GreenRoad’s Website – Privacy Policy

GreenRoad Driving Technologies Ltd. its subsidiaries and affiliates, d/b/a GreenRoad (“GreenRoad” or “we”) respects the privacy of its Site’s users (“User” or “you”) and is committed to protect its Users’ personal information. We believe that you have a right to know our practices regarding the information we may collect and use when you use our primary website at (the “Site”). Please read the following carefully to understand GreenRoad’s views and practices regarding your Personal Information (defined below) and how GreenRoad will treat it.

1. Who we are

In this policy, references to GreenRoad, or to “we” or “us” are to: (i) GreenRoad Driving Technologies Ltd., which is a registered company in the state of Israel at 26 Harokmim St., Holon, Israel; (ii) GreenRoad Technologies UK Ltd. which is a registered company in the UK at  Parker Russell Level 30, The Leadenhall Building, 122 Leadenhall Street, London, England, EC3V 4AB; and (iii) GreenRoad Inc. which is a registered company in the US at 1320 Arrow Point Dr Suite #404, Cedar Park, TX 78613, USA   Individuals wishing to contact us about data protection issues may do so by writing to us at the above address or by emailing us at

Our data protection officer is Mr. Nir Yaffe which may be contacted by sending an email to

2. Your acknowledgment of this policy

This Privacy and Cookie Policy (“Privacy and Cookie Policy”) details how your Personal Information collected via the Site is used and processed by GreenRoad.



3. Which information may we collect about Users?

We collect from Users of our Site, two types of data and information:

3.1. Non-personal Information. The first type is non-identifiable and anonymous information. Non-Personal Information, which is being gathered, consists of technical information and behavioral information that does not pertain to a specific individual (“Non-Personal Information”).

You may access and browse the Site without disclosing Personal Information, although, like most websites, we passively collect certain Non-Personal Information from your devices, including: (i) technical information such as the type and version of your device and its operating system, the type of browser, screen resolution, device browser and keyboard language, Wi-Fi connectivity and the type and name of your device and/or browser, etc; and (ii) behavioral information which may include the User’s click-stream on the Site, the activities of the User on the Site and additional information of a similar nature (collectively, “Technical and Behavioral Information”). We may also use third-party service providers such as Linkedin, Livechat and Google Analytics to obtain detailed analytics and User’s behavior

Please note that we or our third party service providers will collect such Technical and Behavioral Information by using certain technologies such as Cookies (as further detailed below under Section 12 “Cookies and Similar Technologies “).

3.2. Personal Information. The other type of information we collect is information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person (“Personal Information”), including:

3.2.1.  Personal Information which is provided voluntary:

  • Communications with GreenRoad: Personal Information you provide us as part of any communications with GreenRoad, by any means, including by approaching our customer services or during sales calls. You will provide us some or all of the following details: full name, e-mail address, phone number (not mandatory), company, job title, country, fleet size and IP address. We may record such calls for quality assurance purposes and in order to improve our services.
  • Contact Details: when you enquire about GreenRoad’s services from the Site (including via our Contact US and Request a Demo forms), we will ask you to provide us some or all of the following details: full name, e-mail address, phone number, company, job title, country and total fleet size. A free text message may also be provided. You may also voluntarily join our mailing list by providing us with your email address.
  • Job Applicants: information you provide us when applying for a position via the “Careers” page available on the Site, as further detailed under Section 3.2.3 below.

3.2.2.  Personal Information collected via technology:

  • Geolocation data and the identity of your company: while using the Site we will access, collect, process, monitor and/or remotely store “geolocation data”, including through the collection of IP addresses and other similar information to determine your location for the purpose of providing a localized version of our Site and for security purposes.
  • Technical and Behavioral Information: to the extent that the Technical and Behavioral Information detailed above under Section 3.1 will be linked to or associated with a specific individual then such information will be considered as Personal Information.
  • Identifiers: such as Internet Protocol (IP) address, your Unique Device Identifier (UDID), or another unique identifiers.

