London, UK, Oct 22, 2015 – GreenRoad, the experts in driver behaviour and fleet performance solutions for bus and coach companies, today announced that they are renewing their successful and long-standing relationship with First Bus, one of Britain’s biggest bus operators, for an additional three-year term.

Since 2009, GreenRoad has provided the sophisticated technology that powers First Bus’s ‘DriveGreen’ initiative to provide customers with a safer, smoother journey whilst also reducing the company’s carbon footprint.

GreenRoad devices installed in every First bus and coach continuously monitor vehicle operations as drivers ply their routes. An unobtrusive LED indicator provides instant feedback to drivers when they carry out manoeuvers such as braking, accelerating and turning. Drivers are individually scored on the number of events over driving time, with lower scores indicating more safe and fuel-efficient driving behaviour.

Mark Munday, Technical Director at First Bus, said: “We’re pleased to be continuing a successful partnership with GreenRoad.  The DriveGreen technology has made a positive impact on our business, helping us to improve our safety performance, reduce emissions, improve fuel efficiency and provide a smoother journey for our customers.  We look forward to working with colleagues at GreenRoad over the next three years to build on the good work already achieved.”

First Bus is an active and enthusiastic participant in GreenRoad’s Fleet Elite program, which recognises the drivers with the very lowest safety scores in GreenRoad fleets. First Bus has exacting standards for achieving Fleet Elite status. Even so, an impressive 840 First Bus drivers received the award in the latest qualifying year. A third of those drivers received the very highest Gold award, indicating that they had achieved Fleet Elite status for the third consecutive year.

“We are proud that First Bus, the leading bus operator in the UK, has chosen to continue using GreenRoad to improve its fleet performance. First Bus serves as a sterling example of how, by leveraging GreenRoad, bus and coach operators can work closely with their drivers to create a safer, greener, more cost-effective fleet together,” said Zeev Braude, CEO of GreenRoad.


GreenRoad provides a single, comprehensive solution for changing driver behavior and managing fleet performance and efficiency.  GreenRoad’s platform helps fleet operators improve driving safety, increase fuel economy, lower insurance premiums, and reduce accident-related costs. GreenRoad’s advanced business intelligence and performance analytics enable fleets to optimize daily and strategic operations.

GreenRoad engages drivers directly to generate meaningful, lasting change through real-time, in-vehicle feedback and highly effective change management methodology.

With over 8 billion miles monitored and 600,000 driving years logged, GreenRoad serves leading companies of all sizes and across many industries, including trucking, passenger transportation, construction, food service, delivery, and public safety.

The company has offices in the US, UK and Israel.


FirstGroup plc is the leading transport operator in the UK and North America and our services help to create strong, vibrant and sustainable local economies. During the last year around 2.4 billion people relied on us to get to work, to education, to visit family and friends and much more and, each day, every one of our 110,000 employees works hard to deliver vitally important services for our passengers.

Our vision is to provide solutions for an increasingly congested world… keeping people moving and communities prospering.


FirstGroup is one of Britain’s largest bus operators with around a fifth of bus services outside London. A fleet of some 6,300 buses carries approximately 1.7 million passengers a day in a huge number of communities including 40 of the UK’s largest towns and cities. We operate some US-style yellow school buses and have a fleet of coaches available for charter. We also operate the Aircoach network in Ireland.

For more information about GreenRoad please contact:
Celeste Clarke
Century PR
+44 24 76 228881 / +44 7799 064 066