REDWOOD CITY, CA –March 27, 2012 — GreenRoad, the leader in driver performance and safety management, today released the first annual GreenRoad Worldwide Fleet Driver Performance Benchmark Report aggregating 2011 data representing actual driving behavior of 85,000 fleet drivers logging over 127 million trips and 7.4 billion miles across North America and UK. Overall, in 2011, the GreenRoad worldwide average Safety Score improved by 24% and North American fleet drivers tend to be safer than their UK counterparts. In North America, speeding is the most dominant unsafe driving behavior while in the UK, harsh braking is the most common risky behavior.
The report also shows that in the UK, December is the safest fleet driving month, and January the riskiest month, while in North America, average Safety Scores do not vary widely month-to-month. Other insights revealed in the report include safest time of day and safest type of vehicle.
GreenRoad data is centered on the Safety Score which is automatically calculated through the use of sophisticated in-vehicle technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five major categories: braking, acceleration, corner handling, lane handling and speeding.
“Through this data we begin to more clearly understand the factors impacting fleet safety,” commented Jim Heeger, chief executive of GreenRoad. “This is critical to reach the goal that we all share: delivering the best drivers on the road–safe, fuel-efficient and green. We have a rich store of behavior-based data for reducing insurance and crash costs which will only get bigger and more valuable over time.”
In 2011, the GreenRoad worldwide average Safety Score dropped to 22 versus 29; a 24% drop. The Safety Score averages were calculated across those drivers who had more than 500 driving hours with GreenRoad in 2011.
The 2011 GreenRoad Benchmark data shows important geographic differences between North American and UK Safety Scores. In North America, speeding is the most dominant safety event making up 40% of the average Safety Score’s risky maneuvers. Sharp cornering is next at 26%, with harsh braking following at 16%, lane handling 10% and rapid acceleration at 8%. In UK, harsh braking is the most common risky behavior at 43%, followed by sharp cornering at 39%, land handling and acceleration at 8% each and speeding lags at 2% of the Safety Score composition.
“UK fleet routes are largely urban environments with extensive roundabouts and other road features that require precise cornering ability. On the other hand, North American fleets tend to drive in a more mixed environment of urban, suburban and rural environments with more freeway and highway driving, thus you see the tendency for fleet drivers to speed in the U.S.,” continued Heeger.
According to the data, 11:00 pm-1:00 am is the riskiest driving time in North America and in the UK 11:00 pm to midnight is riskiest.
The first annual GreenRoad Worldwide Fleet Driver Performance Benchmark Report is based on analysis of GreenRoad-proprietary data. The GreenRoad Safety Score 2011 versus 2010 compares those drivers who logged more than 500 driving hours with GreenRoad. The driver Safety Score analysis demonstrates how GreenRoad impacts driver Safety Scores over time. The sample included 1,000 drivers who have accumulated the most driving hours on the GreenRoad service from companies with fleets that represent the general market.
GreenRoad provides a single, comprehensive telematics solution to both change driver behavior and manage fleet performance and efficiency. Its solution engages drivers directly for meaningful, lasting behavior change. At the same time, fleet tracking, mapping and reporting help fleets optimize their daily and strategic operations. To GreenRoad customers this means increased safety and customer satisfaction and reduced operating costs for a clear competitive advantage.
Dr. Ursula Ron
Online Marketing Manager