3.2.3. Personal Information relating to job applicants:

You may use the “Careers” page available on our Site in order to apply for a position at GreenRoad and send us your CV, and in such case the following applies:

  • The Personal Information collected as part of the application process, including any Personal Information included in your CV, may be accessed by our HR department and/or by GreenRoad managers, worldwide, solely for the purposes of evaluation and to enable us to contact you with respect to the recruitment process.
  • If you submit an application on behalf of a third party, you hereby acknowledge that such third-party was made aware of this Privacy and Cookie Policy and has granted his/her consent to the processing of his/her Personal Information by GreenRoad.
  • GreenRoad will retain Personal Information collected from applicants solely for the period that is necessary for the purposes set forth under this Privacy and Cookie Policy or for the maximum statutory period in which a claim with respect to the recruitment process may be brought against GreenRoad.
  • Personal Information may be retained for future consideration by GreenRoad (e.g. future positions at GreenRoad) solely to the extent that we receive your permission.
  • Please note that if you have successfully recruited to work for GreenRoad, any Personal Information collected as part of the application process may be retained by GreenRoad for the purposes of your employment.

3.3.   Please note:

  • We may cross-reference Personal Information with other Personal Information we have about you and any Non-personal Information connected or linked to or associated with any Personal Information shall be deemed as Personal Information as long as such connection, linkage or association exists.
  • We use third-party tracking services and usage logs, to track and analyze data from Users of the Site and for purposes of security and fraud prevention (for more information please refer to Section 10 below). We may also use cookies to gather information regarding your use of the Site and the information for which you searched and accessed (for more information please refer to Section 12 below).

4. How do we collect information about our Users?

There are two main methods we use to collect information:

4.1. We collect information through your entry, connection, access and/or use of the Site. In other words, when you access or use the Site we are aware of your usage of the Site, and may gather, collect and record the information relating to such usage. For example, when you use the Site, we gather your Technical and Behavioral Information.

4.2. We collect information which you provide us voluntarily. For example, we collect Personal Information that you provide via the Contact Form on our Site. We will inform you prior to collecting your Personal Information if it is requested on a voluntary basis and the consequences of not providing voluntary Personal Information.

5. What are the purposes of the collection and processing of information?

5.1. Non-personal Information is processed in order to:  

  • Enhance the User’s experience on the Site;
  • Create statistical information and learn about the preferences of Users and general trends on the Site (e.g. understand which features are more popular than others); and
  • Keep the Site safe and secured and for prevention of fraud.

5.2. Personal Information is processed in order to:

  • Enable the operation of the Site;
  • Managing and improving the Site, systems and infrastructure ;
  • Contact you by telephone and/or by email with further information relating to our products or services which you enquired about via the Site;
  • Add your contact details to our mailing list for the purposes of sending you information about our products and services by email, SMS, phone, through web-browser notification or through the post (having first obtained your consent and subject to your right to opt-out of marketing messages at any time by following the instructions in such message or by contacting us at: .)
  • Contact you for the purpose of processing your job application (having first obtained your consent and subject to your right to withdraw such consent at any time);
  • Personalize your experience on the Site (e.g. geolocation data shall be used to provide you with a localized version of the Site (where available));
  • Ensure that content on the Site is presented in an optimal way for you and for your device (e.g. tablet, mobile phone);
  • Send you by email, SMS, phone, through web-browser notification or through the post updates, notices, announcements, and additional information related to GreenRoad including with respect to changes made to our Site’s terms of use and privacy policy;
  • Conduct internal operations, including troubleshooting, data analysis, testing, research and statistical purposes;
  • Keep the Site safe and secured and for prevention of fraud and crime;
  • Comply with our legal obligations and in order to be able to protect our rights and legitimate interests, including in order to improve the Site;
  • Providing you with support and responding to your queries, feedback, claims and/or disputes;
  • Identifying, developing, and marketing products and services that we believe will interest you; Maintain our data processing records and general administrative purposes;
  • Responding to court orders, subpoenas or other legal processes with which GreenRoad is required to comply;
  • Complying with legal, regulatory and other requirements;
    • Email tracking – we may use tracking technology within the email we may send you in order to improve interactions with you and to better understand whether our emails were opened and read, and such tracking may include capturing the time and date in which you opened our email messages and the type of device you use to open such emails.

Note to our Users in the EU, UK, or Switzerland:

In order for GreenRoad to process your Personal Information, as detailed herein, such processing must be justified by a “basis” for processing. Please note that the Personal Information processing activities detailed herein may be justified on the basis that:

  • the processing is based on your consent – where you provide us with your consent to contact you for marketing and job application purposes or when we use cookies to collect information about your use of the Site, you will be asked to consent to such activities before we can process such information. If you choose not to give us your consent for such processing activities, or if you decide later to remove your consent, this may affect our ability to provide you with the services available on our Site;
  • the processing is necessary for performance of a contract or in order to take steps prior to entering into a contract – usually your Personal Information will be provided to us because you are interested in engaging with GreenRoad for the purchase of our products and services. As such, we rely on this basis for processing activities that are required in order enable you to use the Site and to let you know of changes to our Site’s terms of use and privacy policy;
  • the processing is necessary to comply with a legal obligation – we may process your Personal Information for disclosure of information to authorities; and
  • the processing is in our legitimate commercial interests – subject to your interests and fundamental rights, under our legitimate interest in marketing our products and services via the Site and offering the public comfortable and safe access to our Site, we shall process all other Personal Information processing activities described herein, such as the processing of your Personal Information in order to personalize the Site, assisting us to prevent crime and fraud, our internal operations, maintaining records and email tracking. We may also use the information contained in certain cookies and other such files or tags consists based on such ground for our legitimate interests in a safe and user-friendly presentation of our Site.

Note to non-EU Users:


6. Sharing Personal Information with Third Parties

6.1. GreenRoad respects your privacy and will not disclose, share, rent, or sell your Personal Information to any third party, other than as permitted under this Privacy and Cookie Policy.

6.2. In addition to using the information collected by us for the purposes described under Section 4 above, we may also share your information in the following cases:

  • Local Distributors and Sales Representatives: When you provide us with your contact details via the Site or make certain requests for information about GreenRoad products or services, we may transfer your name and contact information to the local distributor, dealer, reseller or sales representative of GreenRoad products and services that is located close to your location, solely in order to enable us to respond to your request. We identify the nearest distributor, dealer or sales representative using the location that you provided us. Please note that we instruct our local distributors, dealers, resellers and sales representatives to maintain appropriate data security safeguards in place and they are contractually restricted from using your Personal Information for any purpose other than in order to offer you GreenRoad’s products and services, and/or in order to respond to any other specific request that GreenRoad has received from you. We note that such distributors, dealers, resellers and sales representatives may separately ask you to provide your name and contact information for other marketing activities. Any information that you may transfer to them directly will be used by them according to their privacy practices and GreenRoad will not be responsible for their use of such information.
  • GreenRoad Personnel: Personal Information that we collect and process may be transferred to or accessed by personnel of GreenRoad for the sole purpose of enabling the operation of the Site and to contact you (as detailed in Section 4 above). Please note that all GreenRoad personnel that will have access to your Personal Information are under an obligation of strict confidentiality with respect to such Personal Information.
  • Service Providers: we share Personal Information with vendors, commercial software providers, consultants and data processers who perform services on our behalf, including without limitation, companies that provide analysis, messaging services and services which host the Site. Please note that we collect, hold and manage your Personal Information through a third party’s cloud based services, as reasonable for business purposes, which may be located in countries outside of your jurisdiction. For more information regarding our Service Providers, please refer to Section 10 below.
  • In addition, we may share Personal Information in the following cases: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce this Privacy and Cookie Policy or any other agreement or terms of service between you and GreenRoad, and to defend against any claims or demands asserted against us by you or on your behalf; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to protect the rights, property, or personal safety of GreenRoad, its Users or the general public; and (e) when GreenRoad is undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of the assets of GreenRoad (while such acquired company or investor may be located in countries outside of your jurisdiction).

