GreenRoad Takes Driving Safer and Greener to the Next Level with Second Generation of GreenRoad 360TM Service

By David Ripstein - CEO

REDWOOD SHORES, Calif. April 6, 2010. GreenRoad, a leader in driver safety and efficiency, today announced its next-generation GreenRoad 360TM service. GreenRoad has applied its extensive in-field experience—the service is used by more than 80 commercial fleets and has logged more than 14 million vehicle trips—to enhance the precision, accessibility and sophistication of GreenRoad 360. The result: commercial fleets can now realize even further reductions in crashes and improvements in fuel efficiency.

“We are committed to making the world’s roads safer and greener by making each and every driver as safe and efficient as possible,” said Dan Steere, CEO of GreenRoad. “The next generation of GreenRoad 360 provides even greater insight into driving behaviors and patterns and offers the most robust service available to drivers and fleet managers to establish lasting safety and efficiency improvements.”

New and enhanced features of GreenRoad 360 include:

  • Customizable Vehicle Signature Profile™: exclusive capability tailors the service to the unique vehicle characteristics, optimal driving requirements and efficiency needs of a specific fleet.
  • Configurable Key Performance Indicator (KPI) Dashboard: provides an at-a-glance view of insights into fleet safety and lets managers quickly review and customize key performance indicators.
  • SafetyMapping™: for the first time, managers can analyze trip routes by viewing driving event data overlaid on an interactive map, locate and view the status of vehicles, and assess areas of higher safety risk within driving routes.
  • SafetySpeed™: gives drivers and managers the ability to easily identify when and where drivers exceed posted speed limits, including local and urban streets.
  • Excess idling reports: provides insights to directly reduce fuel consumption and vehicle emissions, as well as congested routes, by identifying drivers, vehicles and trips with excessive idling time.
  • GreenRoad Engage™ 2.0: enhanced award-winning customer success program that provides a proven, step-by-step methodology for engaging drivers and mangers in sustainable improvement.
  • GreenRoad Intersect™ 2.0: enhanced multi-vendor platform and partner program that gives GreenRoad customers the benefits of a broad range of insurance and technology partnerships.
  • Customizable reporting: gives fleet management and risk professionals insight into driving behavior and the tools they need to help drivers achieve specific safety and fuel-efficiency goals.
  • ISO certification: gives further assurance that GreenRoad processes and systems scale to meet the highest standards in quality and reliability.

The GreenRoad service is the first to provide comprehensive real-time visibility into driving behavior, combining patented, automated driver coaching with a suite of Web-based applications that continuously analyze and rate individual driver and fleet-wide driving behavior.

“GreenRoad delivers a scalable and affordable way to improve fleet safety,” said Bob Prim, Director, Safety Standards at Ryder. “In a very short amount of time, I can identify trends in behavior and determine how our drivers are performing. Detailed reports enable Ryder managers to easily spot driving maneuvers and patterns of behavior that need improvement and tailor their coaching accordingly. GreenRoad provides the business intelligence to help us proactively manage risk,” said Prim.

GreenRoad’s proactive feedback empowers individuals to make their driving safer and more fuel efficient. Unlike video-based systems and other passive intervention solutions, GreenRoad’s service is not intrusive and does not spy on the driver. Instead it provides real-time feedback based on an unbiased evaluation allowing drivers to focus on driving as a professional skill, and supervisors to focus only on the exceptions.  And, in contrast to hardware-only telematics systems, GreenRoad’s integrated, ongoing service approach, based on GreenRoad Engage, enables managers and drivers alike to effect and sustain real behavioral change.

This second generation GreenRoad service is available now and field proven by all of GreenRoad’s commercial customers.


GreenRoad delivers the industry’s first multi-vendor open platform via GreenRoad Intersect, which includes a technology integration platform and partner program. Recently announced GreenRoad partnerships include The Hartford, Marsh and Qualcomm, among others.

The Hartford Financial Services Group, Inc., a leading provider of commercial and personal auto insurance unveiled a new suite of technology-based driver feedback and risk management services to help the company’s commercial fleet customers enhance the safety and efficiency of their operations.  The technology foundation of The Hartford’s FleetAheadSM is provided by GreenRoad and is the first service offering resulting from the strategic alliance announced by GreenRoad and The Hartford.

Earlier this month, GreenRoad and Qualcomm announced an agreement to offer the first integrated solution that addresses mobile resource management (MRM), safety and driving behavior.  The solution, intended for local service fleets, is a combination of Qualcomm’s Service Fleet Manager and the GreenRoad 360™ service. The integrated service offers fleets a unique opportunity to realize the benefits that come from a combined mobile resource management and technology-based driving behavior service, which requires less administration and can reduce cost by as much as 20 percent.

About GreenRoad

GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.

For more information please contact:

Dr. Ursula Ron
Online Marketing Manager