Our executive team brings years of experience, realms of expertise and boundless energy to steer GreenRoad down the road toward success.

  • Zeev Braude
      Zeev BraudeCEO & President
    Most recently, Zeev was founder and CEO of Ryz Media, a social TV platform enabling the convergence of TV content, advertising and social media. Prior to Ryz, he served as Vice-President Sales and Marketing for Xeround, a Big Data, SaaS company.

    Zeev began his entrepreneurial experience as a founding member of MIND CTI (NASDAQ: MNDO). He was a key contributor to the company’s initial public offering in 2000. MIND CTI is a leading global provider of real-time billing and customer care solutions for telecom service providers.

    Zeev has a Bachelor of science degree from the Technion, Israel Institute of Technology.

    • Gili Shalita
        Gili ShalitaChief Financial Officer
      Prior to joining Greenroad as CFO in July 2014, Gili served as CFO of Top Image Systems™ Ltd (TIS™) . Gili’s career also includes Controller of PMC-Sierra Israeli branch (Formerly: Passave) and Risk and Control Manager of Intel Israel. Gili started her career in 2000 working at Ernst & Young Israel, as a CPA in the high-tech practice group.

      Gili is a certified licensed public accountant (Isr.). She holds a B.A. in Economics and Accounting from the Tel Aviv University and an M.B.A. in Finance from the Bar Ilan University.

      • Oded Shtemer
          Oded ShtemerCOO
        Oded has more than two decades of experience managing large service and operations systems. Prior to GreenRoad, Oded was a vice president at electric car venture Better Place and served as CEO and president of Hefestus Ltd., a manufacturer of packaging and sealing machines that significantly extend a product’s shelf life.

        Earlier roles include management positions at Shlomo Group (New Kopel) and Albar, where he established and managed all of the service, logistic and operating systems for organizations serving thousands of customers and vehicles. Oded also served as the director of engineering systems and process manager for the Ben Gurion Airport 2000 Project team, from the project’s inception through construction. Oded began his career in New York with UPS, the largest forwarding company in the world, where he held various managerial positions in industrial and administrative engineering and operations management related to the company’s ground and air activities.

        Oded has a Bachelor of Science in Industrial Engineering from the Polytechnic University in New York.

        • Yishai Horn
            Yishai HornHead of Marketing
          Yishai’s marketing and strategy experience spans 15 years in leading B2C and B2B technology companies.

          Prior to GreenRoad, Yishai headed the Marketing and Strategy Wing at Orange Israel (NASDAQ: PTNR). Before Orange, Yishai served as Director of Strategy for the electric car venture Better Place. Yishai’s career also includes marketing and strategy positions at Microsoft Inc. (NASDAQ: MSFT), as Head of Business Planning in Israel, and at Comverse Technology Inc. (NASDAQ: CNSI), where he worked as Product Marketing and Strategy Director.

          In his role in GreenRoad, Yishai oversees the company’s strategy, go-to-market and positioning, and leads the day-to-day marketing and communication activities.

          Yishai holds a BA in Economics from Ben Gurion University (Honors.), MSc in Marketing from Philadelphia University (Honors.) and an MBA from the Tel Aviv University (Honors).

          • Roni Raviv
              Roni RavivChief Technology Officer
            In his role as CTO for GreenRoad, Roni Raviv oversees product innovation, product management and overall technology direction for the company.

            In his multi-disciplinary career, Roni has provided turnkey development and production services to leading U.S. and Japanese companies in the electronic entertainment, toy and game and mobile industries. He holds numerous patents which are licensed to leading companies throughout the U.S., Europe and Japan.

            Prior to GreenRoad, Roni was founder of Megama R&D Ltd., a product development company. He also was co-founder and CTO of Ki-Bi Mobile Technologies Ltd., a technology company traded publicly on the AIM London exchange. Earlier in his career, Roni was senior R&D engineer at Kodak Datatape in Pasadena, CA.

            Roni earned a Masters in Electronic and Computer Engineering from Ben Gurion University, supplemented by postgraduate courses at the University of California, Los Angeles.

            • Arik Hadass
                Arik HadassSenior VP, R&D
              Arik has 20 years of experience in product development for mobile, SAAS and enterprise and service provider products.
              Most recently Arik was VP of R&D at Newvem, a cloud analytics SAAS that was acquired most recently by Datapipe. Prior to joining Newvem Arik was developing mobile applications also as VP R&D and co-founder at RYZMedia, a social TV platform.

              Previously, Arik was Senior Engineering Director at Cisco Systems, where he led the development of a number of products in the Network Management Technology Group. Arik joined Cisco through the acquisition of Class Data System that developed a policy-based solution for differentiated services in IP networks. Prior to joining Class Data systems, Arik worked at Rad Network Devices developing multi protocol router real time software.

              In his role in GreenRoad, Arik oversees the engineering of GreenRoad’s end-to-end solution, including the SAAS-based user portal, mobile applications and in-vehicle hardware devices.

              Arik has a Bachelor of Science in Computer Engineering from the Technion, Israel Institute of Technology and and an MBA from Tel Aviv University.