6.3.   For avoidance of doubt, GreenRoad may transfer and disclose Non-Personal Information to third parties at its discretion including without limitation for statistical, analytical and research purposes and for customization, developing and improvement of our Site.

7. Your Rights

GreenRoad acknowledges you have the right to access and change the Personal Information we collect and process. If you wish to access or to correct, amend, or delete Personal Information, please send us an email to: and we will respond within a reasonable timeframe, but in any event no later than permitted by applicable law.

Note to our Users in the EU:

We hereby inform you of the following rights (by virtue of EU law), in respect of your Personal Information:

  • Right to access: you may have the right to request a review of your Personal Information held by GreenRoad.
  • Right to rectification: if the Personal Information processed by GreenRoad is incorrect, incomplete or not processed in compliance with applicable law or this Privacy and Cookie Policy, you may have the right to have your Personal Information rectified.
  • Right to erasure: under certain conditions, you may be entitled to require that GreenRoad will delete or “block” your Personal Information (e.g. if the continued processing of those data is not justified).
  • Right to Portability: you may have the right to transfer your Personal Information between data controllers (i.e. to transfer your Personal Information to another entity).
  • Right to object to or withdraw consent: where that lawful basis for processing your Personal Information is either “public interest” or “legitimate interests”, those lawful bases are not absolute, and you may have a right to object to such processing. If the processing of your Personal Information is based on your consent, you have the right to withdraw your consent to such processing at any time.
  • The right to restrict processing – under certain circumstances, you may have the right to object to the processing of your Personal Information due to your particular situation.
  • Right to lodge a complaint: you have the right to lodge a complaint before the relevant data protection authority or supervisory authority of your jurisdiction.

For more information and to exercise these rights, where applicable, please contact us by sending an email to

8. Location of Your Data

The information collected from you by GreenRoad, as detailed in this Privacy and Cookie Policy, may be transferred to, and stored at, servers which may be located in countries outside of your jurisdiction (e.g. Amazon Ireland) and in a country that is not considered to offer an adequate level of protection under your local laws. It may also be processed by GreenRoad and its suppliers, service providers or partners’ staff operating outside your country.

GreenRoad is committed to protecting your Personal Information and will take appropriate steps to ensure that your Personal Information is processed and stored securely and in accordance with applicable privacy laws, as detailed in this Privacy and Cookie Policy. Such steps include putting in place data transfer agreements or ensuring our third-party service providers comply with GreenRoad’s data transfer protection measures.

Note to our Users in the EU, UK or Switzerland:

If you are located in the EU, UK or Switzerland, you have a right to request further information regarding the data transfer mechanisms used by us with respect to data transfers to third countries.

In order to keep your Personal Information safe, we apply strict safeguards when transferring it outside of the EEA, UK or Switzerland, which may include the following:

  • Transferring your personal information to countries approved by the European Commission as having adequate data protection laws;
  • Rely on appropriate safeguards such as entering into appropriate European Commission approved standard contractual clauses (see link).

By submitting any of your Personal Information to the Site, you consent and agree to the transfer of your Personal Information to GreenRoad and its affiliates, as well as GreenRoad’s service providers which include without limitation, Google Maps. HERE Global, SendGrid, Firebase, Batch and SaaS SMTP provider.


9. Minors

The Site is intended for Users over the age of sixteen (16). Therefore, GreenRoad does not intend and does not knowingly collect directly Personal Information from children under the age of sixteen (16) and does not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of sixteen (16) are not using the Site.

10. Third Party Service Providers and Third Party Software

10.1. While using the Site we may be using third party service providers, who may collect, store and/or process your information, as detailed in this Privacy and Cookie Policy.

10.2. Note, that we collect, hold and/or manage your Personal Information through GreenRoad’s authorized third parties vendors of certain products or services (such as hosting cloud services) (including, as applicable, their affiliates) solely and limited to providing us with such requested services, and not for any other purposes.

