Introducing Some of the UK’s 2012 Fleet Elite Members…

By David Ripstein - CEO

Two weeks ago, GreenRoad announced the recipients of the first annual Fleet Elite awards, recognizing the best drivers on the road. Fleet Elite status is awarded to GreenRoad drivers who maintain a GreenRoad Safety Score* of five or less for the full calendar year and log over 500 GreenRoad driving hours.

For 2012, 5% of the global GreenRoad driver base attained Fleet Elite status. 1,143 UK GreenRoad drivers have achieved Fleet Elite status.

Noteworthy mentions include the drivers at FirstGroup with over 600 Fleet Elite drivers, 10 of whom achieved a score of zero. Three of these zero drivers are based at the Westbourne Park depot. First has over 20,000 drivers using GreenRoad nationwide.

The team at Balfour Beatty Utility Solutions has also excelled and makes up 24% of all UK drivers with a safety score of 0 or 1. Balfour Beatty Utility Solutions has 151 Fleet Elite drivers across its fleet of 2800 drivers. Relative to the size of their fleet, a high proportion of Fleet Elite drivers hail from the following GreenRoad customers: Alpine Travel, Big Bus, Bunzl, EYMS, Iron Mountain, Newflame, Norfolk Green, Safeguard Coaches, Simonds Coaches and KBC Logistics. These customers cite various reasons for their outstanding success but common themes include incentive programs and a commitment from management, drivers and unions to changing behavior.

Mark Munday, Business Improvement Director at FirstGroup UK claims that GreenRoad delivers superior results when used as a carrot rather than a stick.

“Our depots are motivated by the idea of being the best professional drivers on the road and there is a high level of competition between drivers and depots. With GreenRoad, drivers and managers have the tools to inspire and encourage the team to continue eliminating risky maneuvers. We believe the ‘Fleet Elite’ reward builds on this by providing even more incentive to drive safely.”

Launched in February 2012, GreenRoad Fleet Elite is designed to motivate and reward the best driver performance. Each Fleet Elite driver will receive a membership card and lapel pin to mark their achievement.

“Fleet Elite is designed to provide recognition that goes beyond company borders,” said Karen White, Senior Vice-President of Customer Solutions at GreenRoad. “Drivers from across the GreenRoad customer base are being recognized for superior performance and safe driving. And safe driving also means these drivers are maximizing their fuel efficiency and demonstrating superior eco-driving.”