Why People Resist Change, Part 5

Why People Resist Change, Part 5:
Temporary Fad

If people believe that they are been asked to go through the upheaval of learning new skills and adapting to a new way of doing things, merely for a temporary fad, which will soon drop from the company’s radar as other projects are started, then they are likely to resist.  After all, why would they put all their effort and commitment into changing behavior only to go back to the old way of doing things a short time later?  That would just be a waste of time and effort.