10.3. Such vendors may be located in a country that does not have the same data protection laws as your jurisdiction.

10.4. Such third parties service providers include without limitation the following categories of service providers:

    • CRM management platforms
    • Email marketing systems
    • Website platforms
    • Website analytics platforms

11. Links to Third Party Websites

Certain links provided in the Site permit Users to leave our Site and enter non-GreenRoad sites or services. Those linked sites and services are provided solely as a convenience to you. Those linked sites and services are not under the control of GreenRoad and it is not responsible for the availability of such external sites or services, and does not endorse and is not responsible or liable for any content advertising, products, services or other information on or available from such linked sites and services or any link contained in a linked site or service. GreenRoad reserves the right to terminate any link at any time. You further acknowledge and agree that GreenRoad shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such linked sites or resource. Most of such linked sites and services provide legal documents, including terms of use and Privacy and Cookie Policy, governing the use thereof. It is always advisable to read such documents carefully before using those sites and services, inter alia, in order to know what kind of information they are collecting.

12. Cookies and Similar Technologies

12.1. What are cookies? Cookies are small text files which are stored on, and accessed from, your computer or mobile device when you visit the Site or a page on the Site. We use cookies, web beacons, pixels, clear gifs and other similar tools (collectively, “Cookies”) on our Site to recognize your device from those of other Users of the Site, to improve the Site’s performance, to deliver a better and more personalized service according to the User’s individual interests and the device or browser used, to track Users’ use of the Site, to gather information about the Users’ approximate geographic location (e.g. city) to provide localized content, to prevent fraud and/or abuse, to estimate our audience size and usage pattern and perform other analytics, to develop our Site and to serve targeted advertisements.

In this Privacy and Cookie Policy, reference to “Cookies” includes cookies and all other files that collect information in a similar manner. Please note that most Cookies do not collect information that identifies you, and will instead collect more general information such as how Users arrive at and use our Site, or a User’s general location.

For more information on how we use cookies, please see our Website Cookie Policy available at:

13. Security

13.1. We follow generally accepted industry standards to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of Personal Information. Such measures have been implemented taking into account the state of the art of the technology, their cost of implementation, the risks presented by the processing and the nature of the Personal Information. When we provide your Personal Information to third parties, including service providers, we require those companies to protect the personal data they receive and not to use the Personal Information for any purpose other than providing the required services. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure or confidential. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. You should also recognize that your use of the Internet and any other means of communication with us is solely at your own risk.


14. Data Retention

GreenRoad will retain the Personal Information for as long as we are comfortable that it is accurate and can be relied upon. Personal Information which is no longer required for the purpose for which is was initially collected will be deleted unless we have a valid justification to retain it which is permitted under applicable law, such as to resolve disputes or comply with our legal obligations.

15. Changes to the Privacy and Cookie Policy

The Company reserves the right to change this Privacy and Cookie Policy at any time, so please re-visit this page frequently to check for any changes. In case of any material change, we will make reasonable efforts to post a clear notice on the Site or we will send you an e-mail regarding such changes to the e-mail address that you may have provided us with. Such material changes will take effect seven (7) days after such notice was provided on our Site or sent to you via e-mail, whichever is the earlier. Otherwise, all other changes to this Privacy and Cookie Policy are effective as of the stated “Last Revised” and your continued use of the Site on or after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes. In the event that the Terms should be amended to comply with any legal requirements, the amendments may take effect immediately, or as required by the law and without any prior notice.

16. Changes in Corporate Structure

Notwithstanding any of the foregoing, GreenRoad may sell, share or otherwise transfer some or all of its assets, including information gathered by one of its websites, in connection with a bankruptcy, merger, acquisition, reorganization or sale of substantially all of its assets or substantially all of the assets of a division or other unit of GreenRoad. You acknowledge that such transfers may occur and that any acquirer may continue to use your Personal Information as set forth in this Privacy and Cookie Policy.

17. Have any Questions?

If you have any questions (or comments) concerning this Privacy and Cookie Policy, please send us an email to the following address: and we will make an effort to reply within a reasonable timeframe.