GreenRoad Teams with The KO Group and Strategic Links

By David Ripstein - CEO

Commercial Fleets Reduce Crashes and Fuel CostsREDWOOD SHORES, Calif. – September 29, 2009 – GreenRoad, a global pioneer in improving driving behavior, has entered into sales channel relationships with manufacturer representative firms The KO Group and Strategic Links to offer GreenRoad’s driver coaching service to their customers who are concerned about the safety and fuel efficiency of their fleets. The KO Group and Strategic Links have each established reputations for identifying the best products and services to meet the needs of their manufacturing and transportation customers and have determined that GreenRoad 360TM, the company’s flagship commercial fleet service, presents the most effective technology-based service to improve driving behavior.

“There remains a tremendous need among commercial fleets to reduce operating costs, losses and liability, and the most effective way to do that is to identify and correct risky driving maneuvers in real-time through consistent, objective feedback,” said Dan Steere, president, GreenRoad. “The KO Group and Strategic Links, two premier consulting organizations with decades of transportation industry experience, have selected the GreenRoad service as the best solution to help their customers improve the safety and efficiency of their fleets.”

The KO Group has expertise in end-user products and services training and specializes in bringing innovative products to companies that help minimize their safety risks.

“There are countless products available in the industrial workplace to ensure the safety of employees in buildings and worksites, but fewer solutions designed to protect employees on the road despite the fact that vehicle crashes are the leading cause of workplace deaths,” said Drew Moran, president, The KO Group. “We had been looking for a comprehensive service that would help employers measurably increase the safety of their fleets without exposing them to liability in the way video-based solutions do and found it in GreenRoad 360.”

Moran said GreenRoad addresses the piece of the safety puzzle that receives the least amount of attention yet most directly translates into positive effects for employees on and off the job – highway crashes, which are the leading cause of on-the-job fatalities, according to the U.S. Bureau of Labor Statistics’ Census of Fatal Occupational Injuries.

“Nobody does what GreenRoad does,” said Ralph Head, senior partner, Strategic Links, a company with a long history of technology consulting in the transportation industry and a record of success in bringing solutions to the marketplace that meet the unique needs of commercial fleets. “To be included in our product line, a solution must make sense and help customers save money. GreenRoad’s service is very effective, it is not management or resource intensive, it is highly scalable and it pays for itself. GreenRoad’s service has become the primary service in the solution set that we offer and our customers love it.”

Commercial fleets that implement the GreenRoad service typically reduce crash costs by up to 50 percent and reduce fuel usage and carbon emissions by up to 10 percent, in addition to lowering vehicle maintenance costs.

The KO Group will represent GreenRoad to U.S. customers in the Midwest and East while Strategic Links will serve the Southeast.

About The KO Group

The KO Group is a three-person manufacturing representative firm with 44 years of combined experience. The KO Group is committed to achieving the highest level of quality sales through professional sales and training with a genuine concern for personal safety and service.

The KO Group has offices in Syracuse, NY, Rockford, MI and Pittsburgh, PA.

About Strategic Links

Strategic Links is a manufacturer’s representative firm that links commercial vehicle owners with products and services that make their operations both safer and more efficient. Strategic Links helps fleets ranging in size from 50 service cars, vans or trucks to thousands of vehicles maximize their transportation asset return on investment. In addition to representing manufacturers by marketing their high-quality, high-profile products and services to the transportation industry, Strategic Links offers user training, field service and installation consulting services. For more information, visit

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager