The GreenRoad Platform uses a ‘carrot’ rather than a ‘stick’ approach to improving driving behavior. GreenRoad’s proven tools motivate drivers to improve their own safety and teach them to drive more efficiently.
GreenRoad works by giving drivers real-time feedback, displaying green when they drive safely and yellow or red for risky maneuvers. In addition, performance-based Safety Scores help drivers track their progress and gamify safety via ‘friendly competition’.
The accuracy of the data promotes buy-in, and real-time alerts promote timely self-correction. Ongoing learning is enabled by transparent reviews and personalized AI-based training tools.