hong Kong, Australia, Israel and the US.

        Esti has a Bachelor of Business Administration and Human Resources from Ben Gurion University.

        • Ken McCann
            Ken McCannSVP North America Sales
          Ken is responsible for leading North America new customer acquisition initiatives at GreenRoad.

          Ken has over 25 years’ experience in growing successful sales organizations. Prior roles to GreenRoad include VP of Inside Sales at Telogis, VP of Operations at ZVRS – where he managed Sales and Logistics, and Director of Internet Sales at Fleetmatics.

          Ken has a Bachelor of Arts degree from Columbia College and a MBA from University of Phoenix.

          • Roni Raviv
              Roni RavivChief Technology Officer
            In his role as CTO for GreenRoad, Roni Raviv oversees product innovation, product management and overall technology direction for the company.

            In his multi-disciplinary career, Roni has provided turnkey development and production services to leading U.S. and Japanese companies in the electronic entertainment, toy and game and mobile industries. He holds numerous patents which are licensed to leading companies throughout the U.S., Europe and Japan.

            Prior to GreenRoad, Roni was founder of Megama R&D Ltd., a product development company. He also was co-founder and CTO of Ki-Bi Mobile Technologies Ltd., a technology company traded publicly on the AIM London exchange. Earlier in his career, Roni was senior R&D engineer at Kodak Datatape in Pasadena, CA.

            Roni earned a Masters in Electronic and Computer Engineering from Ben Gurion University, supplemented by postgraduate courses at the University of California, Los Angeles.

            • Arik Hadass
                Arik HadassSVP of R&D
              Arik has 20 years of experience in product development for mobile, SAAS and enterprise and service provider products.

              Most recently Arik was VP of R&D at Newvem, a cloud analytics SAAS that was acquired most recently by Datapipe. Prior to joining Newvem Arik was developing mobile applications also as VP R&D and co-founder at RYZMedia, a social TV platform.

              Previously, Arik was Senior Engineering Director at Cisco Systems, where he led the development of a number of products in the Network Management Technology Group. Arik joined Cisco through the acquisition of Class Data System that developed a policy-based solution for differentiated services in IP networks. Prior to joining Class Data systems, Arik worked at Rad Network Devices developing multi protocol router real time software.

              In his role in GreenRoad, Arik oversees the engineering of GreenRoad’s end-to-end solution, including the SAAS-based user portal, mobile applications and in-vehicle hardware devices.

              Arik has a Bachelor of Science in Computer Engineering from the Technion, Israel Institute of Technology and and an MBA from Tel Aviv University.