Henry Colbeck Expands GreenRoad To Company Car Fleet

London, September 3rd, 2012 — GreenRoad, a leader in driver performance and safety management, today announced that Henry Colbeck, the UK’s largest independent supplier to fish and chip shops, has expanded its use of GreenRoad to its fleet of 20 company cars. The firm is aiming to replicate its recent success cutting accidents and costs across its delivery fleet.

Henry Colbeck first went live with GreenRoad in February 2011 across its fleet of 27 delivery trucks including two 7.5 tonne vans and 24 HGVs between 18 and 26 tonnes. It soon achieved a 45% cut in insurance claims compared to the previous 12 months.

Henry Colbeck agreed to a profit share partnership with its fleet insurer to pay for the first year costs of deploying GreenRoad. The ROI benefits from using GreenRoad are further enhanced with a fuel consumption reduction of nearly 5% and a drop in vehicle hire costs due to fewer vehicles being off-the-road for repairs. Based on its reduced commercial vehicle wear-and-tear, Henry Colbeck is now renegotiating maintenance contracts.

“We first came across GreenRoad when I read an article in the Sunday Times. What appealed was how GreenRoad helps us understand and change driver behavior to reduce risk and cut fuel,” said Paul Holliday, financial director at Henry Colbeck. “The result is that our team of drivers are now more cautious when behind the wheel and better at anticipating events without impacting on their ability to hit delivery time slots. Each HGV driver had undergone SAFED and IAM training, yet with GreenRoad the instant feedback translates in to an ongoing performance improvement. We are now looking forward to further savings as our sales team uses GreenRoad in its company cars,” continued Holliday.

GreenRoad provides a proactive approach to smarter and safer driving. It gives drivers instant feedback on driving performance using a red-amber-green LED display on the dashboard. Through its online portal, GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, maneuvers and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behavior – the key to creating more fuel-efficient and safer drivers.

A family business, Henry Colbeck delivers frozen and ambient products throughout the North East of England, Cumbria  and as far as the Shetland Isles and the Orkneys. It serves over 2,500 customers providing, in most areas, a minimum of a twice weekly delivery service. Henry Colbeck has it headquarters in Gateshead and a second distribution base in Coatbridge, Scotland.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager
ursula.ron greenroad.com