Advice for Fleets on Using in-vehicle Technology to Improve Safety

By David Ripstein - CEO

UK, 19 December 2012 – Road safety charity Brake has announced a date for its essential seminar on using in-vehicle technology to improve driver safety. The low cost half day seminar, sponsored by GreenRoad, is a must for fleet operators looking for cost effective ways to improve safety.

In-vehicle technology can offer huge benefits to fleets by providing valuable data on drivers, vehicles and journeys which can be used to help prevent crashes and reduce costs. In light of this, Brake is offering fleet professionals the opportunity to hear from academic experts and experienced practitioners on the options available, features to look for to ensure driver safety, and how to work with your drivers to get the best from technology.

Speakers will explain the benefits to fleets of adopting in-vehicle technologies and how managers can find the most suitable products for their fleet. A best practice case study will show how one company has successfully introduced in-vehicle technologies to reduce risks to drivers and other road users.

The seminar will include presentations from experienced academics and fleet professionals, including:

  • Dr Natasha Merat – Senior Research Fellow, Institute for Transport Studies – University of Leeds
  • Steve Warner – Business Development Manager, innovITS
  • Andy Cozens – Senior Consultant, GreenRoad

The seminar will take place from 12:30-4pm on Wednesday 23 January 2013 in Birmingham, UK. Find out more and book your place online, or contact Brake on or 01484 559909.

Ellie Pearson, senior professional engagement officer at Brake, said: “New technologies are allowing fleets to keep their drivers and vehicles safer than ever before, protecting employees and company reputations, and saving money. Brake is committed to sharing good practice and helping as many fleets as possible to exploit and benefit from the latest safety technology. This seminar is a great opportunity to find out the essentials for using in-vehicle technology effectively – don’t miss it.”

Andy Cozens, senior consultant at GreenRoad, said: “We have supported Brake since 2008 and we believe their sterling work is making Britain’s roads safer. This particular seminar will give fleet managers the opportunity to understand the value of engaging with drivers through a well-defined behaviour change management programme.”

Delegate places at the seminar cost just £70 +VAT for Brake subscribers, and £120 +VAT for non-subscribers.

For media enquiries, please contact Franki Hackett on 01484 550063, or

Notes for editors

Brake is an independent road safety charity. Brake exists to stop the five deaths and 66 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programs, events such as Road Safety Week (18-24 November 2013), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.

Road crashes are not accidents; they are devastating and preventable events, not chance mishaps. Calling them accidents undermines work to make roads safer, and can cause insult to families whose lives have been torn apart by needless casualties.

The Fleet Safety Forum is a not-for-profit, low-cost subscription scheme for fleet safety professionals operated by road safety charity, Brake. Subscribers receive fortnightly e-bulletins with the latest road safety research and reports, mailings, plus discounted invitations to conferences and workshops. Subscription costs from just £40 +VAT per year. To find out more, go to, email, or call 01484 559909.